HOME MOVING
TRENDS SURVEY
2015
5420 Responses
5420 people selling their home or investment property in 2015 took part in the Property Academy’s Home Moving Trends Survey. The responses are from all parts of Great Britain, different property type’s and price ranges however the number of respondents with properties over £1 million is quite small.
Property Academy 2015
Are you:
43% 57% Female Male
Property Academy 2015
How old are you? 20 or younger 0% 21 - 29
6%
30 - 39
20%
40 - 49
19%
50 -59
25%
60 - 69
21%
70+
9% 0
5
10
15
20
25
30 Property Academy 2015
When did you put your property up for sale?
In the last 3 months
29%
Between 3 and 6 months ago
24%
Between 6 months and a year ago
28%
Over a year ago
19%
0
5
10
15
20
25
30 Property Academy 2015
Did you put your property on the market for sale...
20%
When I found a property to buy
80%
Before I found a property to buy
Property Academy 2015
In which region of the UK is the property located? Greater London
9%
South East
26%
South West
11%
East of England
15%
West Midlands
6%
East Midlands
6%
Yorkshire & Humberside
17%
North East
2%
North West
5%
Wales
2%
Scotland
1% 0
5
10
15
20
25
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Which price bracket does the property you are selling/sold fall into? Up to £125,000
16%
£125,001 - £250,000
38%
£250,001 - £400,000
27%
£400,001 - £500,000
8%
£500,001 - £600,000
4%
£600,001 - £800,000
4%
£800,001 - £1,000,000
2%
Over £1m - £2m
1%
£2m + 0% 0
10
20
30
40 Property Academy 2015
Have you posted the property you are selling on your social media platforms e.g. Facebook?
6%
Yes
94%
No
Property Academy 2015
What is the primary reason for selling your property? Downsizing 7% Retirement/ill health 4% Divorce/separation 6% Bereavement 9% Upsizing 9% Wanted a bigger home 4% Growing family 1% Schools 3% Inheritance Relocation by personal choice 4% Wanted a nicer home 2% I have no choice but to sell 2% Financial pressures 6% Investment 3% Job relocation Crime rate 0% 0
5
10
17%
23%
15
20
25
30 Property Academy 2015
Did you buy your property from the estate agent who is now selling it?
19%
81% Yes No
Property Academy 2015
How many estate agents did you ask to give you an appraisal/valuation?
1
28%
2
29%
3
34%
4
7%
5+
2% 0
10
20
30
40 Property Academy 2015
Did you visit estate agents' websites before inviting them to give a valuation?
45%
55%
Yes No
Property Academy 2015
Did you consider selling your property through an online agent only (one without a high street office)?
22%
78% Yes No
Property Academy 2015
Did you read the literature left by the agents you invited to value your property?
12%
Yes
88%
No
Property Academy 2015
Did you choose the agent who offered the lowest fee?
18%
82% Yes No
Property Academy 2015
Did you read reviews on your selling agent?
39% 61% Yes No
Property Academy 2015
Did you visit the office of your selling agent?
Yes, prior to selling
32%
Yes, during the selling process
38%
No I did not visit the agent's office
30%
0
10
20
30
40
Property Academy 2015
Did another estate agent offer a lower fee?
40% 60% Yes No
Property Academy 2015
Have you changed from one estate agent to another?
20%
80% Yes No
Property Academy 2015
How would you rate the service that you've received from your agent? Excellent
Good
Satisfactory
Poor
Very Poor
Communication
42%
29%
15%
8%
6%
Quality of photos, floorplan, description
44%
36%
15%
3%
2%
Marketing of your property online
40%
37%
17%
4%
2%
Conducting viewings
40%
31%
18%
7%
4%
Negotiating with buyers
38%
30%
21%
7%
4%
Progressing the sale
35%
28%
20%
10%
7%
Problem solving (if applicable)
35%
27%
22%
8%
8%
Politeness and manners
57%
27%
12%
2%
2%
OVERALL
41%
32%
15%
7%
5%
Property Academy 2015
On a scale of 0-10 how likely are you to recommend your estate agent to a friend or colleague? (0 not likely, 10 very likely) 0
10%
1
2%
2
2%
3
2%
4
2%
5
6%
6
4%
7
8%
8
14%
9
11%
10
39% 0
5
10
15
20
25
30
35
40 Property Academy 2015
Please rank in order the websites you expect your property to be marketed on (1 being the most important and 4 being the least important).
1
2
3
4
Rightmove
85%
9%
2%
4%
Zoopla
11%
68%
15%
6%
PrimeLocation
2%
14%
63%
21%
On The Market
5%
9%
20%
66%
Property Academy 2015
Would you pay your estate agent an extra ÂŁ100 for your property to be advertised in the local paper?Â
14%
86% Yes No
Property Academy 2015
How important was it to have a floor plan when selling your home?
49%
Essential
Very useful
31%
14%
Nice to have
6%
Not important 0
10
20
30
40
50 Property Academy 2015
Are you buying/have you bought another property?
