TEST BANK for E-Commerce: Business, Technology and Society, Global Edition 16th Edition by

Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.

5) Which of the following statements about Millennials is not true?

A) Millennials are more likely to have read a book in the past 12 months than older adults.

B) Millennials overwhelmingly prefer e-books to printed books.

C) Almost two-thirds of Millennials view digital videos daily.

D) Millennials are much more to use streaming services such as Netflix, Hulu, and Amazon than older adults.

Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.

6) In 2020, time spent with digital media in the United States accounted for ___ of total media time spent.

A) 23% B) 33% C) 55% D) 75% Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.

7) Which of the following types of online content is consumed by the highest percentage of U.S. Internet users?

A) digital audio B) video C) digital games D) e-books Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.

8) All of the following are examples of technology convergence except: A) the iPad. 2 Copyright © 2022 Pearson Education, Inc.