e
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[celebration / festivity]
Club France - London Olympics Games Objective: to position Club France as an on-site ambassador for French sport whilst providing it with international media influence. Club France was also an opportunity for Cnosf’s partners to take advantage of a very visible marketing platform. Creative idea and description: Club France took over Old Billingsgate on the banks of the Thames - a unique location where all audiences could get together in a convivial and sporty atmosphere. The agency has provided comprehensive support for Foc for two years in the form of event space marketing, layout creation and production, content staging and coordination, managing various people flows and setting up public and Vip catering areas. When the Games were underway, there were two weeks of hectic action with press conferences, introductions to Olympic sports, meetings with athletes, coordinating partner stands, live event broadcasts or evening events to celebrate the victories. Staging and set design: in all, some 7,000 m² were used for this event! Public spaces included the hall with entertainment and medal ceremonies, the Olympic exhibition and catering areas, while other areas were available for private corporate hire for a day or an evening. Results: last summer, you couldn’t miss Club France! CF benefited from several hundred hours going out live and welcomed some 80,000 people, including
500 athletes and personalities from the world of sport, around 1,000 accredited journalists, a hundred artists and personalities from the world of politics.
[ DATA SHEET ] Country: France Organiser: Le Public Système Client: Cnosf (Club France) Date: July 27th, 2012 - August 13rd, 2012 Target: athletes, supporters, federations, partners and, for the first time, the general public
Location: London / UK
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