2015 Home Moving Trends Survey

Page 1

HOME MOVING

TRENDS SURVEY

2015

5420 Responses


5420 people selling their home or investment property in 2015 took part in the Property Academy’s Home Moving Trends Survey. The responses are from all parts of Great Britain, different property type’s and price ranges however the number of respondents with properties over £1 million is quite small.

Property Academy 2015


Are you:

43% 57% Female Male

Property Academy 2015


How old are you? 20 or younger 0% 21 - 29

6%

30 - 39

20%

40 - 49

19%

50 -59

25%

60 - 69

21%

70+

9% 0

5

10

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25

30 Property Academy 2015


When did you put your property up for sale?

In the last 3 months

29%

Between 3 and 6 months ago

24%

Between 6 months and a year ago

28%

Over a year ago

19%

0

5

10

15

20

25

30 Property Academy 2015


Did you put your property on the market for sale...

20%

When I found a property to buy

80%

Before I found a property to buy

Property Academy 2015


In which region of the UK is the property located? Greater London

9%

South East

26%

South West

11%

East of England

15%

West Midlands

6%

East Midlands

6%

Yorkshire & Humberside

17%

North East

2%

North West

5%

Wales

2%

Scotland

1% 0

5

10

15

20

25

30 Property Academy 2015


Which price bracket does the property you are selling/sold fall into? Up to £125,000

16%

£125,001 - £250,000

38%

£250,001 - £400,000

27%

£400,001 - £500,000

8%

£500,001 - £600,000

4%

£600,001 - £800,000

4%

£800,001 - £1,000,000

2%

Over £1m - £2m

1%

£2m + 0% 0

10

20

30

40 Property Academy 2015


Have you posted the property you are selling on your social media platforms e.g. Facebook?

6%

Yes

94%

No

Property Academy 2015


What is the primary reason for selling your property? Downsizing 7% Retirement/ill health 4% Divorce/separation 6% Bereavement 9% Upsizing 9% Wanted a bigger home 4% Growing family 1% Schools 3% Inheritance Relocation by personal choice 4% Wanted a nicer home 2% I have no choice but to sell 2% Financial pressures 6% Investment 3% Job relocation Crime rate 0% 0

5

10

17%

23%

15

20

25

30 Property Academy 2015


Did you buy your property from the estate agent who is now selling it?

19%

81% Yes No

Property Academy 2015


How many estate agents did you ask to give you an appraisal/valuation?

1

28%

2

29%

3

34%

4

7%

5+

2% 0

10

20

30

40 Property Academy 2015


Did you visit estate agents' websites before inviting them to give a valuation?

45%

55%

Yes No

Property Academy 2015


Did you consider selling your property through an online agent only (one without a high street office)?

22%

78% Yes No

Property Academy 2015


Did you read the literature left by the agents you invited to value your property?

12%

Yes

88%

No

Property Academy 2015


Did you choose the agent who offered the lowest fee?

18%

82% Yes No

Property Academy 2015


Did you read reviews on your selling agent?

39% 61% Yes No

Property Academy 2015


Did you visit the office of your selling agent?

Yes, prior to selling

32%

Yes, during the selling process

38%

No I did not visit the agent's office

30%

0

10

20

30

40

Property Academy 2015


Did another estate agent offer a lower fee?

40% 60% Yes No

Property Academy 2015


Have you changed from one estate agent to another?

20%

80% Yes No

Property Academy 2015


How would you rate the service that you've received from your agent? Excellent

Good

Satisfactory

Poor

Very Poor

Communication

42%

29%

15%

8%

6%

Quality of photos, floorplan, description

44%

36%

15%

3%

2%

Marketing of your property online

40%

37%

17%

4%

2%

Conducting viewings

40%

31%

18%

7%

4%

Negotiating with buyers

38%

30%

21%

7%

4%

Progressing the sale

35%

28%

20%

10%

7%

Problem solving (if applicable)

35%

27%

22%

8%

8%

Politeness and manners

57%

27%

12%

2%

2%

OVERALL

41%

32%

15%

7%

5%

Property Academy 2015


On a scale of 0-10 how likely are you to recommend your estate agent to a friend or colleague? (0 not likely, 10 very likely) 0

10%

1

2%

2

2%

3

2%

4

2%

5

6%

6

4%

7

8%

8

14%

9

11%

10

39% 0

5

10

15

20

25

30

35

40 Property Academy 2015


Please rank in order the websites you expect your property to be marketed on (1 being the most important and 4 being the least important).

1

2

3

4

Rightmove

85%

9%

2%

4%

Zoopla

11%

68%

15%

6%

PrimeLocation

2%

14%

63%

21%

On The Market

5%

9%

20%

66%

Property Academy 2015


Would you pay your estate agent an extra ÂŁ100 for your property to be advertised in the local paper?Â

14%

86% Yes No

Property Academy 2015


How important was it to have a floor plan when selling your home?

49%

Essential

Very useful

31%

14%

Nice to have

6%

Not important 0

10

20

30

40

50 Property Academy 2015


Are you buying/have you bought another property?

