AUD Review issue #5 by Abhilash Thekkottil

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Fall/Winter 2013

A PUBLICATION BY THE AMERICAN UNIVERSITY IN DUBAI

NEW HORIZONS

HOW AUD IS EMBRACING TECHNOLOGY IN EDUCATION

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The American University in Dubai Has A Story To Tell. . . Getting to know a university isn't just a matter of browsing the Internet or even chatting with the person next door. Ask AUD's admissions coordinators about AUD's programs and the kinds of career opportunities that have awaited ﬁfteen graduations' worth of AUD alumni. They will help you compare what AUD has to offer with your own interests and aspirations. So, check out AUD. Listen to our story and decide whether there’s a place in it for you.

The United Arab Emirates Ministry of Higher Education and Scientiﬁc Research has licensed the university and accredited all of its programs. The American University in Dubai is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award Bachelor’s and Master’s degrees.

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FROM THE PRESIDENT’S DESK

ince its inception, AUD Review has sought to chronicle educational endeavors at our university. As is only natural for a university president, my Forward has typically highlighted the close relationship between a given issue’s content and the fulfillment of AUD’s mission. This issue’s Forward will be no different. Notable aspects of an AUD education stand out from this issue’s table of contents. Here are just a few highlights: • The primacy of those functions exercised by the university’s faculty and faculty influence that extends well beyond classroom teaching. As you read the Review, count the number of initiatives that have been spearheaded by faculty; • Community outreach and the instructional experience without borders. Stories on CEPPS and DNRD, the Europe Study Tour and the Harvard Project for Asian and International Relations (HPAIR) illustrate AUD’s contribution to society and the internationalization of its educational offerings. Also of note are the visit to our campus of several international personalities as well as AUD’s beyond-the-walls undertakings in places such as Oxford; • Technology as a pedagogical facilitator. Don’t miss the interview with Brad Moody, Associate Professor of Digital Media. Moody also teaches in AUD’s Master of Education (M.Ed.) program. An exciting development is the use of TelePresence by the Mohammed Bin Rashid School for Communication; and, • Extracurricular development as a strategy for student success. Rachel Baldwin, who two years ago came to AUD from Princeton, opens one’s eyes to AUD’s targeting of the ‘whole person’ for a 360º formation. Each of our readers will have his or her favorite story or feature to add to the list of those I’ve highlighted. I can already hear people saying that I forgot the alumni. Not at all. In fact, I’m only too pleased to emphasize my oft-repeated belief that AUD’s alumni are the yardstick for measuring the university’s accomplishments and the worth of its educational undertakings. Happy reading. . .

Lance E. de Masi President

CONTENTS 1 From the Presidentâ&#x20AC;&#x2122;s Desk 3 From the Executive Vice Presidentâ&#x20AC;&#x2122;s Desk

4 Pages of Wisdom

His Highness Sheikh Mohammed's latest book launch inspires students and staff at AUD

6 Student Achievements 10 Faculty Achievements 14 MBRSC News 16 Keeping it Reel

Why content is so important in a film industry obsessed with technology

18 Losing Interest

Discussing the rise of Islamic finance in a secularist context

20 At Your Service

Meet the team behind the eight divisions of Student Services

24 Engineering Excellence

AUD Professors are pushing the boundaries in research

38 Interview

The challenges of teaching in the everchanging world of Digital Media

26 Digital Dreams

Justin G. Cooper, member of the AUD governing board, on wisdom and the White House

40 Alumni Relations

28 Real Life Learning

42 Alumni Profile

Business training gives students a practical approach to their studies

30 University Relations

Designer Orchid Ganji brings haute couture to the younger generation

44 Proud AUD Faculty 34 Speakers & Conferences & Staff

Project Manager Reina S. Dib, Marketing Commmunications Department

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FROM THE EXECUTIVE VICE PRESIDENT’S DESK

inning the bid to host Expo2020 was definitely the highlight of the past few months. Never has a nation and its citizens been prouder, never have people from all corners of the world been more inspired to dream big, and never has a city been truer to its commitments to excellence. It could only have happened in Dubai. There was no doubt about that. And one person is behind this achievement. H.H. Sheikh Mohammed Bin Rashid Al Maktoum, a true leader, a man with undeniable determination, conviction, and intuition. His ambitions are huge and the world follows, because nothing is impossible, and as he puts it so well, “the future is for those who dare to dream and find the courage to pursue their dreams.” Dubai is the future. With its modern infrastructure, with its pursuit of excellence in safety, healthcare, and above all education, the city has become the number one destination for many. There is no doubt that the wisdom of H.H. Sheikh Mohammad Bin Rashid Al Maktoum is the primary motivator for everything happening in Dubai, and he has become today an inspiration and beacon of hope for the Arab world and particularly its youth. With 106 nationalities on campus today, AUD is proud to raise the UAE flag and be part of the Dubai dream, and keep following in H.H. Sheikh Mohammed’s step towards excellence. AUD dares to dream. All the best,

Elias N. Bou Saab Executive Vice President

FLASH OF THOUGHT

WISDOM

PAGES OF

HH Sheikh Mohammed’s latest book launch inspires students and staff at AUD

n November 25, AUD’s main auditorium was packed with more than 900 students, staff and special guests for the exclusive launch of the English language edition of Flashes of Thought – an inspired work by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai. The event featured a panel discussion, with prominent UAE public figures, on Sheikh Mohammed’s latest publication – a diverse collection of personal reflections inspired by an audience dialogue session at the Government Summit in February 2013.

