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Business to Business Marketing 1.0 Introduction The business world has witnessed marked increase in the number of service companies or agencies that provide supportive activities to client companies. As technological advances and competition revolutionises the manner in which business is done, companies have resorted to full specialisation of operations. They have set focus on their main business activity as they hire agencies to cover other related and important services, like marketing, distribution, advertising, hiring, as well as public relations. The service agencies ensure they obtain all the necessary detail and requirements from the client company and deliver their services as expected. They have specialised in the areas they deal in and therefore produce quality and professional service to their clients. This paper will consider the business-to-business marketing undertaken by a specific service agency, Triangle Creative Ltd, based in Cambridge, in the United Kingdom.
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