B2B Purchase march 2014

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Lubricants

INDUSTRY UPDATE

Gulf Oil: increasing footprint in long drain oils

With the achievement of 80,000-km drain oil, Gulf Oil is calmly working its way to the big trophies Gulf Oil has strong credentials in the commercial vehicle space as pioneers of longer drain lubricants in India and has been offering long drain proposition as an extra value to customers. - Ravi Chawla, President and CEO, Lubricants Division, Gulf Oil

T

he automotive industry maybe not having a joy ride, but Gulf Oil Corporation Ltd. is not to be deterred. The Hinduja Group company is leaving no stone unturned to bring a sustained phase of growth through a thrust on long drain oils and brings Gulf Superfleet LE Dura

Max — the SAE 15W-40 grade oil that results a drain interval of 80,000-km product. The new lubricants have been designed to offer longer drain intervals as an extra value for customers who would have to pay more for a superior grade of oil. According to Gulf Oil, for a truck running 90,000100,000 km per annum, the cost of the oil may be recovered in a couple of years. Gulf Super Fleet LE Dura Max SAE 15W-40 has been developed

Gulf Super Fleet LE Dura Max 15W-40 Extra high performance diesel engine oil exclusively developed for maximum durability in engines of Ashok Leyland’s latest generation “U-Trucks” meeting BS III emission norms. 20

B2B Purchase

March 2014

in partnership with Hinduja Group company Ashok Leyland.

Dreaming big Gulf Oil has sold 65,000 kilolitres of oil in the last year, and the biggest

Increasing drain intervals while keeping the performance parameters either same or better certainly reduce down the Total Cost of Ownership (TCO) for customer which is very well complemented by our lube condition monitoring service called “Gulf Care”. - Somesh Sabhani, Head – Industrial Sales, Lubricants Division, Gulf Oil 22

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