Benefit
This is when you do your best to alleviate your readers’ concerns about giving away their money. It’s very easy to be apologetic about asking for money in this economy, as if we have to play damage control immediately after asking. Don’t! There is nothing to be ashamed of, and nothing to be sorry for. Private school tuition can be expensive, but it is worth every penny you and your donors spend on it. It is a privilege to give students in Arizona the opportunity of a lifetime to attend a private Christian school by providing much-needed tuition assistance. Make sure your audience knows this! In addition to communicating the benefit to your child by providing tuition assistance, also communicate the benefit to the donor—a dollar-for-dollar tax credit against their Arizona income tax liability. This is tax jargon to say that for every dollar that they donate, they can subtract that from what they owe the state in income taxes. This is an essential benefit to communicate! Any Arizona taxpayer will have to pay taxes to the state anyway, so why not choose to donate that same money toward helping families afford private school tuition instead? If they know exactly how their donation will make a personal difference, both for themselves and for the students, they will be more likely to consider it. You want them to be invested in the outcome!
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