Amber Sogorka
CUSTOM MARKETING PLAN COMPLIMENTS OF:
ADAM LOEW 858.342.8232
AdamLoew@kw.com DRE# 01898010 AdamLoewAndAssociates.com Adam Loew and Associates 12780 High Bluff Drive, Suite #130, San Diego CA 92130 Each Keller Williams Realty Office Is Independently Owned and Operated
GREG LENAC 949.373.6797
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
Amber Sogorka 18203 Via De Sueno Rancho Santa Fe, CA 92067 Dear Amber Selling a luxury property requires an agent with a specific expertise, a robust network and a commitment to deliver top dollar. When you choose to partner with me, you can expect all of these credentials and more, along with a dedication to serving you at the highest level. From initial consultation to closing, we are committed to providing a seamless experience for you. That means serving you at the level that you anticipate and deserve, handling every detail and making certain the sale of your property is smooth and effortless. We recognize that, above all else, what matters most is earning your trust by delivering on your expectations. That includes anticipating your every need and, most notably, working tirelessly to deliver top dollar on the sale of your property. Most agents simply list homes. We employ a bestinclass marketing strategy that ensures your property gets the attention it deserves. Experience, along with a comprehensive market analysis of relevant properties, has informed the key components of our strategy and will allow me to target buyers interested in exquisite homes such as yours. This proposal serves as a guide to how we successfully position and sell prestigious properties in a highly competitive market and the specific tactics needed to deliver top dollar on the sale of your property. It also includes information on our exclusive partnerships – from a powerful alliance of qualified agents and specialists to networks of international buyers. After you've had the chance to review this information, please contact me. I'd like to prepare an in depth analysis of relevant properties, identify the unique features of your home and recommend a personalized marketing program and pricing strategy for you. We appreciate the opportunity to earn your trust and your business. Sincerely,
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
2
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
IT’S ALL ABOUT YOU.
Our real estate business has been built around one guiding principle: It's all about you. Your needs Your dreams Your concerns Your questions Your finances Your time Your life Our entire focus is on your complete satisfaction. In fact, We work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why more than 75% of our business comes from repeat customers and referrals. Good service speaks for itself. We look forward to delivering that service to you.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
3
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
DELIVERING A 10+ EXPERIENCE On a scale of 110, with 1 being not so desirable and 10 being extremely desirable, what one thing has to happen in this transaction for your experience to be a 10?
What is important to you about that?
If we could add just one more thing, what other thing has to happen to make your experience a 10+?
What is important to you about that?
If we could add just one more thing for this experience to be a 10++, what would it be?
What is important to you about that?
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
4
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
The Home Selling Process
There are a lot of details to be handled when selling a home. This overview was designed to help you understand the various steps along the way. Preparing for Sale • Conduct comparative market analysis to establish a fair market value of your home • Prepare and complete the listing agreement • Recommend improvements to maximize your home's value • Place a lock box on your property, if needed Marketing Your Home • Enter listing information into the MLS • Place a For Sale sign on your property • Notify top local agents of this new listing • Schedule your home for office tour • Schedule your home for MLS tour • Distribute Just Listed flyers to your neighborhood • Post your home information on the Internet • Schedule and hold open houses • Notify all potential buyers with details of listing • Arrange showings for other agents Communicating With You • Contact you regularly with feedback • Prepare and deliver regular progress reports to you • Discuss all marketing activities with you Coordinating Your Sale • Prequalify potential buyers • Present and discuss all offers with you • Negotiate your transaction with the other agent • Prepare and finalize the closing Other Ways We Can Help • Arrange for an agent to assist you in your relocation • Recommend a moving company • Provide you with a helpful moving checklist • Recommend preferred companies for related services
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
5
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
ABOUT US How are We different from other real estate agents?
We are committed to make this the smoothest transaction for you and going above and beyond your expectations to sell your home for most money in, the shortest time.
Experience
Over 40 Years of combined real estate, sales and marketing and executive leadership experience continues to deliver us a referral based business second to none.
Technology
Our Keller Williams Platform offers our clients state of the art reporting and ability to market our listings beyond the normal MLS and Sign
Expertise
Our team has experience at all levels of the market especially in North County Coastal communities, from Carlsbad to Del Mar/Carmel Valley and surrounding communities , with heavy emphasis in the luxury market in Rancho Santa Fe, Del Mar Mesa, Del Mar, and surrounding areas.
Communication
Although our schedule is busy and our time is valuable, We make ourselves available to our clients very easily with email and voicemail accessibility 24/7.
