Evaluating Diversification Strategies Introduction Diversification strategy is a growth strategy whereby a company increases the number of products it manufactures as well as expanding the geographical coverage. This strategy is used to intensify competition in the global markets (Hitt, Ireland & Hoskisson, 2009). Diversifications as a business strategy has been discussed in this paper with a case study of Apple Inc. Strategic recommendations to be used by the company to improve the market position of the company have been provided. Apple Inc and the diversification strategy Apple Inc. is a company in the computer industry that has diversified its product line and has started operations in different countries. Apple manufactures computer software, computer hardware and electronics. The company started by manufacturing computers but later diversified into the production of electronics. The management of the company has embraced modern technologies to manufacture innovative products.
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