34% 66% Yes No

Property Academy 2015


Which price bracket does the property you are looking for/have found fall into? Up to £125,000

9%

£125,001 - £250,000

38%

£250,001 - £400,000

31%

£400,001 - £500,000

10%

£500,001 - £600,000

5%

£600,001 - £800,000

5%

£800,001 - £1,000,000

1%

Over £1m - £2m

1%

£2m + 0% 0

10

20

30

40 Property Academy 2015


How long did you look at properties for sale before you first contacted an estate agent to view a property? Less than 24 hours

19%

1-3 days

21%

A week

17%

A month

18%

3 months

11%

6 months

6%

12 months

5%

24 months

1%

Over 2 years

2% 0

5

10

15

20

25

30

Property Academy 2015


Did you visit individual estate agents' websites to view properties for sale?

43% 57% Yes No

Property Academy 2015


A number of estate agents and house builders now produce property videos - did you watch any? None

65%

A few

30%

Several

4%

Lots

1%

0

10

20

30

40

50

60

70 Property Academy 2015


How important was a floor plan when searching for your new home?

Essential

59%

Very useful

27%

Nice to have

9%

Not important

5%

0

10

20

30

40

50

60 Property Academy 2015


Are you or would you consider buying a brand new home?

I only want to buy a new home

5%

I would prefer a new home but I am looking at preowned homes too

17%

I prefer preowned properties but would consider a new home

46%

I wouldn't consider a new home

32%

0

10

20

30

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50 Property Academy 2015


If you were to buy a brand new home would it matter who the builder was?

43% 57% Yes No

Property Academy 2015


Are you a landlord/do you own another property as an investment? No

81%

Yes, 1 other property

12%

Yes, 2 other properties

3%

Yes, 3 other properties

1%

Yes, 4 other properties

1%

Yes, 5 or more other properties

2% 0

10

20

30

40

50

60

70

80

90

Property Academy 2015


Which of the following services have you considered/would you consider using by recommendation from your estate agent? (Tick all that apply) Surveyor

61%

Conveyancer/solicitor

70%

Mortgage broker

30%

Removal firm

29%

Interior design firm

5%

Builder

16% 0

10

20

30

40

50

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70 Property Academy 2015


If you have taken out a mortgage this year, how did you choose your mortgage provider?

Current/previous mortgage provider

37%

Via a mortgage broker that my estate agent recommended

27%

I carried out my own research and found my own provider

36%

0

10

20

30

40

Property Academy 2015


Did you take financial advice for obtaining a mortgage:

Prior to finding the property I am buying/have bought

26%

Once I found the property I am buying/have bought

16%

I did not need financial advice or a mortgage

58%

0

10

20

30

40

50

60

Property Academy 2015


How did you choose your conveyancer/solicitor?

Estate agent recommended

51%

Friend recommended

13%

Previous customer

28%

Searched online

8%

0

10

20

30

40

50

60 Property Academy 2015


Please put these descriptors in order of importance to you when selecting a conveyancer/solicitor

Really Important

Quite Important

Not That Important

Really Not Important

Good communicator/ rapport

53%

25%

13%

9%

Proactive

33%

33%

23%

11%

Problem solving

15%

27%

38%

20%

Price

17%

19%

18%

46%

Property Academy 2015


How would you rate the service that you received from your conveyancer/solicitor? Excellent

Good

Satisfactory

Poor

Very Poor

Communication & ability to speak in a simple way

44%

31%

17%

5%

3%

Speed and proactivity

33%

31%

22%

9%

5%

Problem solving

30%

31%

27%

7%

5%

Value for money

29%

32%

29%

6%

4%

Doing what they said they would do

35%

33%

21%

6%

5%

Property Academy 2015


Did you choose the conveyancer/solicitor who quoted the cheapest fee?

11%

Yes

89%

No

Property Academy 2015


How often should your conveyancer/solicitor keep in touch during the conveyancing process? Several times a day

1% 5%

Once a day

29%

2-3 times a week Once a week

36%

Once every 2 weeks

7%

Only when there is something to report even if this is weeks since the last contact

22% 0

10

20

30

40

Property Academy 2015


What was your preference for receiving updates from your conveyancer/solicitor?

Telephone

39%

Email/online

60%

Text

1%

0

10

20

30

40

50

60 Property Academy 2015


Which 3 words best describe your conveyancer/solicitor?

Property Academy 2015


On a scale of 0-10 how likely are you to recommend your conveyancer/solicitor to a friend or colleague? (0 not likely, 10 very likely) 0

9%

1

2%

2

2%

3

3%

4

2%

5

9%

6

5%

7

8%

8

16%

9

10%

10

34% 0

5

10

15

20

25

30

35

40 Property Academy 2015


The Property Academy analyses the data from our surveys in a lot more detail and the findings and what this means are presented within our seminars and training. Please contact us on 01372 370847 for more information or visit propertyacademy.co.uk for a full list of our upcoming events and training that may be of interest to you.

Property Academy 2015


HOME MOVING

TRENDS SURVEY

2015

propertyacademy.co.uk


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