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0.3 Typefaces

MAGAZINE


0.3 Typefaces

Clarendon LT std abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@%&*) Character tracking (-10)

Clarendon LT std bold abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@%&*) Character tracking (-10)

AW Conqueror Didot light

abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@%&*) Character tracking (0)

Introduction

These are our brand guidelines, which explain how to use our new visual identity with confidence and clarity. Our guidelines have been designed to ensure consistency throughout our brand helping to create a framework based on effective and recognisable communication. Our brand adopts a series of fonts, some of which aid readability, some are used as display fonts and some are aesthetically pleasing for small amounts of copy. These booklets are designed to help you conform to the Arkitekt rules and regulations but also allow you the freedom to be creative.

Fonts

Our font collection for the Arkitekt Magazine consists of Clarendon, AW Conqueror Didot, and Neuzeit. Each font has been specially selected and enable us to have a variety for different reasons. Clarendon is a highly popular slab serif font which we use for headlines, AW Conqueror Didot is used for the bulk of the body copy., and Neuizeit is a grotesque sans serif font which is used for additional information such as page numbering and page information.


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Didot Lt Std Headline abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@%&*) Character tracking (0)

Neuzeit S LT std abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@%&*) Character tracking (-10)

Neuzeit S LT std bold abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@%&*) Character tracking (-10)


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Section heading

Neuzeit S LT Std Book / Book Heavy

Character Size - 9.7pt Leading - 11pt

Heading

Clarendon LT std Bold Sub-heading

Clarendon LT std Roman Introduction

Character Size - 13pt Leading - 18pt

Didot Lt Std Headline Contributor information AW Conqueror Didot Light

Body copy

Character Size - 8pt Leading - 11pt

Character Size - 8pt

AW Conqueror Didot Light Leading - 11pt Pull out quote

Clarendon LT std Roman Page Numbering

22

Neuzeit S LT Std Book Heavy

Character Size - 10.5pt Leading - 17pt

Character Size - 10pt Leading - 12pt

The list above shows what fonts are used within the style guide. Please be aware of the character size and the leading.

Character Size - 19pt Leading - 22pt

Character Size - 38pt Leading - 41pt


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Clarendon LT std Clarendon LT std Didot Lt Std Headl AW Conqueror Dido Neuzeit S LT std B Neuzeit S LT std Re Availability

Please contact us for these fonts should you require them via the contact details on the back.


0.3 Typefaces


typefaces