Clients for Life
75% of all of our clients are from referrals and repeat clients
Awards/Recognition
Certified Luxury Home Marketing Specialist Member of IHLM Million Dollar Guild Member of Keller Williams CV/Del Mar Agent Leadership Council Co-Chair Luxury Committee 2017 Top Producer in Keller Williams Southern California Region 2017 # 1 Individual Agent Production KW Carmel Valley/Del Mar 2015 Quantum Leap Award; Top 10 in Individual Production 2012-2016
Personal
•Heavily involved in the community at the YMCA, leading the Adventure Club Coyote Nation Annual Giving Campaign •Chief of Coyote Nation •VP of Business Affinity and Board Member for the Del Mar Schools Education Foundation. •My passion is athletics and exercising by swimming, playing tennis, and camping and spending time with my family
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
6
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
WHAT WE DO FOR YOU
All real estate agents will claim they can sell your house... We promise to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires experience, time and resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science. Time Selling a home involves hours of open houses, phone calls and paperwork that you shouldn't have to worry about. We will take care of it all for you. Resources Yard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week.
82 % of homes are the result of agent connections Source: National Association of REALTORS ®
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
7
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
OUR POINTS OF DIFFERENCE
Our list to sales price ratio is 101.85%. The local average is 95%. The average days on the market for our listings is 33. The local average is 110. We sell a home every 15 days. The local average is 100 days. We sell 90% of our own listings. Our Team will Support you with: • Full Time Transaction Coordinator to assist with all parts of the transaction • Full Complete support from back office team • Access to our direct line and quick response times • Extensive database to facilitate networking between buyers and sellers • Easy Exit Listing Agreement • Extensive database of vendors to help assist in getting your home sold including staging services Professional Designations Luxury Home Specialist Distressed Property Specialist
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
8
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
Questions for Interviewing Your Listing Agent We believe that who you are in business with truly matters, that’s why we would encourage you to really take the time to get to know everything about me and our business. Agent
Adam Loew and Associates
How long have you been involved in real estate?
Over 20 Years
How many homes has your company sold in my area?
80/month
What is your sales volume over the last couple of years?
$42 Million/yr
What is your average market time versus the local average? What designations have you achieved?
33%
What is your list price to sales ratio versus the market?
+10%
Do you advertise all homes every week?
Daily
Do you advertise all homes on the Internet?
Yes
What other forms of advertising to do you do?
See plan
Do you mail brochures of my home to other agents?
Yes
May I see a sample brochure of homes you’ve sold in the past? May I have a copy of your marketing plan?
Yes
Do you provide written reports to your sellers?
Yes
Do you have a team to help you with all the details of getting a home sold? Will you stage my home before it’s listed and suggest any repairs or changes that will make it more marketable? May I have a list of references?
Yes
CLHM , ILHM Million Dollar Guild, Global Property Specialist
Yes
Yes Yes
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
9
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
WHY KW LUXURY HOMES INTERNATIONAL?
For affluent clients such as yourself, KW Luxury Homes International offers an elite network of Luxury Consultants that set the standard for service and expertise in the uppertier real estate market. OUR MISSION: To be the company of choice in the luxury homes market for affluent buyers and sellers. OUR BELIEF SYSTEM: WinWin Or no deal Integrity Customers Commitment Communication Creativity Teamwork Trust Success
Do the right thing Always come first In all things Seek first to understand Ideas before results Together everyone achieves more Starts with honesty Results through people
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
10
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