In the book, Sheikh Mohammed explores the ideas, principles and experiences that have defined his role in the development of Dubai and the UAE, as well as his personal journey as an Arab statesman on the world stage. Speakers at the book launch shared their personal stories about working with His Highness during some of the most defining moments in Dubai’s growth story. Her Excellency Sheikha Lubna Al Qasimi, UAE Minister of Development and International Cooperation, spoke about Sheikh Mohammed’s unique leadership philosophy. She said: “In my personal journey, I believe I was destined to be in the path of His Highness Sheikh Mohammed.

The future is for those who dare to dream and find the courage to pursue their dreams.”

“I believe strongly in his philosophy that we are all agents of change. The best way to lead change is to be an example: you have to drive it through who you are. “There are many examples of leaders, but there are very few who transform a whole society. Mohammed bin Rashid’s biggest drive is to create more leaders. “As for me, I am a student of leadership at the University of His Highness Sheikh Mohammed.” Commenting on Flashes of Thought, Sheikha Lubna remarked that it is a motivational read with universal appeal. She continued: “This a most inspiring book for people to read on a daily basis. This book is a journey for all of us. The change starts within us – as long as we look at the wisdom and philosophy in this book and try to change our lives by learning from these lessons.” Ali Jaber, MBC Group TV Director and Dean of the Mohammed Bin Rashid School for Communication (MBRSC) of AUD, discussed Sheikh Mohammed’s impact on the region and the sense of positivity he has brought to the UAE. “The Arab world for the last 200 years has been plagued by all the mayhem and calamities of the world,” said Jaber. “People of my generation had grown up to believe that this is our fate, without a single light at the end of the tunnel. If it wasn’t for Mohammed bin Rashid and Dubai, we would have been doomed to this false feeling.

“With everybody that he sees, with the eye contact that he strikes, he spreads his positive thinking. He brings back this long-lost optimism that, yes, in the Arab world, we have the best people, we have great thinkers, and so we can look forward. Yes – the future is for us and with us.” Ian Fairservice, Managing Partner at Motivate Publishing, described Sheikh Mohammed’s ability to take risks and noted how great leadership runs through the ruler’s blood.

Fairservice remarked: “Sometimes people think risk-taking is something that is done without a lot of thought. My experience watching His Highness over the years is that although risks may look as if they may be taken lightly, they certainly are not. There is a huge amount of calculation that goes into this. “What we have learned from watching Sheikh Mohammed’s leadership is that risk-taking is very much in the DNA of great leaders and great visionaries.” n

Speakers at the event shared personal stories about working with HH Sheikh Mohammed

STUDENT NEWS

TALENTED STUDENTS WIN INTERNSHIP WITH UNILEVER FIVE AUD students – Nada Sisalem, Krisha Mehta, Mariam El Geweli, Rola Daher, and Simran Bhatia – have been selected as runner-ups in Unilever’s Country Talent Championship competition, earning them a paid internship with the FMCG giant. As part of the challenge, students from universities across the UAE designed a strategy to double the business of three Unilever brands. The jury was so impressed with the AUD team’s work and presentation that they created a runner-up title specifically for them and offered them the chance to intern at Unilever’s offices. Leadership Development Gulf Lead at Unilever, Yelda Arslan, commented: “We had very strong AUD students at the final stage, with strong marketing understanding and business motivation, creativity and very good presentation skills. We are confident they will have a successful internship.” n

AUD STUDENTS BUILD THE UAE’S FIRST ELECTRIC CAR

UD engineering students descended upon Yas Marina South Circuit in Abu Dhabi to test drive the eco-friendly car they designed and built as part of the Shell Ecomarathon competition. Since AUD signed up for the competition two years ago, engineering students from all majors spent their first year carrying out research before building the vehicle. Guided by Dr. Kwon Joong Son, Assistant Professor of Mechanical Engineering at AUD, the team decided to build an electric car, becoming the first UAE team to build such a vehicle – and the first to have female members aboard.

Omar Labban, Mechanical Engineering senior at AUD, and team leader, said: “We designed and built the car out of passion. We were moved by making a working machine and not for the grades.” The remaining AUD team members comprise Amna Bani Hashem, Alaa Murad, Mohammad Fikre Haj Hussein, Haytham Abu Zaitoun, Omar Hegazi, Mustafa Alloh, Tarek Halabi and Wael Bou Ajram. The Shell Eco-marathon challenges student teams from around the world to design, build and test ultra-energy efficient vehicles; the winners are the teams that go the furthest using the least amount of energy. n

RAISING THE FLAG TO CELEBRATE UAE FLAG DAY Students at AUD expressed their pride by hoisting the UAE flag in response to the national campaign to mark Flag Day. The event was organized by members of AUDâ&#x20AC;&#x2122;s Khaleeji Club, who gathered and sang the national anthem amid cheers and applauses. The crowd then raised the UAE flag from the Student Center Building on campus. n

STUDENT NEWS

AUD PARTICIPATES IN IAA APPRENTICE CONFERENCE

Students shine in Sheikha Manal art competition

tudents from AUD’s Department of Visual Communication have won top places at the prestigious Sheikha Manal Young Artist Award 2013. Mohammad Shabanpoor’s work, ‘The X’, took first place in the photography, while Gabriella Gomes won third place in multimedia for her video ‘A Metaphor of the Mind’. “These achievements of our students speak not only of their own talent, but also of the excellence of our teaching in the Department of Visual Communication at AUD,” said Dr. Woodman Taylor, Associate Professor of Art History at AUD. In addition, two Visual Communication students,