34% 66% Yes No
Property Academy 2015
Which price bracket does the property you are looking for/have found fall into? Up to £125,000
9%
£125,001 - £250,000
38%
£250,001 - £400,000
31%
£400,001 - £500,000
10%
£500,001 - £600,000
5%
£600,001 - £800,000
5%
£800,001 - £1,000,000
1%
Over £1m - £2m
1%
£2m + 0% 0
10
20
30
40 Property Academy 2015
How long did you look at properties for sale before you first contacted an estate agent to view a property? Less than 24 hours
19%
1-3 days
21%
A week
17%
A month
18%
3 months
11%
6 months
6%
12 months
5%
24 months
1%
Over 2 years
2% 0
5
10
15
20
25
30
Property Academy 2015
Did you visit individual estate agents' websites to view properties for sale?
43% 57% Yes No
Property Academy 2015
A number of estate agents and house builders now produce property videos - did you watch any? None
65%
A few
30%
Several
4%
Lots
1%
0
10
20
30
40
50
60
70 Property Academy 2015
How important was a floor plan when searching for your new home?
Essential
59%
Very useful
27%
Nice to have
9%
Not important
5%
0
10
20
30
40
50
60 Property Academy 2015
Are you or would you consider buying a brand new home?
I only want to buy a new home
5%
I would prefer a new home but I am looking at preowned homes too
17%
I prefer preowned properties but would consider a new home
46%
I wouldn't consider a new home
32%
0
10
20
30
40
50 Property Academy 2015
If you were to buy a brand new home would it matter who the builder was?
43% 57% Yes No
Property Academy 2015
Are you a landlord/do you own another property as an investment? No
81%
Yes, 1 other property
12%
Yes, 2 other properties
3%
Yes, 3 other properties
1%
Yes, 4 other properties
1%
Yes, 5 or more other properties
2% 0
10
20
30
40
50
60
70
80
90
Property Academy 2015
Which of the following services have you considered/would you consider using by recommendation from your estate agent? (Tick all that apply) Surveyor
61%
Conveyancer/solicitor
70%
Mortgage broker
30%
Removal firm
29%
Interior design firm
5%
Builder
16% 0
10
20
30
40
50
60
70 Property Academy 2015
If you have taken out a mortgage this year, how did you choose your mortgage provider?
Current/previous mortgage provider
37%
Via a mortgage broker that my estate agent recommended
27%
I carried out my own research and found my own provider
36%
0
10
20
30
40
Property Academy 2015
Did you take financial advice for obtaining a mortgage:
Prior to finding the property I am buying/have bought
26%
Once I found the property I am buying/have bought
16%
I did not need financial advice or a mortgage
58%
0
10
20
30
40
50
60
Property Academy 2015
How did you choose your conveyancer/solicitor?
Estate agent recommended
51%
Friend recommended
13%
Previous customer
28%
Searched online
8%
0
10
20
30
40
50
60 Property Academy 2015
Please put these descriptors in order of importance to you when selecting a conveyancer/solicitor
Really Important
Quite Important
Not That Important
Really Not Important
Good communicator/ rapport
53%
25%
13%
9%
Proactive
33%
33%
23%
11%
Problem solving
15%
27%
38%
20%
Price
17%
19%
18%
46%
Property Academy 2015
How would you rate the service that you received from your conveyancer/solicitor? Excellent
Good
Satisfactory
Poor
Very Poor
Communication & ability to speak in a simple way
44%
31%
17%
5%
3%
Speed and proactivity
33%
31%
22%
9%
5%
Problem solving
30%
31%
27%
7%
5%
Value for money
29%
32%
29%
6%
4%
Doing what they said they would do
35%
33%
21%
6%
5%
Property Academy 2015
Did you choose the conveyancer/solicitor who quoted the cheapest fee?
11%
Yes
89%
No
Property Academy 2015
How often should your conveyancer/solicitor keep in touch during the conveyancing process? Several times a day
1% 5%
Once a day
29%
2-3 times a week Once a week
36%
Once every 2 weeks
7%
Only when there is something to report even if this is weeks since the last contact
22% 0
10
20
30
40
Property Academy 2015
What was your preference for receiving updates from your conveyancer/solicitor?
Telephone
39%
Email/online
60%
Text
1%
0
10
20
30
40
50
60 Property Academy 2015
Which 3 words best describe your conveyancer/solicitor?
Property Academy 2015
On a scale of 0-10 how likely are you to recommend your conveyancer/solicitor to a friend or colleague? (0 not likely, 10 very likely) 0
9%
1
2%
2
2%
3
3%
4
2%
5
9%
6
5%
7
8%
8
16%
9
10%
10
34% 0
5
10
15
20
25
30
35
40 Property Academy 2015
The Property Academy analyses the data from our surveys in a lot more detail and the findings and what this means are presented within our seminars and training. Please contact us on 01372 370847 for more information or visit propertyacademy.co.uk for a full list of our upcoming events and training that may be of interest to you.
Property Academy 2015
HOME MOVING
TRENDS SURVEY
2015
propertyacademy.co.uk