RECENT SALES Address 5515 Meadows Del Mar 4130 Rancho Las Brisas Trail 5404 Las Palomas 6269 Las Colinas 5515 Meadows Del Mar 12330 Aquitaine Ct 5453 Shannon Ridge Lane 5448 Rider Place 6645 Rancho Toyon 5460 Meadows Del Mar 10910 Equestrian Ridge 12491 Carmel View N 5478 Meadows Del Mar 5463 Meadows Del Mar 5523 Meadows Del Mar 5117 Meadows Del Mar 5171 Meadows Del Mar 5123 Meadows Del Mar 13350 Kibbings Road 12721 Camarena Rd 11916 Tivoli Park Row #3 13064 Sunset Point Place 14046 Mercado Dr 4460 Shore Pointe Way 4658 Corte Mar De Corazon
City San Diego San Diego Rancho Santa Fe Rancho Santa Fe San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego
4918 Coach Horse Ct 12335 Lorient Ct 10741 Cherry Hill Dr 10723 Spur Point Ct 3216 Sitio Montecillo 4959 Beauchamp Ct 5240 White Emerald Dr
San Diego San Diego San Diego San Diego Carlsbad San Diego San Diego
12330 Aquitaine Ct Average Listing price obtained
San Diego
Key Purchases in Area 5098 Seachase St 6160 Artisan Way 2195 7th St 5515 Meadows Del Mar 4651 Dunham Way 6645 Rancho Toyon 16866 Camino Lago De Cristal 5730 Meadows Del Mar 16460 Via De La Valle 5425 La Crescenta 3763 Carmel View Dr #2 16491 Newcomb St 6249 Via Dos Valles 12721 Camarena Rd 8925 Rotherham Ave 2846 Gobat 6620 Granite Crest 5463 Meadows Del Mar 11916 Tivoli Park Row #3 6249 Via Dos Valles 7454 Collins Ranch Ter 5289 Pine Hill Pt 4658 Corte Mar De Corazon 4959 Beauchamp Ct 1262 Kettner #2601 728 Castro Street 14046 Mercado 12325 Aquitane Ct 4950 Sandshore Ct
Zip
List Price 92130 92130 92067 92067 92130 92130 92130 92130 92130 92130 92130 92130 92130 92130 92130 92130 92130 92130 92130 92130 92128 92130 92104 92130 92130 92130 92130 92130 92130 92009 92130 92130 92130
Sold Price
$12,500 $6,195,000 $1,485,000 - $1,585,000 $1,365000 - $1,485,000 $3,499,999 $3,500,000 - $3,700,000 $1,599,888 - $1,669,888 $1,499,888 - $1,549,888 $2,349,888-$2,449,888 $3,800,000 $2,499,999 $12,000/Month $3,274,999 $2,398,000 $2,949,999-3,099,999 $2,900,000 $2,499,000 $2,800,000 $589,999 1,249,999-1,299,999 $379,888 $1,429,888-1,479,888 $1,999,999-2,199,999 $1,149,888-$1249888 $1,279,900-$1,379,900 $1,398,000 $2,745,000-$2,995,000 $1,749,888-$1,849,888 $1,399,888-$1,449,888 $1,399,888-$1,499,888 $1,399,000 $1,799,888
Average purchase price obtained at
92130 92130 92014 92130 92130 92130 92067 92130 92067 92067 92130 92127 92067 92130 92129 92122 92130 92130 92128 92067 92130 92130 92130 92130 92101 92075 92014 92130 92130
$1,480,000 $1,317,500 $3,220,000 $1,600,000 $2,370,000 $3,654,580 $2,480,000 $3,181,000 $2,350,000 $3,050,000 $2,918,550 $2,375,000 $2,755,000 $579,000 $379,888 $1,451,000 $1,750,000 $1,249,888 $1,350,000 $1,385,000
$1,442,000 $1,455,000 $1,365,000 $1,775,000 $10,500
$11,000
Asking Price San Diego San Diego Del Mar San Diego San Diego San Diego Rancho Santa Fe San Diego Rancho Santa Fe Rancho Santa Fe San Diego San Diego Rancho Santa Fe San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego San Diego Solana Beach Del Mar San Diego San Diego
SP/LP %
Purchase price $1,829,000
$4,995,000 $3,499,999 $1,395,000 - $1,469,000 $2,349,888-$2,449,888 $6,995,000 $2,299,000-$2,399,000 $3,275,000 $3,100,000 $720,000 $1,589,000 $3,250,000 $ 1,249,999-1,299,999 $859,000 $895,000 $2,500,000 $2,398,000 $379,888 $2,995,000 $1,305,000 $1,350,000.00 $1,279,900-$1,379,900 $1,399,000 $2,250,000 $1,375,000 $1,925,000 $2,595,000 $1,099,000
$1,745,000 $1,585,000 $4,815,000 $3,220,000 $1,425,000 $2,370,000 $5,700,000 $2,220,000 $2,181,552 $2,300,000 $705,000 $1,507,000 $2,828,000
Comments Rented Off-market in 1 week
93.37% Private Listing 88.72% 93.37% Private Listing Just Listed 95.82% Just Listed Just Listed 96.70% Just Sold 96.17% Just Sold 99% Highest price per foot in Alta Del Mar Rented In Under 2 Weeks, Over asking price 97.13% Just Sold 98.00% In Escrow in 2 weeks 98.39% Highest Price/Foot at time of sale 100.64% Sold Privately – Off Market 95.03% In Escrow Under 30 Days 98.39% Sold Privately – Off Market 98.13% Lease with an option to purchase 100.00% In Escrow in 1 week 99.73% In Escrow Under 2 Weeks Newly Listed 104.16% In Escrow in 1 Day 101.51% Highest Price in neighborhood 99.07% Closed on Feb 30 Seller Had Personal Issues and we removed was in escrow in range 101.20% Multiple Offers, Target was mid range 100.34% Multiple Offers, Target was mid range 97.60% Multiple offers 98.60% Multiple offers 95.45% 3 year lease 98.76% PP/LP % 95.40% 96.39% 93.37% 97.00% 96.70% 81.48% 92.53% 66.61% 74.19% 95.39% 94.30% 87.01%
Off-Market Purchase Private Listing
Purchased prior to hitting market
Lease with an option to purchase $848,000 $790,000 $2,500,000 $2,350,000 $379,888 $2,828,000 $1,299,999 $1,358,000 $1,350,000 $1,365,000 $2,065,000 $1,327,000 $1,750,000 $2,225,250 $1,075,000
98.72% 88.26% 100.00% 98.00% 100.00% 94.42% 99.61% 100.59% 101.51% 97.60% 91.78% 96.51% 90.91% 85.75% 97.82%
In Escrow in 2 weeks In Escrow in 1 week
Won out in heavy multiple counter Highest Price in neighborhood Double ended
Lowest price in area in years
92.93%
Del Mar Mesa Area Meadows Del Mar
