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[integrated event]
Mercado de Sabores Continente Objective: to increase Continente’s brand awareness; to reinforce the perceived quality of Continente’s produce and own brand products; to reinforce Continente’s positioning as a supporter of national produce; to create a differentiating brand experience, generating goodwill. Creative idea and description: Continente organized the 4th edition of Mercado de Sabores, an event that celebrated the best Portuguese products, flavours, and, in this case, sounds. Chefs and music artists stood side by side cooking and performing live on stage, creating the biggest mixing table of sounds and flavours.
On top of this visitors could buy some of the best Portuguese products, taste some of the best wine, enjoy great tasting dishes in the restaurant area, sit by the river and dig into some freshly caught seafood or even take a cocktail workshop. The event extended into the night with concerts from two of the top upcoming Portuguese artists: Orelha Negra and Expensive Soul. Results: more than 100 news were generated and the return on investment exceeded 7 million euros. 17,500 people visited the event over the 3-day period and on top of that, 2 million spectators watched the 5 hour live transmission of the event.
[ DATA SHEET ] Country: Portugal Organiser: Born Client: Sonae MC Date: October 4th-6th, 2013 Target: general public Location: Oporto (Portugal)
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