SOCIAL MEDIA MARKE TING A paradigm shift in marketing
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ABOUT SMM
SMM PLATFORMS
STRATEGIES
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Best Social Media Platforms for Marketing
METRICS
TABLE OF CONTENTS
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ABOUT 01 SMM Social Media Marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
S PLATF 0
More than three billion people are active on the internet now on various platforms
AUDIENCE DEMOGRAPHICS Share of Population using Facebook North America
62.1
Latic America/Caribbean
52.2
Oceania/Australia
51.8
Europe
39.5
Middle East
30.8
Worldwide
22.9
Asia
13.8
Africa 0
12.4 10
20
30
40
50
60
70
TOP SOCIAL NETWORKING SITES
70%
90%
40%
In som tha arg We the like the just
STRATEGI 03 ES
STRATEGY STEP 3 Establish your most important metrics
STEP 5 Create and curate enaging social content
STEP 7 Assess what’s working, what isn’t and how you can improve
STEP 1 Set Goals that address your biggest challenges.
STEP 2 Research your audience
STEP 4 Dig into what your competitors are doing
STEP 6 Make timeliness your top priority
BEST S
MARK 0 PLATF
Different social me sites require different a develop a unique strate
FA Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!
TW Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
YO YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!
CONTENT SHARING PLAN
ON PUBLISH SAME DAY AS POST DAY AFTER POST WEEK AFTER POST MONTH AFTER POST CUSTOM DATE
05 METRICS Assess what’s working, what isn’t and how you can improve
METRICS WEB SITE This involves tracking the volumeREPORTS of visits, leads, and customers to a website from the individual social channel. Google Analytics is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities.
CUSTROMER RESPONSE Several customers are turning towardsRATES social
media to express their appreciation or frustration with brands, product or services. Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are. In recent studies, 72% of people surveyed expressed that they expected a response to their complaints on Twitter
RETURN ON DATA The end goal of anyINVESTMENT marketing effort is to generate sales. Although social media is a useful marketing tool, it is often difficult to quantify to what extent it is contributing to profit. ROI can be measured by comparing marketing analytic value to contact database or CRM and connect marketing efforts directly to sales activity.
REACH AND Popular social media such as VIRALITY Facebook, Twitter, LinkedIn, and other social networks can provide marketers with a hard number of how large their audience is nevertheless a large audience may not always translate into a large sales volumes. Therefore, an effective SMM cannot be measured by a large audience but rather by vigorous audience activity such as social shares, re-tweets etc.
THANKS Does anyone have any questions? Ask at abhishekroydme@gmail.com Viratel.in