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
11
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
WHY KW LUXURY HOMES INTERNATIONAL? WHAT WE OFFER: Technology Leadingedge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that we can follow up quickly on potential buyers for your property. Teamwork Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible. Knowledge Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industryleading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Reliability Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve. Track Record I’m proud to work for the fastest growing real estate company in North America and the thirdlargest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast. ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
12
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
THE RIGHT CONNECTIONS
Your property is unique – and uniquely suited to a specific buyer. Our connections in the community, along with the powerful network of KW Luxury International, serves as an asset during the selling process by increasing the potential reach of your property, both locally and globally. KW Luxury International is a sophisticated alliance of real estate consultants with incomparable expertise, pertinent resources and vast connections that represent the pinnacle of the industry. In fact, in 2016, KW Luxury International members sold over $18.9 billion of real estate and are significantly outpacing that in 2017.
82% of home sales are the
result of agent connections Source: National Association of REALTORS ®
ADAM LOEW 858.342.8232
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
WHAT WE OFFER Knowledge Powerful curriculum through the Institute for Luxury Home Marketing and Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed Our leadingedge technology solutions accelerate our efficiency and productivity. Reliability Keller Williams and KW Luxury International were founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customer’s needs first. Success Keller Williams and KW Luxury International have a long legacy of delivering unparalleled service to our clients. That’s why our company continues to grow throughout all the ups and downs of the real estate market. GREG LENAC 949.373.6797
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
13
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
GAIN INTERNATIONAL EXPOSURE KW Luxury International has a global reach that allows your property to be showcased to interested buyers all around the world. The global real estate market continues to grow every year and serves as a significant opportunity to those who are selling highly desirable properties. According to the National Association of REALTORS®, international buyers: Purchased 214,885 residential properties totaling $102.6 billion in volume in the last year Paid a 79 percent higher average purchase price Paid cash 50 percent of the time Bought 2.8 percent more residential properties than this same time last year Our global network of connections allows me to strategically market your property to the largest audience possible. And, as a member of KW Luxury International, we will: Ensure your listing will reach 100+ countries Translate your listing into more than 28 languages if needed Syndicate your listing to more than 80 international portals including China’s Fang.com, which hosts more than 3 million unique visitors per day Directly access a wide network of Keller Williams associates in over 24 countries around the world who can assist in connecting your property with the right buyers
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
14
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
THE POWER OF PRICING
If you want to compete, we have to be competitive. The buying market has a short attention span. Pricing your home right the first time is critical. Proper pricing will attract buyers. An overpriced home will not sell. We want to generate offers before the market moves on to newer listings. According to a 2015 survey from the National Association of REALTORS®, houses that were on the market two weeks or less received a median of 100 percent of their asking price. Meanwhile, houses that were on the market for three to four weeks received only 97 percent of their asking price. For a $1,000,000 home, that's a difference of $30,000. Selling your property requires an expertly crafted and researched pricing strategy that maximizes the excitement and momentum of your luxury property as soon as it goes to market, while also reflecting its distinctive features and amenities.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
15
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
THE POWER OF PRICING To get your home sold for the most money in the least time, we have to price it “in the market.”
