ACCLAIM Magazine Issue 11

Page 29

Selection by Ankia

new releases

New Balance Transportation Pack

New Balance has just rolled out their Transportation Pack which celebrates the 3 channels of transportation used by the brand to ensure the timely delivery of New Balance products. The Transportation pack is a limited release with only 547 individually number pairs released worldwide. The Transportation pack consists of three versions of the 547’s; The M547 “Sea” which takes on a nautical theme and is dominated by brown tones. The M574 “Air” adopts an aviation theme and uses UPS influenced colours, and lastly the M574 “Land” assumes the ground theme which consists of a grey/blue colourway and prints of road maps which represents the roads and highways.

Futura x Clarks Wallabee

Supreme x Nike Air Trainer TW II

One of the hottest comebacks to drop in a minute; the Nike Air Trainer TW II has just been re released for the first time ever. The Air Trainer was originally released circa 1987/88 and endorsed by multi-talented athlete Bo Jackson. The re issues are circulated via Nike SB and designed by New York’s Supreme who’ve brought the Air Trainers back to life in 4 new colourways. Supreme have also designed a new baseball jacket to accompany the re issues, the jackets will be available in 3 colours: blue, black and red.

SBTG x Methamphibian Skulls of Saigon Misfits Dunk LO pack

Another release from revered customisers SBTG and Methamphibian’s joint project ‘Skulls Of Saigon’ is the Misfit Dunk Lo pack, this release keeps within the core principal and theme of the SOS project; which displays both customisers’ signature styles combined with a tongue-in-cheek edge.

“Duke it on the globe, thank God for my Wallabee shoes”! Clarks have teamed up with Futura Laboratories to re work a shoe that always makes me shout out ‘Wally Champ!’ every single time someone mentions them. The classic Clarks Wallabee boot has been redesigned by Futura Laboratories for an exclusive limited release. The FL x Wallabees is made up of premium suede leather upper, detailed laces and finished off with the iconic Futura Atomic Rings laser etched into the leather.

Nike Dunk High Bo Jackson Trainer Pack

For the latest Dunk High collection, Nike have taken influence from the most memorable colourways produced in the Bo Jackson Air Trainer line, the Bo Jackson Air Trainer III the Air Trainer Max 91 and the Bo Jackson Air Trainer I were all used as major inspirations to creating the new Dunk High line which features a combination of leather, mesh and perforated uppers combined with the Bo inspired colour combos.

KNOW YOUR CLASSICS Nike Air Jordan 1

Early in 1984, Nike was a struggling shoe company. The running shoe phenomenon that had invigorated their sales in previous years was slowly dying and Nike had to seek ways to revitalize, reinvent and generate new capital. Nike conceived designs to penetrate a new market via the endorsement of the promising rookie Michael Jordan, at the time Michael personally preferred to play only in Adidas and Converse sneakers and had hoped to sign with either company. This wasn’t to eventuate as Converse already had Larry Bird and Magic Johnson as spokesmen and were not interested in signing new endorsees, whilst Adidas showed no interest at all. At the time Michael did not see the significance of Nike’s offer, it was his agent David Falk who realized the potential of the ‘Air Jordan’ opportunity and urged Michael to consider Nike. After a formal presentation by Nike and much convincing by his family and agent, Jordan signed to a 5 year $2.5 million deal with Nike that included royalties and fringe benefits. The Nike Air Jordan 1 was then created, designed by Peter Moore the Air Jordan 1 boasted a fat belly Nike swoosh, the (now) iconic double winged Jordan logo and a bold colour combination of black and red. The Air Jordan 1 was released in 1985 and with it came an insurmountable amount of publicity and controversy in effect of the shoes confident black/red colourway that broke the NBA colour rules. Before the Air Jordan 1s basketball sneakers were traditionally produced in a predominately all white colourway, and the assertive black and red styling of the AJ1s flouted this convention. In response, the NBA banned the sneakers from the league, Jordan continued to wear them on court which resulted in serious fines of up to $5000 per game, however Nike were more than happy to pay these fines as it kept the kicks on Jordan’s feet and in the public eye. Jordan only wore the black/red AJ1s on court 3 times but the level of publicity created by the controversy coupled with his outstanding stats and numbers that year catapulted the Air Jordan 1 into unpredictable success and ensured Michael Jordan as a household name. The Air Jordan 1’s have been produced in over 23 different colourways (if you include all samples, limited editions and exclusives) retroed 3 times, the first in ‘94 right after Jordan announced his retirement, again in ‘01 and most recently in early ’07, and is also noted to be one of the most counterfeited of the entire Air Jordan line.


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