Fink’s Family Profile DEBRA COCHRAN Store Manager Route 419 at Colonial Avenue
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ebra Cochran, or Debbie, as most of us call her, has been a part of Fink’s Jewelers for 11 years. She’s known for being a powerhouse in sales, consistently top in the company, and she’s even helped open a new store in her time with us. Debbie started in 1999 at our Valley View Mall location in Roanoke, and a year later she helped open our Dulles Town Center location as assistant manager. After a short stint back at Valley View, Debbie finally settled in as store manager at our flagship store in Roanoke on Route 419 at Colonial Avenue. Having been an assistant manager for four years and a manager for the last seven, Debbie knows her way around a jewelry store. Her familiarity with each of our brands is part of what makes her such a strong member of our team. Roberto Coin, the vivacious Italian, is her favorite designer. Last spring, Debbie had the privilege of spending time with Mr. Coin on her trip to Italy. “He took us on a tour of Italy,” Debbie recalls. “We visited Roberto Coin factories and different cities, so we could experience the authentic influence for his designs.” Though Roberto Coin is Debbie’s favorite to wear, diamonds are her favorite to sell. Helping customers find the perfect engagement ring, especially at a price that makes them feel comfortable, is part of what makes her job worthwhile. “It’s a wonderful feeling to be part of a memorable moment,” she says. This commitment to the customer is part of what makes Debbie, and Fink’s, so successful. “I always have the customer’s best interest in mind in every situation.” Debbie says that there’s no business she’d rather be in, and she loves to work with people in all her endeavors. But despite her success, Debbie is humble and doesn’t consider herself special. “I’m just a hard worker,” she says. “I credit my success to perseverance.” When she’s not working hard for her customers, Debbie loves to travel the world with her husband and go to Virginia Tech football games.