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
16
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
THE POWER OF PRICING
Pricing your home competitively generates the most activity from agents and buyers. Pricing your home too high may make it necessary to drop the price below the market to complete with new, wellpriced listings that may come on the market.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
17
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
THE POWER OF PRICING
Your property will generate the most interest when it first hits the market, and if it’s priced at market value, it will generate the most showings. If we start too high, we may miss the excitement and have to drop the price later, causing it to sell below market value.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
18
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
OUR PRICING STRATEGY This is about strategy. We have compiled detailed information to help us price your home. It reflects: A detailed, custom market analysis The unique characteristics of your home and its setting Our expertise in the real estate market We believe this pricing plan, matched with our marketing plan, will draw buyers to your home and position it as a highly appealing, highly competitive property. The recommended list price is based on comparable properties that have recently sold, have recently expired and those that are currently for sale in your market area. Average Sales Price: $ Range $$ Average Sales Price $ / sq ft: $1 /foot Range /foot /foot Recommended List Price: $/sq foot $ /foot $ $ A home priced at market value will attract more buyers than a home priced above market value. Also consider that a home priced competitively will attract a greater number of potential buyers and increase your chances for a quick sale. We look forward to working together with you to get your home sold as soon as possible.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
19
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
MARKETING YOUR HOME
Our marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: We will: 1.Price your home strategically to be competitive with the current market and current price trends. 2.Stage your home* to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing driveup appeal. 3.Knock on doors in the area to notify neighbors, to insure they can be part of the team to find a buyer. ( When this is allowed) 4.Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. 5.Optimize your home's Internet presence by posting both pictures and videos on local MLS systems with high quality photos and creative descriptions. We will also feed your listing to more than 340 Internet sites on the Web to maximize your homes exposure. It will be posted to ProxioPro, which no other agency has access to pro level of Proxio. This will maximize exposure to the international buyers that may be looking for homes here, in their native country and language. 6.Create both an interior 360° virtual tour of your home, and and an Aerial tour place it on multiple websites to attract local and outoftown buyers. 7. Produce high quality brochures and mini brochures, distributed as business cards. 8.Target our marketing to active real estate agents that specialize in selling homes in your neighborhood, as well as present it at multiple Realtor caravans weekly. 9.Include your home in our company/MLS tour to allow other agents to see your home first hand. 10.Advertise the home on KW Luxury Homes website which has international presence. 11. Advertise in Dream Home Magazine/online, local paper: RSFNews/ Del Mar Times 12.Create an Open House schedule to promote your home to prospective buyers. 13.Target our marketing to active buyers and investors in our database that are looking for homes in your price range and area. 14.Provide you with weekly updates detailing our marketing efforts, including comments from prospective buyers and agents that have visited your home. ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
20
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
AERIAL STILL PHOTOS HIGHLIGHT YOUR VIEW
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
21
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
GREAT AERIAL STILL PHOTOGRAPHY HIGHLIGHTING LARGE PROPERTIES
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
22
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
98% of all home searches start on the web
Source: National Association of REALTORS ®
EXAMPLES OF SOME OF THE WEB PRESENCE KW Luxury Homes Site Zillow Website Single Property Website Uber Luxury Narrated Video Luxury Home Video Online Brochure
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
23
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
EXTENDED MARKETING REACH When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 340 of the most popular search Websites.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
24
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
25
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
DREAM HOMES MAGAZINE EXAMPLE
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
26
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
VIRTUAL LANDSCAPING
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
27
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
CARMEL VALLEY/DEL MAR TIMES ADVERTISEMENT EXAMPLE
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
28
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
FACEBOOK TARGETED FAST BLAST CAMPAIGN
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
29
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
EXAMPLES OF MARKETING
JUST LISTED FLYER
MINI BROCHURE
BROKER CARAVAN INVITATION POSTCARD ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
30
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
FOUR PAGE GLOSSY LUXURY BROCHURE
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
31
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
AMENITIES BROCHURE INSERT
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
32
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
DIRECT MAIL TO THOUSANDS OF PEOPLE
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
33
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
EMAILED AND POSTED ON SOCIAL MEDIA
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
34
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
MATTERPORT 3D TOUR OF PROPERTY
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
35
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
WHERE ELSE YOUR HOME WILL BE FEATURED:
The Wall Street Journal’s website Here your home will be available to affluent buyers on one of the most coveted audiences in the market place.
Proxio Pro Proxio Pro, an International MLS, positions your home in front of affluent buyers all over the world.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
36
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
TESTIMONIALS I believe an angel sent Adam to us. We found a new one level home that was the last the builder had and we thought we had no chance to get. We had to sell our home before the builder would even let us leave a deposit. Adam came in and in four days had our house sold. He did it on our terms no sign no lock box and sold at the time of our asking price. He did what other realtors told us we could not do. If you want the job done right give Adam a call you will not be sorry. Albert and Margie Espinosa Carmel Valley , San Diego Bought a Single Family home in 2013 for approximately $1.375M in Carmel Valley, San Diego, CA Adam represented both buyer and seller in the transaction. He’s very responsive even when he’s traveling out of town, and made arrangement to satisfy buyer’s requests in short notice. He was able to allow seller/buyer to complete negotiations quickly and smoothly. He’s on top of the whole process, but persistently followed up with each party on critical path. What’s more impressive was that when we needed to make a loan change due to a significant market event, Adam was very understanding and supportive. He promptly connected us with another lender and arranged for an extension to close with the seller. All in all, we’re very happy with the transaction.