Gilda Jabbari and Rashid Khalid Abdullah Bin Haider, were shortlisted in the photography category. The Sheikha Manal Young Artist Award is an annual visual art competition which aims to encourage, recognize and promote emerging artists from the UAE.n

UD has taken part in the International Advertising Association’s (IAA) Apprentice conference, the first of its kind in the region. Entitled ‘What’s coming next?’, the two-day event took place in the Emirates Aviation College and featured over 17 guest speakers, including AUD’s Raj Kapoor, Associate Dean of Operations and Administration of the School of Business Administration. Attracting participants from the UAE and overseas, the event offered students the chance to get up close and personal with

some of the most influential figures in the industry. The conference focused on the advertising industry’s evolution towards digital platforms and how it has changed the requirements for graduates, self-branding and standing out during a job search or an internship. n

The conference focused on the advertising industry’s evolution towards digital platforms and how it has changed requirements.”

KNIGHTS SECURE ANOTHER VICTORY

he AUD Knights men’s basketball team won the D-LEAGUE Tournament (Dubai Amateur Basketball Association) after playing nine games in 22 days. The team won four games out of six in the group stage, qualifying them for the quarter final which they won against Old School, then the semi-final where they triumphed over Dubai Legion. “The D-LEAGUE is the best league in Dubai, as it has tough teams. It doesn’t only have university students; the teams gather all the best players in Dubai. So winning was a great success for us,” commented Amer, the team’s captain. n

FACULTY NEWS

LEADING EDUCATORS ATTEND ADOBE SUMMIT

rad Moody, Associate Professor of Digital Media, was among the leading global educators attending the Adobe Education Summit 2013 in Barcelona, Spain. The AUD professor was the only Dubai representative invited to the conference to discuss digital learning. He discussed ‘Digital Publishing in the Classroom’, putting AUD’s specialist education on the world map. Moody said: “I spoke about the students and the different projects as a whole experience: learned best practice, the challenges of going from print to digital multi-touch interactive publications and the importance of

designing for the mobile space and user interface.” Digital media is revolutionizing not only the creative industries, but also education. The Adobe Education Summit 2013 explored how digital media is transforming education, and the implication that this is having. During the two-day conference, leading educators presented how they implement digital media in film, video and design schools, while Adobe explained their role in education and how their products and technology tie into teaching goals. “Since Fall 2011, we have been incorporating Adobe Digital

Publishing Suite (DPS) into our ‘Intro to Interactive’ class,” said Moody. “Students form an agency in the second half of the semester, with the end result being a completed multi-touch magazine created with DPS. “Upon completion of the semester, our students are prepared to conceive and produce for digital multi-touch publications. We have done this for four semesters, with great success.” Moody added: “It was an honor to be recognized and speak at the Adobe Education Summit 2013 along with other leading educators on how we can implement digital media into our classrooms.” n

Dr. Sandra Alexander, AUD’s Assistant Professor of Humanities

PROFESSOR TAKES PART IN OXFORD UNIVERSITY RESEARCH PROGRAM

UD’s Assistant Professor of Humanities, Dr. Sandra Alexander, was named Visiting Fellow at Oxford University last year. Dr. Alexander took part in Oxford University’s annual summer research program at Harris Manchester College. There, her main topic of research was the varying attitudes toward animals within multi-faith communities.

Upon her return, Dr. Alexander said: “My time at Harris Manchester in the University of Oxford will be memorable for so many reasons. “Beyond the obvious pleasure of returning to my alma mater, Oxford University, having access to the Bodleian and other university libraries was crucial to my current research. “I had a tremendously productive and inspiring time in the libraries. But beyond spending time engaged in research, getting acquainted with the other scholars, and participating in the institute was very rewarding.” Dr. Alexander, now a Fellow of the Oxford Centre for Animal Ethics, was the first AUD professor to take part in this summer research opportunity. She stayed on the college campus throughout the summer along with other Visiting Fellows. During the fellowship, all of Oxford University’s research facilities were made available, including the Bodleian Library, one of only a few ‘copyright libraries’ in the world. Dr. Alexander said: “Despite the diversity of our research topics, we all found that living and dining together for the week revealed common interests and sparked off new ideas. “Yet, perhaps most memorable of all those whom I met while living at the College, was the Principal, Rev. Dr. Ralph Waller, and the staff of Harris Manchester. “Given the opportunity, I wouldn’t hesitate to return year after year to work alongside them again.” n

THAILAND TRIP HELPS MAINTAIN ETHICS IN THE MEDIA

BRSC’s Associate Professor of Communication and Information Studies, Bradley Freeman, recently travelled to Thailand to attend a conference on media ethics. Mr. Takorn Tanasith, the Secretary-General of Thailand’s National Broadcasting and Telecommunication Commission (NBTC), invited Freeman to speak at the ASEAN Media Ethics and Self-regulation Conference in Bangkok. The special meeting was aimed at sharing knowledge and experiences among broadcast media academics and professionals in Asia. Professor Freeman said: “It was an honor to be selected by the Commission to participate in this conference. I enjoyed sharing my global experiences, as well as my special insights into the situations in Asia relating to the broadcast media.” In a formal invitation letter, Mr. Takorn Tanasith acknowledged Professor Freeman’s “long and knowledgeable experiences in broadcasting media”.

