BUSINESS ETHICS
2 The Cultural Aspects of Doing Business in Mexico
Introduction Globalization has transformed firms’ perspective of culture and ethics. Prior to the 21st century, most businesses viewed culture in a narrow angle i.e. in relation to managerial alignment of a company to postulated rules and legislations. However, that has changed considerably and different players view culture differently. With the fast changing world, cultural aspects are receiving a lot of attention from business players who are keen to satisfy their customers by advancing a positive gesture and respect towards their coveted aspects. Companies are established with the sole aim of making profits. To realize these profits, firms need to attract and retain customers. To realize that, companies needs to emphasize ethical issues by enhancing their business operations. It is apparent that companies in the 21st century are becoming more responsible and accountable for their actions as the public is acting as their judge. This is so because of increased calls for companies to upheld good ethical and cultural standards by engaging in sound business practices. Engaging with international markets exposes businesses and firms to a number of cultural aspects and etiquette. The aforementioned varies from one country to another. Although these aspects might be mild, businesses need to be sensitive and not rubbish them. Mexico has not been left behind when it comes to cultural aspects. For businesses to survive in Mexico, they should be well versed with the cultures propagated by the populace. To thrive as an establishment, being versed with different cultures in a country enhances relationships with the local folk and foster profitability. Businesses seeking to capture the Mexican market need to be sensitive to the cultural aspects of the society and not to only bank on their proposals. Conducting business in Mexico is unique and different from conducting business in any other part of the world. This is because