When you select Adam to be your agent, you’re selecting the Jerry Maguire of realtors. It’s no surprise given Adam’s background as entrepreneur, executive, and real estate investor himself. Buying our home therefore was like partnering with Adam on one of his own personal ventures. And he cared just as much – putting his heart and soul into the deal. His negotiation strategy, anticipation of the other side’s moves, market knowledge, attention to detail and responsiveness, were all phenomenal. In many ways I miss not talking or texting Adam several times a day… Adam, you’ve exceeded our expectation in more ways than one – thank you: You’re my ambassador of Quawn, man! Beni Surpin Carmel Valley , San Diego
We first learned about Adam from two of our neighbors whose houses were sold by him within a few weeks from listing. We were planning to sell our house and buy one in Fairbanks. Adam helped us to come up with a plan to look for the house to buy while preparing our house to go on the market. Within days from signing a contract on a new property, our house was put on the market and sold within a couple of weeks with multiple offers. Adam's planning and timing was perfect. His presentation and listing of our house was rated Yang Huang and Jia Li the highest viewed listing in the area. He is very Carmel Valley , San Diego professional, considered, understanding and helpful in every area to make the process less Adam was a phenomenal realtor! He found us our house stressful for his clients. We highly recommend BEFORE it even went on the market. He was very patient Adam and his team to anyone who is considering with us being first time homebuyers and went above and buying or selling property. beyond to help us feel comfortable making such a big purchase. Definitely recommend him for anybody looking Bijan Moaveni for a home in the SD area! Carmel Valley, San Diego Rachel klein Carmel Valley , San Diego
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
37
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
TESTIMONIALS Adam is a very professional real estate agent who listened to our specific wants and needs. It’s a enjoyable experience with Adam for our last selling. We would recommend his service to any our friends who may have needs to sell or buy a house. Jerry Chou and Jenny Yan Carmel Valley, San Diego Adam is an experienced real estate agent, he works hard on behalf of his clients. He knows the San Diego market very well and is respected among his peers which makes the negotiations, communications and coordination with the seller’s agent go smoothly. Adam is responsive, he communicated on a continuous basis with us. It took us about 6 months to find a our house, he was persistent and patient during this time. Adam also helped us find an excellent mortgage broker that found us an excellent home financing program. He also provided contact information for great moving company to move our furniture from a different state. We are glad that we had an experienced and knowledgeable real estate agent help us find our home, we love this house. And we highly recommend Adam! Ruba and Yousef Zumut Del Sur, San Diego
Adam Loew is very knowledgeable about the Real estate Market. He knows how to market a Home for a fast sale. He takes your Life style in Consideration when showing the property. It was a very good Experience dealing with a professional Agent. I would highly recommend him. Rosie and Dennis Conklin Carlsbad and Downtown San Diego
Adam was truly exceptional when it came to helping us purchase our first home. He was easy to get ahold of and very responsive. He really paid attention to our “must haves” and tailored our house search accordingly. We never felt pressured to make an offer on a house and he would discuss pros/cons honestly with us. He always made sure we were among the first to see a house when it went on the market. Adam knows how to put together a great offer (the seller’s realtor even said so), which allowed us to get the house we wanted! He checked in on us after moving in and was a great help in answering various questions. He also has a ton of great resources in the community for different house maintenance needs. We would absolutely use Adam again if the need arises and we would fully recommend him to anyone searching for a realtor who cares and wants the best for you and your family Eric and Kevin O` Leary Rancho Penasquitos Renting my Home, I originally met Adam in a search to find someone to help me rent my home. I was out of the country during most if this transaction. Even though I was on the other side of the world, Adam was an excellent communicator. He kept me abreast of the situation on a daily basis and was available to me at all hours of the day and night. Because of his diligence, we were successful in getting the home rented. Additionally, he assisted in purchase of new home. I took several rounds of negotiation and creative strategies in order to get the deal done. Adam went above and beyond the call of duty as the agent, ensuring that every detail was attended to and the transaction went smoothly. My business relationship with Adam continues still as he will be assisting me in finding rental properties to add to my real estate portfolio. I cannot imagine working with anyone else. Adam is the consummate professional and a trusted friend. Minoo Yashin Carmel Valley and Del Mar
