SAUL BASS
Saul Bass was a Graphic Designer and a Filmmaker. He acheived fame with his Iconic Movie Posters and Title Sequences. over his 40 year career he worked with Hollywood's Greatest Filmmakers, including:
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Alfred Hitchcock
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Martin Scorsese
Stanley Kubrick
He Worked on Movies like: Man with The Golden Arm
North by NorthWest
Vertigo Psycho West Side Story
Otto Preminger Goodfellas
Cape Fear The Age of Innocence
Casino
- SAul Bass Was Born in New York in 1920. Before all of his memorable work, he was a normal kid who had a passion for drawing and illustration. - He studied at the Art Students League and at Brooklyn College. It was here that he became influenced by the Rusiian Constructivism, Bauhaus Design Theory, and Gyorgy Kepes. - He found opportunities as a freelance graphic design artist in New York.
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- Bass Moved to Los Angeles in 1946. - His first light of succes came from title sequence for Otto Preminger's Carmen Jones - This brought more commissions from Billy Wilder and Robert Aldrich
-The Man with the Golden arm A film by otto Preminger established his reputation for his memorable cutout images and his impressive title sequences. -This set in motion the most memorable poster designs done by Bass. This caused him to be thought of as the master and the father of title design and he became the primary poster designer for Hitchcock, Preminger, and Scorsese.
Original Sketches FromSaul Bass for The Shining Movie Poster
FINAL POSTER Design For The Shining
SAul Bass also was the designer for some of the most iconic corporate logos.
1983
At&T-1969
1968
1974
Girl Scouts 1978
Geffen REcords 1980
Kose Cosmetics Warner Communications 1959 Kibun Communications 1972 1964
SAul Bass Created timeless logos that could last for many years. The average lifespan of his logos is 34 years. Some of the logos that he created have yet to be replaced while others have just been up dated.
Geffen Records slight modification
Girl scouts with slight Modifications
Bass created his Movie posters with a distinct minimalist style. he carried this style through to the way he created title credits for the same iconic films. Bass used his minimalist graphics to create life in the opening sequences. He introduced Kinetic Type. This made his letters move and run across the screen. He used images incorporated in them rather than using text. Saul bass changed the way opening title Sequences would be viewed throughout the rest of history
http://youtu.be/s1A7bJD3atk
Saul Bass was recognized for his iconic work in 1981 by the AIGA. He was presented with the AIGA Medal which is awarded to individuals for their Exceptional acheivements in design.
REferences Brown, D. (1982). Saul Bass:AIGA Medal. Retrieved November, 2014. Saul Bass-Art of the Title. (n.d.). Retrieved November, 2014, from http://www. artofthetitle.com/designer/saul-bass/ Saul Bass Poster Archive. (n.d.). Retrieved November, 2014, from http:// www.saulbassposterarchive.com/ Bigman, A. (n.d.). Saul Bass: The man who changed graphic design -. Retrieved November, 2014, from http://99designs.com/designerblog/2012/06/12/saul-bass-graphicdesigner-of-a-century/ Design. “Saul Bass, Graphic Designer (1920-1996).� Design Museum. http:// www.designmuseum.org/design/saulbass.