CONTENT PLAN WEBSITE CONTENT During this time we want to provide content for people to escape the reality - even if it is only for a few minutes. The written content should be inspirational & informative and accompanied by virtual experiences. This will make it easier for the audience to imagine themselves in a different location, e.g. walk through palaces, enjoy views from Austria's highest peaks, stroll through markets etc. Content should not only be about Austria but also how to bring Austria to your home during COVID-19 time. Wishlist Create profile on website to save articles, images, videos, podcasts etc.
General content ideas • Sustainable hotels, restaurants • Feel like a local/Learn from locals (make your own herbal tea, make your own cheese, sunrise walks • Places to visit in Austria if you call yourself a foodie (restaurants, cooking classes etc.) • Best ways to experience local culture in every province
VIDEO PORTRAITS Short videos (3min for Website, 1min for Social Media) of locals showcasing their unique stories and passion about Austria (also about what she/he misses most during isolation. Possible protagonist: hiking guide, mountain hut owner, designer, vintner, street artist, chef, craftsman, cafe owner;
Ideas for content during COVID-19 • 360-degree videos of hikes etc. • Interviews with locals: what are the things locals dream about doing in isolation/the first things locals will do when they can go out again (have coffee at xxx; climb xxx mountain; have dinner at xxx) • Recipes of Austrian specialities • Movies to watch during isolation that make you feel your in Austria
PODCAST Similar to the video portraits, one protagonist telling her/his story but it should go deeper than the videos. The protagonist does not need to be Austrian. It can be for example an Australian vintner growing Gruner Veltliner wine (Austrian grape) and what inspired him to do so. Episodes should be between 10 - 15min.