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
38
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
ABOVE AND BEYOND
To me, providing exceptional service involves more than just making your real estate dreams come true. It requires taking the next logical step: helping you through the details after you officially own your home. We have worked with the following service professionals and highly recommend them to our clients: Painting Painting Carpet Cleaning Carpet Repair Pool Install
Purpose
Vendor Name Joel Cruz Pancho Horizon Painting Torrey Pines Cleaning Barry Zauss Royal Palm Pools- Michael Cizauskas
858-922-4311 619-279-7230 858-481-3712 619-778-1129 408-859-4375
Phone #
Pool Repairs and Services
San Dieguito Pool Centers
760-747-5668(Mike/Susie-Office)
Wrought Iron Plumbing Plumbing Stone/Tile Stone/Tile Stone Fabricators Stone Polishing Slab and Prefab Flooring Carpeting Appliances Install Appliance Repair Electrical Electrical HVAC HVAC Home Networking/Automation General Contractor/Handy Man General Contractor/Remodel Cabinet Maker Cabinets and Wine Cellars Cabinets and Wine Cellars Audio Visual General Contractor/Remodel Environmental Services-Mold Lock Smith Termite Roofers Tree Trimming Screen repair and replacement Window replacement/repair Screen repair and replacement Barbecue Repairs Barbecue Cleaning and Detailing Window Tinting Movers- Local focus Movers Movers- Local focus Wood and tile install; Wood refinishing For Stone, wood, and slabs and prefab slabs Granite Fabrication Concierge Services Limo Services Caterer Caterer Insurance-Luxury Focus
Hector Huerta Apex Plumbing Work Right Plumbing Jacobsen Tile and Marble – Steve Jacobsen Absolute Tile & Stone – Nels Petersen ADP Granite and Marble – Antonio Simply Stone – Steve Hix Stone Pros Natural Granite & Tile – Paul Preto Metro Flooring-Bruce Koren Casa Interiors – Bill Sovey Box Appliance- Genie/Justin Mike Sonjara All Appliance Experts Work Right Electricians Rob Stephens -Beachside Electrical Montoya Heating and Air – Chris Montoya P.A.C Heating and Air Pacific Mediatek-Thierry Fallet Jim Huiras Suffridge Design Build-Ken Suffridge Cabinets Galore-Adi Jacobs Troyce Construction & Remodeling Neoartesan Custom Wine Cellars / Fine Cabinetry Sound Home Solutions -Ken Davis Work Right Property Svcs- Ken SoCal Construction &Design- John Thomson Leading Locksmith- Greg Morgan Rubbo Termite Company - Michael Rubbo Richardson Roofing-Gordon Richardson Cesar’s Palm and Tree Service Windows of Excellence-James Cherrington Best Windows-John or Chris Bob’s Glass and Screen Terry Graner Darrin Berry Superior Windows Solutions - Ryan Two Men and a Truck-Alesha Reliable Man Movers- Chad Kreutz Rhino Moving LLC RH Flooring - Errol Ransom Granix Stone Inc – Eric Yates Jose Mendoza
619-742-7147 (760) 839-0428 858-751-6312 760-497-5651 760-639-2960 760-521-2847/760-593-0345 760-688-2103 760-802-2644 858-549-9727 619-660-0242 858-279-8586 x 2 858-202-0212/858-349-4041 858-751-6312 760-696-2860 619-807-8585 619-561-9163 760-809-6552 858-213-4363 619-203-3216 858-518-6030
Elite Party Bus Rotisserie Affair- Kevin Fisher Dang Brothers Pizza Hub International-Carrie Ousley
858-987-2439 619-890-5535
kfisher@rotisserieaffair.com
(281) 224-0762
carrie.ousley@hubinternational.com
barryazauss@yahoo.com
michaelcizauskas@gmail.com
858-342-5353 760-815-0608 858-751-6312 619-269-3036 888-684-5625 760-519-9888 619-249-1684 760-781-5736 760-746-0713 (619) 449-2429 (858)-586-1522 619-991-2356 858-776-6967 877-848-6886/541-420-4587 858-869-0304 619-276-1942 858-887-4466 619-279-6925 760-752-7834/ 858-373-7784 760-622-6576
nesl@absolutetilestone.com stevehix@live.com
bill@sdcasainteriors.com
mike@allapplianceexperts.com
tfallet@pacificmediatek.com jhuiras@yahoo.com adi@cabinetsgalore.net troycedist@aol.com soundhomesolutions@gmail.com>
klondon@workright.net john@socalconstructiondesign.com
rubbo@msn.com richardson.roofing@cox.net excelwin@hotmail.com bestvalueglass@hotmail.com termoe@cox.net SupercleanBBQ.com superiorwindowsolutions@gmail.com
alicia.sorber@twomen.com chad@reliablemanmovers.com rhinomovesyou@gmail.com errolransom@yahoo.com Josegranite13@yahoo.com
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
39
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
PREPARING YOUR HOME FOR SALE
It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. In our experience, there are some simple ways we can maximize your home's appeal. Exterior • Keep the grass freshly cut • Remove all yard clutter • Apply fresh paint to wooden fences • Paint the front door • Weed and apply fresh mulch to garden beds • Clean windows inside and out • Wash or paint homes exterior • Tighten and clean all door handles • Ensure gutters and downspouts are firmly attached Interior • Remove excessive wall hangings, furniture and knick knacks (consider a temporary selfstorage unit) • Clean or paint walls and ceilings • Shampoo carpets • Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps • Clean all light fixtures For showings • Turn on all the lights • Open drapes in the daytime • Keep pets secured outdoors • Play quiet background music • Light the fireplace if seasonally appropriate • Infuse home with a comforting scent like apple spice or vanilla • Vacate the property while it is being shown ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
