3 SoftBank Takeover The takeover of WeWork by SoftBank can either lead to the company's success or collapse. The first step of laying off workers will lead to quick positive spin-offs but only affect the company's long-term success. The company's first step should be to create a solid long-term plan that can lead it to profitability. The second step the company can take to regain public confidence is to re-brand. The current brand needs better taste from the investors. To regain traction in both the short-term and long-term will require the company to re-plan and re-brand to create value for investors. Reflection The assignment has enabled me to comprehend the risk factors underlying IPOs. Also, I learned that investing in IPOs does not guarantee returns to investors. Therefore, the initial investment in IPOs is considered a subscription that can pay or fail to earn earnings. Incidentally, I learned that it is crucial to keenly analyze the long-term plan of start-ups before investing in the company.