The topic of the Freeman’s talk was ‘Encouragement of groupings, setting up of ethics and self-regulation of broadcasting media.’ The conference, held in October 2013, attracted esteemed participants from all over Southeast Asia. n

FACULTY PROMOTIONS

VISUALIZING SUCCESS

ssociate Professor of Art History, Dr. Woodman Taylor, has taken up the position of Chair of Visual Communication. Dr. Taylor studies visual cultures of the Islamic world and South Asia and has taught at both the University of Chicago and University of Illinois. He has been published on a wide variety of topics, from the ritual status of Buddha images to the poetics of Bollywood cinema. As a curator, Dr. Taylor has extensive experience organizing exhibitions and training museum professionals, initially at Harvard’s Fogg Art Museum and subsequently at Boston’s Museum of Fine Arts. n

BUILDING THE FUTURE

UD has appointed Dr. Georges Kachaamy, Associate Professor of Architecture, as Chair of the Department of Architecture at the School of Architecture, Art and Design (SAAD). Dr. Nabyl Chenaf, Dean of the SAAD, said: “Since joining AUD in January 2010, Dr. Kachaamy has marked the Department of Architecture by systematically exceeding expectations, in teaching, contributing to the growth, quality and exposure of AUD and its graduates. He has been the driving force behind a number of achievements.” Dr. Georges Kachaamy is a registered architect, a member of the Order of Engineers and Architects in Beirut, the Director of Continuing Education of the American Institute of Architects Middle East Chapter, and an Associate Member of the American Institute of Architects. Commenting on his promotion, Dr. Kachaamy said: “Our role as the Department of Architecture is to create generations of wellrounded Dubai architects that can impact and be impacted by the evolution of the city, the country, the region and the world.” n

MAHMOUD ALBURAI

FIABCI Lead Delegate to the UN for West Africa; Managing Director, Dubai Real Estate Institute | AUD – Bachelor of Science in Electrical Engineering, 2006; M.B.A. (International Finance), 2010

DRIVING FORWARD

R. Assad Farah, Assistant Professor of Management, will fill the new role of Director of Accreditation at the School of Business Administration (SBA). The position has been created to achieve AACSB accreditation for the SBA. Dr. Farah’s role will encompass developing an action plan for all upcoming phases of each accreditation project. He will also assign tasks and target dates in each action plan as well as reviewing and approving all written reports before submission to the AACSB. Dr. Farah will report to the SBA Dean and Provost on the progress of each accreditation project, which will then be reviewed at each senior administration meeting.n

From the constraints of his village in Palestine to the limitless opportunities of Dubai, Mahmoud's story is about the triumph of combining hard work with natural intelligence. When he arrived at AUD, he wasn't able to speak a single word of English. After graduating as Class Valedictorian, he began to climb the ladder within Dubai's public sector, designing training programs delivered to 25,000 real estate professionals. Mahmoud AlBurai has also earned an M.Sc. in real estate development from the National University of Singapore and an M.B.A. from AUD, the alma mater to which he remains committed.

The American University in Dubai offers an educational experience designed to prepare students for personal and professional success. The ultimate measure of our own effectiveness is the success of our graduates. The greater their achievements and contributions, the greater our conﬁdence in the path we have followed since 1995. AUD, where potential is turned into success.

Visit www.aud.edu for more information or email us at admissions@aud.edu | Phone: +971 4 399 9000

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MBRSC NEWS

The Mohammed Bin Rashid School for Communication was established following the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum,Vice- President and Prime Minister of the UAE, and Ruler of Dubai, to attract the brightest students from across the Arab world. Upon their graduation, these students will contribute to the evolution of media institutions in the Middle East.

CALIFORNIA DREAMING WITH VIRTUAL LECTURES MBRSC students have become the first in the Middle East to take a course through the university’s Global Classroom, a hi-tech ‘virtual’ lecture hall utilizing the custom-built Cisco TelePresence 3210 technology. Broadcasting live from Los Angeles, California, the course entitled ‘Introduction to Interactive Entertainment’ is offered by the School of Cinematic Arts at the University of Southern California (USC). Taught via TelePresence by Assistant Professor of the practice at USC,William Huber, the class is being taken by 19 of AUD’s MBRSC students and provides an understanding of the origins of video games and the various genres. Dr. Carol Moufarrej, Associate Dean at MBRSC, commented: “TelePresence is giving our students the opportunity to interact and connect with the students abroad allowing them to share information, news, and experiences spontaneously. “The technology is opening a new dimension of learning and collaborating between students and professors on a global level, something that isn’t possible in the traditional classroom.” n

ANNUAL STUDENT FILM FESTIVAL LAUNCHED

BRSC has launched its first annual film festival, ON: Original Narrative, aimed at students across the world. The event is designed to give the new generation of aspiring filmmakers the chance to write and create innovative films. Comprising categories such as documentary, fiction, webisodes, animation and screenwriting, the festival will also provide a much-needed hub for students to network with peers and established industry professionals. Samr Al Marzooqi, Manager of the Dubai Film Market at the Dubai International Film Festival, commented:

“This year is Dubai International Film Festival’s 10th edition and it is a great year for us. In the last 10 years we managed to gather so much experience and knowledge, and we are honored to share this with AUD’s Original Narrative Student Short Film Festival. “Throughout all that experience, we can support filmmakers to showcase more of their amazing work and connect them to the international world and industry professionals, ideally to get them out of the academic circle to the professional world.” ON: Original Narrative Student Short Film Festival will be held at AUD on February 12 and 13, 2014. n