40
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
CONTRACT TO CLOSE: OUR PROMISE
Once we accept an offer on your home, our service doesn’t stop. We will monitor the progress and insure all requirements are met by all parties including the following: • Inspection – Negotiation and Paperwork • Appraisal – Checking on status and requirements • Loan Process Status and Approval • Homeowner’s Association paperwork and documents • Direct all necessary documentation to closing attorney or title company, lender, coop agent, unrepresented buyer, etc. • Provide contact information for utilities, vendors for repairs, insurance requirements, tax information, etc. • Arrange final inspection if necessary • Arrange final walkthrough if desired • Keep in constant contact to keep you well informed of the closing process • Review the Settlement Statement in advance when possible and distribute to you • Attend Closing and transferring of keys
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
41
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
CLOSING 101
The closing process finalizes the sale of your home and makes everything official. Also called the settlement, the closing is when you get paid and the buyer receives the deed to your home.
Here are a few things to bring to the closing: • House keys • Garage door opener(s) • A picture ID What can you expect? The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any monies due to you. What are your costs? Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as unpaid property taxes • Unpaid special assessments on your property • Document stamps (or taxes) on the deed • Real estate commission • Legal fee or title insurance premium After the closing...make sure you keep the following for tax purposes: • Copies of all closing documents • All home improvement receipts on the home you sold
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
42
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
MOVING CHECKLIST New Telephone Number: ____________________________________________ New Address: _____________________________________________________ Before you move, you should contact the following companies and service providers: Utilities: ______Electric ______Telephone ______Water ______Cable ______Gas Professional Services: ______Broker ______Accountant ______Doctor ______Dentist ______Lawyer Government: ______Internal Revenue Service ______Post Office ______Schools ______State Licensing ______Library ______Veterans Administration Clubs: ______Health & Fitness ______Country Club
Insurance Companies: ______Accidental ______Auto ______Health ______Home ______Life ______Renters Business Accounts: ______Banks ______Cellular Phone ______Department Stores ______Finance Companies/Credit Cards Subscriptions: ______Magazines ______Newspapers Miscellaneous: ______Business Associates ______House of Worship ______Drug Store ______Dry Cleaner ______Hair Stylist
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
43
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
FREQUENTLY ASKED QUESTIONS
Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. We can advise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? We don't just list homes; We market them. We will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of buyers most likely to purchase your home. We know how to maximize the power of the Internet for our clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses We, or a member of our team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, We will conduct a comparative market analysis prior to recommending an asking price for your home. We will explain how we arrived at the price, but ultimately the decision is up to you. We will offer our professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. We will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? We will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, We will guide you through the entire closing process and ensure everything proceeds smoothly. ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
44
YOUR CUSTOM MARKETING PLAN Each Keller Williams Realty office is independently owned and operated.
OUR COMMITMENT
We will personally guarantee you the most extensive and wellexecuted marketing plan available. We are dedicated and committed to making this relationship and transaction successful. Our goal is to exceed your expectations.
ADAM LOEW
GREG LENAC
AdamLoew@kw.com DRE# 01898010 Adam Loew and Associates AdamLoewAndAssociates.com
GregLenac@kw.com DRE # 02052065 Greg Lenac Real Estate GregLenac.com
858.342.8232
949.373.6797
45