When and why did David Yurman enter the timepiece business? We entered the business in 1994 with the introduction of the Cable collection, a bracelet that ticks. In 2000 we launched the Thoroughbred collection, our first traditional watches, addressing what we saw as a void in the market. No one was doing iconic timepieces rooted in the tradition of fine Swiss watchmaking, but with an American design sensibility. Is that what makes Yurman watches so special? Yes. David Yurman is America’s only fine timepiece designer and to us, that in itself is special. The Yurman brand has always been inspired by American art and design and our timepiece collections adhere to this aesthetic. Each watch is treated like a piece of art, reflecting David Yurman’s casual sense of luxury and high standards of precision. At the heart of our timepieces is our commitment to quality, design and innovation. From the Classic Ancestrale to the Revolution collection, each watch combines the precision of Swiss movements and manufacturing with sophisticated American design. Tell us about your passion for classic cars and motorsports, and the launch of Shelby Revolution? Cars have always been a passion of mine. I enjoy the mechanical nature of cars. They’re a lot like timepieces in that way—thousands of machined parts coming together to create one cohesive mechanical movement. The Shelby Revolution watch collection came about because Shelby is an iconic American brand and I wanted to celebrate their achievements and the mark they’ve left on American design.
EVAN YURMAN ON WATCHES, CARS AND PERSONAL FAVORITES. BY KAREN ALBERG GROSSMAN
What are your best-selling watch styles at the moment? The new Revolution collection has had an incredible response, both the automatic and the chronograph. We offer it in a number of variations, including a beautiful rose gold case. The Shelby, which is a limited edition within the Revolution collection, is extremely popular and is mostly reserved on pre-order. What’s your personal favorite watch these days and why? Recently, I’ve been wearing a steel chronograph Revolution with a bracelet. It has a beautiful, clean aesthetic and I like the heft and feel of it. Plus it’s a sport watch, so I also appreciate its ruggedness.
“I enjoy the mechanical nature of cars. They’re a lot like timepieces: thousands of machined parts coming together to create one cohesive mechanical movement.” –Evan Yurman, Director of Design, Men’s and Timepieces, David Yurman
EVAN AND DAVID YURMAN
And your personal favorite car? There are so many beautiful cars out there that it’s difficult to pick one, but my favorite genre is certainly American muscle. There’s an elegant simplicity to American muscle cars, both vintage and modern, that I find appealing. It’s that simple design that makes it so easy for owners to customize and improve them, and essentially express their own personalities.
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