OSCAR-NOMINATED PALESTINIAN DIRECTOR VISITS AUD

GOOGLE AND TWITTER SUPPORT ARABIC WEB ‘TWEETUP’

or the first time in the UAE, MBRSC – in partnership with Taghreedat – held the annual Arabic ‘Tweetup’ at the AUD auditorium. The event brought together international and regional Arabic content creators with the support of Google and Twitter, as part of the ‘Arabic Web Days’ program. AUD’s faculty and alumni members discussed the theme ‘Cultural Identity Challenges between Arabization and Westernization’. Speakers included Dr. Nadia Wardeh, Coordinator and Assistant Professor of Middle Eastern Studies, who moderated the panel; and Prof. Nadia Eliewat, Associate Professor of Digital Production and Storytelling at MBRSC. The audience also took part in the discussion by asking questions and expressing their thoughts about the subject on the spot and via Twitter. The event included prominent panelists from Google and YouTube, including Peeta Planet’s Al Awadhi brothers, the Kharabeesh team and twofour54’s creative lab. The new episode of the first-ever Arabic stop-motion show ‘Arabizi’ was unveiled exclusively for the Tweetup attendees, while Mohammed Saeed Harb, director of FREEJ, sent an exclusive, behind-the-scenes video. Taghreedat’s annual Tweetup is the largest gathering of Arabic ‘tweeps’ together with international and regional Arabic content experts. n

UD’s Palestinian Cultural Club, in collaboration with MBRSC, welcomed renowned film director Iskandar Kobti as a guest speaker at its annual Palestinian Achievers event. Under the theme ‘Palestinians’ Contribution to the World’s Cinema and Filmmaking’, the seminar introduced some of the greatest Palestinian figures in the culture, science, music and sports fields. Oscar-nominated Kobti attended alongside Ibrahim Bashar, who owns the largest Palestinian movies library in the world, and is also the author of several books about filmmaking. “Through this event, AUD students have shown that they are in direct contact with the community; they invited two star speakers who inspired a crowded audience,” said Sophie Boutros, filmmaker and manager of Student Affairs and Communication at MBRSC. “This kind of interactive event falls within MBRSC’s goals as we believe our students should be exposed to the media industry’s best practices through professionals,” she added. n

WHATSAPP CEO JOINS MEDIA CHAT SESSION AT MBRSC JAN KOUM, co-founder and CEO of WhatsApp, was a guest speaker at MBRSC’s recent interactive Media Chat discussion on how ideas can be translated into multi-million dollar businesses. During the interactive session, Koum revealed how he and colleague Brian Acton came up with the concept of creating a business that connected people around the world through mobile messaging. He explained that innovation, sustainability and consistency were the keys to the success of their cross-platform mobile messaging app. The talk was attended by Dr. Lance de Masi, President of AUD, Elias Bou Saab, Executive Vice President of AUD, Ali Jaber, Dean of MBRSC, Osman Sultan, CEO of du Telecom and member of the MBRSC Advisory Board, Neeraj Arora, Head of Business Development for WhatsApp, as well as students, AUD faculty and staff members. The Media Chat series, held on a regular basis for the past two years at AUD, hosts renowned media specialists, producers, journalists and broadcasters, and is organized by MBRSC. n

DIGITAL PRODUCTION

KEEPING IT REEL

Dr. Meedo Taha, Assistant Professor in Digital Production and Storytelling, explains why content is so important in an industry obsessed with technology

rom the advent of color television to advances in computer animation and resolution, technology has shaped the content and style of filmmaking. To a certain extent, technological advances have also influenced AUD’s program for budding filmmakers, Digital Production and Storytelling. “We need to keep abreast of the game changing technology that comes on the market,” said Assistant Professor Dr. Meedo Taha, who teaches the four-year program in the Mohammed Bin Rashid

School For Communication (MBRSC) of AUD. Lebanese by blood, Dr. Taha studied Film Production and Cinematography at the University of California in Los Angeles (UCLA). He added: “The biggest revolution for student filmmakers in the last 10 years was when still cameras became capable of shooting videos. Professional quality technology was no longer prohibitive in terms of cost, and we leapt on that bandwagon straightaway.” However, Taha says it is easy to

become obsessed with technological advances. “At AUD we temper new technology very carefully. If a manufacturer brings out a new camera with two more megapixels, we won’t rush out and buy it. Students need to have the discipline to work with what is available, as technology will go through incremental changes.” Aside from offering students the technical tools to create films, a crucial component of the program is storytelling. Dr.Taha explained: “If there is no story then you will not

end up with a great end product. You could have beautiful images – eye candy – or an experimental piece that is stimulating, but it might not be a commercially viable product that you can pitch to a TV network or send to a film festival. That’s why digital production and storytelling go hand-in-hand.” He added that reliable storytelling skills are vital once students enter the world of employment. “When you are given a professional deadline, you cannot wait for the muses to come and play their harps by your ear. You have to be able to deliver and for this you need rigorous experience and training to fall back on. Our students are aware of how to put a story together and produce it on demand,” he remarked. With around 60 students, the program generally consists of screenwriting courses in Fall and production classes in Spring. This allows students to write stories and then shoot and edit them over the course of an academic year. The syllabus was put together in consultation with the School of Cinematic Arts at the University of Southern California (USC) and students can choose to take an English or Arabic track. Dr. Meedo Taha, Assistant Professor of Digital Production and Storytelling at MBRSC

Our students are aware of how to put a story together and produce it on demand.” “It is quite a bit of fun,” said Dr. Taha. “The junior classes work on comedy and the seniors do drama. There’s a big difference, not just in terms of content. Comedy is generally split into halfhour episodes, filmed in front of a TV audience with multiple cameras, while drama is one hour and shot with a single camera. Drama places more emphasis on character development and nuances. By their senior year, students are familiarized with formats that are geared for television and short films.” He elaborated on employment opportunities for students after graduation. “Given that Dubai’s television industry is several years ahead of its film industry, generally students default into the former,” he said. “Luckily we have several major television networks just a stone’s throw from here, and a typical graduate would work for one of those institutions.”

