B i l l N i c h o l s – B i b l i o g r a p h y … … … … … … … … … … … … P a g e | 320 Lehmann, D.R., O’Brien, T.V., Farley, J., and Howard, J. (1974). Some empirical contributions to buyer behavior theory. The Journal of Consumer Research, Vol.1 (December), pp.43-55.
Lehtinen, J.R. and Lehtinen, O. (1982). Service quality: a study of quality dimensions. Unpublished working paper, Helsinki, Service Management Institute.
Leventhal, G.S. (1977). What should be done with equity theory: new approaches to the study of fairness in social relationships. In Gergen, K.J. (ed). Social Exchange Theory, New York, NY.
Levesque, T., and McDougall, G.H.G. (1996). Determinants of customer satisfaction in retail banking. International Journal of Bank Marketing, Vol. 14, pp. 12-20.
Levinger, G. (1997. Prologue. In Sternberg, R., and Hojjat, M. (eds). Satisfaction in close relationships, New York, NY, Guilford.
Levitt, T. (1972). Product-line approach to services. Harvard Business Review, Vol. 50, (5), pp. 42-52.
Levitt, T. (1981). Marketing intangible products and product intangibles. Harvard Business Review, Vol.59, (3), pp. 95-102.
Lewis, B.R, Orledge, J., and Mitchell, V-W. (1994). Service quality: students’ assessments of banks and building societies. The International Journal of Bank Marketing, Vol. 12, (4), pp. 3-13.
Lewis, B.R., and Soureli, M (2006). The antecedents of consumer loyalty in retail banking. Journal of Consumer Behaviour, Vol. 5, (1), pp. 15-31.
Lewis, J.D., and Weigert, A.J. (1981). The structures and meanings of social time. Social Forces, Vol. 60, December, pp. 432-462.
© Bill Nichols 2009