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[public event]
NOS Air Race Championship Objective: this event is a new concept in aircraft racing: up to 8 airplanes race at the same time, in the skies. An in-depth study of current aircraft racing and competitions was the basis for this unique format. Its model is the famous Reno Air Race, which has been running in the Usa for more than 50 years. Creative idea and description: this new concept, based on the competition model of top motor racing events, was rated as having all the characteristics to become a unique world-class air competition. Portugal was chosen for the first contest for the indisputable beauty of Cascais Bay and for its exceptional climatic conditions. On July 4th, 5th and 6th, over Cascais Bay, took place the most thrilling and competitive air race Portugal had ever seen. With multiple aircraft flying simultaneously, piloted by an international group of elite aviators, the NOS Air Race Championship was an event which combined competitiveness, a huge audience, a first-class location and a thrilling spectacle, in which the sound of aircraft flying at 350 km/h at 30 mt above sea level, exceeded all expectations, giving the public the chance to see a live airplane race which encompassed both competitive sport and acrobatics. Along the bay, there was also an exhibition of various planes from the Air Museum.
Media Mix: several press releases were made and translated into a lot of news that made more than 500,000people attended and watched the event, on Cascais Bay. Staging and set design: the event took place near the coastline, allowing the public to have a grandstand seat for the entire show with an unlimited view of the whole area. The circuit had 6 inflatable pylons, placed on rafts, which marked out the circuit, allowing the aircraft to compete in an exclusive, selected flight path. Throughout the weekend, two classes of aircrafts, each with 8 international pilots, after a set of qualifying rounds and super-qualifiers, the competitors lined up on a take-off grid, Reno style. Results: more than 500,000 people came to Cascais Bay to attend this unique and memorable event. It was such a success, that it is envisaged, for the future, that it will continue at an international level, with aircraft competing in an exclusive European circuit, and later on, worldwide.
[ DATA SHEET ] Country: Portugal Organiser: ARC - Desafio Global Ativism Client: ARC – NOS – Cascais Municipal Council Date: July 4th, 5th & 6th, 2014 Target: general public, Vip guests and the press Location: Baía de Cascais (Portugal)
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