Some of the well-known graduates from Digital Production and Storytelling include Shahed Ballan, who hosts a weekly program for Dubai TV, as well as Azza Zarour, who presents a children’s show for MBC3. Dr. Taha reveals an exciting event in the near future. “In February, the MBRSC will be curating the Original Narrative Short Film Festival on campus, he said. “We’re inviting students from all over the world to submit their films. It’s the first student film festival of this scale in the region, and the only one that has a category for web episodes or ‘webisodes’.” When asked if there are any major technological advances on the horizon, he replied: “There are game changers and there are fads. The jury is still out on whether 3D is a game changer or a fad – even the upper echelons of the film industry have mixed feelings. “I see the jump from HD to 4K resolution as having more impact on students; 4K allows you to shoot under less-than-ideal conditions without extensive lighting, and to paint on a larger canvas. Our next step would be to acquire 4K cameras.” In addition to the advances in production technology, Dr. Taha points to the development of new media platforms. He continued: “The YouTube revolution has been really amazing – it’s definitely a huge milestone in the development of technology for content distribution. “The plus side is that any person can pick up a camera and upload a movie. The minus is that we get lots of kitten videos – things that might make us laugh but which offer little cultural value.” Despite the constant changes in technology, the need for a good story will always remain, Dr. Taha concluded “We’ve seen both the production technology and the delivery technology evolve over the last five to ten years. What remains in the middle is the content. That’s why storytelling will always be really, really important.” n

AUD FORUM The AUD Forum is an open space for AUD Community members including students, alumni, faculty and staff, to share their thoughts, articles, and opinions pieces.

LOSING INTEREST Assistant Professor of Middle Eastern Studies, Dr. Basak Ozoral, discusses the rise of Islamic finance in a secularist context

tudies of Islamic banking are instructive in themselves, but particularly in the case of Turkey, where the struggle to apply Sharia rules in a secularist context poses interesting questions for scholars of Islam. The purpose of this report is to analyze how Islamic banking differs from the secular banking tradition, and to show the

effects of these economic activities on the resurgence of Islam in Turkey. Understanding the position and functions of Islamic banks in Turkish society is important, not just for an understanding of Islamist movements in that country, but also for what it reveals about the process of liberalization and democratization in present-day Turkey.

Islamic banks were established in Turkey under Prime Minister Ă&#x2013;zalâ&#x20AC;&#x2122;s financial liberalization policy in 1980. The Turkish Islamic banks have been growth-oriented, and have shown a significant performance compared to the conventional banks since the mid-1990s. Besides having to conduct business in an increasingly competitive market

and in keeping with modern business practice, these financial houses face the additional impediment of having to operate in an environment that favors conventional banks. Islamic banking respects the prohibition against interest stated in the Qur’an by operating on the basis of alternatives to the interest-bearing system. Islamic banking replaces interest in traditional banking with profitsharing and participation-sharing (or risk sharing). Under profit- and participation-sharing, depositors, lenders, and investors receive not a fixed percentage return, which would constitute interest, but instead a predetermined share of any income generated by the projects financed through their contributions as part of the borrower’s business transactions. Investors also share in any losses, again according to a predetermined formula; what is more, the banks do not charge interest to borrowers. 1 The Special Finance Houses (SFHs) participate in three types of activity: murabaha financing, under which funds are made available to companies in need of short-term capital; financial leasing, with terms similar to those offered by other leasing companies; and participation in business projects, by providing the entire capital requirement (mudharabah) or a portion of the capital required (musharakah). The murabaha agreement constitutes approximately 90 per cent of total SFH fund utilization.2 It is structured and extended to companies on a full commercial risk basis or at the request of the investor, gathering third party security often by way of a letter of credit or a guarantee, usually issued by the agent bank arranger.3 Riba, an Arabic word meaning ‘interest’, creates an explicit mapping between the input and remuneration of capital. Under a standard, incentivecompatible riba loan contract, the manager is left free to choose the optimal level of effort contingent on the specified

To claim that Islamic financial institutions support the fundamentalist Islamist movement and that they threaten Turkey’s secularist regime is a an exaggeration.” level of investment. A murabaha contract, on the other hand, creates an explicit mapping between the remuneration of capital and the outcome. The elimination of interest is a supreme objective of Islamic economics and the target consumer group is the conservative segment of Turkish society. There is widespread agreement on the financial health and potential of this segment.4 SFHs channel their deposits mostly into bonds and other interest-bearing instruments. The returns on single investments can change, and they may mature at different times, which is why the ‘profit shares’ of depositors are observed to differ from one period to the next. For example, a cash-poor industrialist needs a new truck. The Islamic bank buys the truck, marks up its cost, and then transfers the truck’s ownership to him; in return, our entrepreneur agrees to pay the bank the marked-up cost in a year’s time. If the prearranged mark-up rate were identical to the prevailing interest rate, this murabaha contract would be equal to an interest-based contract. However, there would still be one difference, which Islamic economics considers critical: the bank would carry all risks of ownership during the period when the bank owns the truck. In practice, however, the bank’s ownership generally lasts just a few seconds, so that its exposure to risk is insignificant. Murabaha thus serves as a bulky form of interest.5 For this reason, there is

