top tips for social media advertising

A great strategy to win local area domination

Dental practices are increasingly turning to social media advertising –we’re talking Facebook and Instagram – as part of their core patient acquisition strategy. But for many, it remains an underutilised channel and therefore, something new to get your head around.

Credabl’s Ali Joyce sat down with Ankita and Brendan Lewis, dental marketing specialists and owners of Searchbox, to find out why social media advertising is a blue ocean for dental practices seeking new patient growth.

Social media advertising is therefore a perfect strategy for practices seeking to be more visible within their local area – often referred to as “achieving local area domination”, right through to cosmetic dental practices wanting to attract more high-end treatments, via targeted advertising.

Here Are 7 Tips To Consider For Social Media Advertising For Your Dental Practice

Tip 1

Know the difference between organic content and paid advertising. Ads are for lead generation i.e. bringing new enquiries to your clinic. Organic content helps to build knowledge and trust with your page followers. However, paid ads give you targeted reach. Organic content builds trust. They both work together but serve completely different purposes.

Tip 2

Know your target audience. Right down to the benefits and anxieties of that specific target market that you’re going after. Your advertising messaging and offer then must align with this. Getting this right can mean the difference between 5 to 10 times returns on your advertising investment and, well... nada.

Tip 3

Be different. Imagine your target market seeing exactly the same ads and the same offer from you and your competitors. Where's the differentiation? Your advertising is your opportunity to build brand awareness and connection with your local audience.

Tip 4

Respond to your enquiries quickly, within five minutes. If you want leads to answer their phones when you call, then make sure to call them within five minutes of their enquiry.

Tip 5

Use scripts and follow a process to understand the needs of your prospects, including what it was about the ad that made them decide to reach out, before offering to book them in for an appointment. Not every practice takes five minutes to learn more about their patient’s current situation and what they’re looking for prior to offering to book them for a consultation. Your patients will notice the difference.

Tip 6

Use personalised booking reminders to contact your leads at least 48 hours before their appointment. It helps to lift show up rates but also builds towards a 5-star client experience.

Tip 7

Use a lead management tool or CRM for collecting the valuable details of all the enquiries that are generated from your ad campaigns. Not only will a CRM help you to track your ROI from case acceptances, but you can later use emails and SMS campaigns to reactivate prospects and generate new booked appointments without spending money on ads. As an example, Searchbox provides its clients with exclusive access to its RAPIDconvert platform.

Whether you’re new to seeking finance or ready for a review, we’re available to chat live on our website credabl.com.au or you can call Ali J (0411 602 084), Deb (0413 427 601) or Kym (0482 163 249) in the WA team any time, they’d be happy to help!

This article is a guide only and does not constitute any recommendation on behalf of Credabl Pty Ltd (ACN 615 968 100) or any of its related bodies corporate (Credabl). The information in this article is general in nature and we have not considered your personal objectives or financial circumstances or needs when preparing it. Before acting on this information you should consider if it is suitable for your personal circumstances. Credabl is not offering financial, tax or legal advice. You should obtain independent financial, tax and legal advice as appropriate.