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Car of the Year in Russia 2012 Award Objective: to honoring the car brands’ representatives, a creative presentation of the awards sponsors and partners, an outstanding show and entertainment for the guests Creative idea and description: this year the car awards ceremony became one of the most anticipated and impressive events of the country's automobile market. Two delightful concepts, Circus & Magic Box, were created to attract guests’ attention to the ceremony. The idea of the event was based on the emotion connections, surprise and delight, that people get from the circus and the excitement that they get from the car. This time the ‘Car of the year in Russia’ awards was transformed into a real ‘Magic Box’ with wonders - talking dolls, living statues, and sorcerers. Guests could see breathtaking trapeze performances, enchanting magicians and perfect cars while watching magic circus show. It was also used a real magic box on the stage to introduce awards’ chairman and nominations. It was stunning, it was magic, it was circus! Staging and set design: the stage itself was designed as a complex circus arena with different levels for the artists. In the center of the stage we built a huge cube, which

worked as an entrance for the masters of the ceremony, some artists, guests and winners. Two side triangle podiums were made for the circus acting. The red carpet and the lamp belt light all over the stage and podiums always returned guests to the circus main theme. Stage was also filled with some circus props and theater red curtains. Media Mix: the major automotive media, radio and news portals supported the ceremony. More than 90 journalists from leading federal and regional publications came. The award ceremony was broadcasted online, so everyone could watch it. Results: pending the triumph, all the heads of car dealerships, the business elite, as well as celebrities gathered together in popular nightclub. Sponsors and customers were delighted by the event, it was widely covered in the press. Eventum Premo agency received gratitude from the awards administration.

[ DATA SHEET] Country: Russia Organiser: Eventum Premo Client: ‘Car of the Year in Russia’ Foundation Date: March 29th, 2012 Target: heads of car companies, pr and marketing managers, 1,200 persons + wide internet audience

Location: Izvestia Hall, Moscow, Russia Budget: up € 50,000 to € 100,000

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European Events Annual 2012  

The European Events Annual is a publishing showcase for all the enrolled projects by agencies and companies in the European Best Event Award...