Organizational and Household Decision Making

2 Organizational and Household Decision Making Introduction Making decision to purchase a product is a process that is affected by social and personal factors of the customer. Customers purchase certain products depending on whether they are single, married, or divorced. On the other hand couples with children have different purchasing behaviors compared to those who do not have children (Rohan (n.d.).

Purchase Decisions for Products Purchase decisions for groceries are determined by the number of people consuming the products in the family. Couples with children have higher demands for healthy products and will tend to buy groceries to maintain the health of their children. The decision to purchase these products is mainly made by the mothers but in some cases the fathers also contribute towards the decision making process. On the other hand, children may be consulted about the best products they want.

House-helps also contribute a lot to the kind of products to be consumed within the family. It is observed that couples with children purchase large amounts of groceries because they have children to eat them. On the other hand, couples without children have low demand for groceries compared to those with children. Decision about purchasing groceries can be made by either of the couple.

Couples without children have a higher demand for automobiles than those with children. On the other hand couples with children have higher demand for products which suit the family, for example a family car. Couples without children seek luxury and comfort in the automobile products they purchase. The purchasing behavior of vacations for couples with children shows that couples decide on the sites which will favor children. Such couples tend to purchase vacation products near