much discussion about the legitimacy of the SFHs in religious circles. Some observers believe that the SFHs don’t operate under Islamic rules, and that there is no significant difference between murabaha and interest. All it amounts to is cloaking interest in a more Islamic guise, making it more attractive to religious people. However, religious elements are not a homogenous section of the society and the attitude emphasized above is not characteristic of everyone. Islamic banking invokes religious authority in a domain that modern civilization has secularized. It is an effort to give an Islamic identity to existing economic activities. In reality, Islamic banks do not operate very differently from conventional banks. The biggest difference between the SFHs and the conventional Turkish banks is that, instead of giving credit to customers directly, SFHs make payments to a third party. Islamic SFHs should not be treated as taboo, nor should they be spared criticism when necessary. But, to claim that Islamic financial institutions support the fundamentalist Islamist movement and that they threaten the secularist regime of Turkey is an exaggeration. Indeed, instead of restructuring the economic system and regulating the redistribution of wealth, Islamic SFHs have operated productively in Turkey’s capitalist economic market and have served to establish a new Islamic bourgeois class. n 1 Timur Kuran, Islamın Ekonomik Yüzleri (Istanbul : Iletis¸im Yayınları, 2002), pp. 28-32. 2 Fuad al-Omar and Mohammed Abdel-Haq, Islamic Banking: Theory , Practice and Challenges (London and New Jersey: Zeyd Books, 1996), p.15. 3 Fuad Al-Omar and Mohammed Abdel-Haq, Islamic Banking: Theory, Practice and Challenges (London and New Jersey: Zed Books, 1996), p.15. 4

Bulut, p.253.

Sabri Orman, Özel Finans Kurumları, “Tarih, Uygarlık ve Iktisadi Politika Bag˘laminda Özel Finans Kurumları” (Istanbul: Albaraka Türk Yayınları, 2000) 5

STUDENT SERVICES

ATYOUR

SERVICE Meet the team behind the eight divisions of AUD’s Student Services LET’S START BY GETTING TO KNOW YOU ALL. WHAT DO EACH OF YOU DO FOR STUDENTS SERVICES? Rachel Baldwin: As Dean of

Student Services, I provide oversight, management, and support for the Office of Student Services. There are eight distinct divisions within the office, including the Dean’s office, which is consistent with best practices in the United States. The remaining seven divisions have specific missions, goals and objectives, respectively, for which I provide supervision and assistance in establishing strategic priorities. Nelly Halabi: As the Health Center Director, I am responsible for maintaining and promoting health and wellness on campus. In addition to providing medical care for minor illness/injuries along with referrals for severe cases, the Health Center provides a variety of health-related educational services and programs for the entire AUD community. Our services are offered 24 hours a day, seven days a week, with nurses residing on campus and on-call. We also work with the Peer Health

Educators—a core of students committed to increasing health awareness on campus through a series of educational programs and campaigns. In collaboration with the Personal Counselor and Assistant Dean/Student Support Manager, I also assist students with special needs by coordinating with physicians to accommodate student needs and creating an environment that is conducive to successful learning. Bushra Finaish: As the Assistant Dean of Student Services, my primary role is student support for those experiencing academic difficulties. This is related to academic probation, suspension, and appeals, as well as special needs accommodations, and peer tutoring. I pay close attention to students’ circumstances and requirements to help them achieve academic success. I meet with them individually to help establish a performance plan to get back on track. I also work with study abroad students, providing orientation, peer mentorship, and cultural experiences within the UAE. This support allows visiting students to make the most of their study abroad.

We strive to provide students with valuable learning opportunities that will encourage their personal growth and exploration.” Rachel Baldwin, Dean of Student Services

Hina Umair: I am the Career Services

Assistant Manager. Along with Pranshuta Lele, our office assists students and alumni to ensure their “employability”, prepare for successful careers and cultivate long-lasting relationships with industry leading employers. One of our main goals is to connect employers with AUD students and faculty to bridge the gap between the classroom and the working world. Pranshuta Lele: We offer extensive career development support through career counseling, on-campus workshops, networking opportunities, and various job announcements. Our services include CV writing and building, mock interviews, career planning, job search strategies, and internship preparations among others. Joan Abdallah: As the Personal

Counselor, I provide students with a confidential means to discuss their concerns, and I assist them in identifying possible solutions. On occasion, I refer students to external professionals if

We work with various student clubs to promote community engagement and leadership development.” Kelly Gosa & Rashad Sultan, Student Activities Coordinators

needed. I have a well-established rapport on campus, as I’ve been with the university since it first opened, both as an instructor of psychology, sociology and social psychology and as the Personal Counselor. As the Personal Counselor, I provide students with a confidential means to discuss their concerns, and I assist them in identifying possible solutions. On occasion, I refer students to external professionals if needed. While seeking assistance for psychological issues is still a bit taboo, that is rapidly changing throughout the UAE. At AUD, I am successful in maintaining a balance between east and west given my US-UAE background. Our student body represents so many different nationalities; we take cultural norms into consideration while counseling them. Rashad Sultan: Along with Kelly, I am a Student Activities Coordinator. We work with different clubs to promote community engagement and student development. These activities are either initiated by the students themselves or by

our division. Student clubs are organized into cultural, departmental, performance and special interest clubs. The activities of each vary quite widely, from seminars to social gatherings, and performances to charity initiatives.

