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contents
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29
5 Publishers’ Message 7
Message from the Minister for Tourism
9
What can we do when the economy goes bad?
15 Australia’s Early Motel Boom 22 Branding seems to work
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6 4 49 51
70 Let’s Get Practical 72 Sparring in the Motel Spa 75 Pool and Spa Heating Options 78 Product News
Profiles The Online Travel Market Choosing the RIGHT Microfibre for Your Facility
4 Showing Your True Colours with 5 Colour-Coded Cleaning
25 Search Engine Optimisation
9 A safe bet – a motel at the track 2 34 Transition to more super 37 Getting hot and sweaty in bed? 42 How integrating your IT &
5 Company Profile: 4 John Beazley & Co.
Telecommunications can benefit your motel
56
PCI Compliance – What Australian Businesses need to know
59 62
Insurance – who needs it?
65
Bed Bugs – the problem and the solution
Australian Inventor Tackles Global Bed Bug Pandemic
REACH FOR THE STARS – and reap the rewards
Advertising Sales Melbourne: Neil Muir Ph: (03) 9758 1433 Fax: (03) 9758 1432 Email: neil@adbourne.com Adelaide: Robert Spowart PO Box 213, Summertown, SA 5141 Ph: 0488 390 039 Email: robert@adbourne.com
Production: Claire Henry Tel: (03) 9758 1436 Email: production@adbourne.com Administration: Robyn Fantin Tel: (03) 9758 1431 Email: admin@adbourne.com Marketing: Tania Lamanna Tel: (03) 9500 0285 Email: tlamanna@bigpond.net.au
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mo PO Box 735, Belgrave, VIC 3160
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DISCLAIMER Adbourne Publishing cannot ensure that the advertisers appearing in The Motel Owners Journal comply absolutely with the Trades Practices Act and other consumer legislation. The responsibility is therefore on the person, company or advertising agency submitting the advertisement(s) for publication. Adbourne Publishing reserves the right to refuse any advertisement without stating the reason. No responsibility is accepted for incorrect information contained in advertisements or editorial. The editor reserves the right to edit, abridge or otherwise alter articles for publication. All original material produced in this magazine remains the property of the publisher and cannot be reproduced without authority. The views of the contributors are not necessarily those of the publisher.