We offer extensive career development support through vairous activivites.”

We host activities so students develop social and emotional maturity, while becoming responsible members of the community.”

Pranshuta Lele, Career Services Coordinator

Kelly Gosa: Rashad and I work daily with the SGA in addition to the student clubs that seek our support and advisement in planning events. We also help execute larger university events, such as New Student Orientation – the students’ first welcome to the university and the year’s biggest event: International Night. Rayya Al Barazi: As the Housing Manager, I am responsible for overseeing AUD’s residence halls, which are comprised of four buildings, two male, two female, for a total occupancy of approximately 520 students. In addition, there are two housing controllers who work tirelessly to assist me in ensuring that students have a safe and wellmaintained place to live, which is conductive to learning.

Rayya Al Barazi, Housing Manager

STUDENT SERVICES

To encourage camaraderie and community awareness, the Resident Assistants implement housing policies, as well as host programs to bring residents together. Joseph Nohra: As Athletics

Coordinator, I help students engage in a variety of physical activities at a range of fitness levels, from beginners to more competitive athletes. In addition, I am responsible for scheduling games, tournaments, and friendly matches while ensuring that the appropriate equipment is provided to maximize athletic performance. While athletics is a lot of fun, it is also great for students to work as part of a team and develop leadership skills.

business cases. The AUD team was selected, placing atop other bachelors’ and masters’ level students in the UAE. Our students won over two preliminary rounds to qualify for a national-level competition with the potential to go Brazil and represent the UAE in the international final. RS: Most recently, we hosted a formal ball in Media City, as well as the UAE National Day celebration. Our annual Desert Safari and International Night are two of our most highly anticipated events of the year, with International Night being the largest. Kelly and I advise more than 30 student clubs – cultural, departmental, performance, and special interest – and they create, participate in, and host various events throughout the year. JA: In addition to the personal counseling sessions, I develop and facilitate a number of mental health awareness programs on campus. For instance, I partner with Student Support and Health Services regarding special needs. I also host workshops

NH: The Health Center recently took part in a big conference with UNICEF related to HIV and AIDS, where we

HU: In addition to our annual Career Fair, the main events that Career Services has been part of recently is a joint venture with Unilever and KPMG. Unilever spoke to students about an opportunity within their organization, to assemble a team representing AUD. Out of 337 students from 15 universities across the UAE, the AUD team excelled at every level, which resulted in them becoming a runner-up in the competition. We are very proud to say that Unilever created internships specifically designed for our winning students. KPMG’s competition consisted of resolving very complex real-life

Students are encouraged to seek our assistance at any time, allowing them to gain the most from their educational experience at AUD”

AUD is recognized for The Health Center having some of the took part in a big best athletic facilities in Dubai, conference with UNICEF along with dedicated and related to AIDS, where we committed coaches” represented the UAE.”

Bushra Finaish, Assistant Dean & Student Support Manager

Joseph Nohra, Athletics Coordinator

WHAT ARE THE MAIN EVENTS OR INITIATIVES THAT YOU’VE BEEN INVOLVED IN RECENTLY?

represented the UAE. It was the first group in the region to handle such responsibilities. We also founded PHE, a group of students that receives special training from UNICEF to develop health related programs and awareness activities. The students are also medically trained in basic first aid and CPR by Safety First Medical Services.

Nelly Halabi, Health Center Director

related to test anxiety, eating disorders, depression, and relationships, to name a few. I do this to increase visibility and dispel myths, while encouraging awareness on the part of students. This is an extremely valuable opportunity for students to interact with their peers and ask questions in a free and open forum. RAB: We encourage responsible and

enjoyable community living by hosting small events and activities in the residences every few weeks. This often includes a movie night, or cook-off competition. I am currently working with the RAs to encourage faculty and staff to become more actively engaged with housing residents via educational programs in the residences.

to the AUD student community. In addition, we possess a strong sense of collegiality amongst our colleagues, and ourselves which affords us the opportunity to “cross-pollinate” – collaborate with the academic units and other administrative offices on campus. Creating synergy amongst others and ourselves is key to maximizing the learning experiences and outcomes for all of our students. JA: I think the students really enjoy being at AUD, a typical American campus in the heart of Dubai. There’s usually something going on every day so the students get a good sense of community. BF: I think the depth of our services

Miso Pancetovic: We are committed to providing a developed athletic program to complement the AUD academic experience because we believe that when students are engaged in athletics and sports they have the opportunity to develop their leadership skills, work in a team and learn that regular practice and dedication leads to success. We also seek to develop and maintain physical fitness in all members of the AUD community. RB: The Office of Student Services

was created with a crucial and necessary focus on the co-curricular needs of AUD's students. Our office has all of the resources, activities, and programs available to ensure an enriching educational experience beyond the classroom. Therefore, the more students learn about and access our office, the more they will benefit. n

in our staff, services, and resources, which allows us to reach and relate

is far broader ranging than other universities in the region. In terms of diversity, we have around 100 different nationalities and our students come from many different educational systems. I think we are quite successful in creating symmetry among our students, however.

Our student body represents so many different nationalities .We take cultural norms into consideration while counseling students.

AUD’s Annual Career Fair is one of the biggest and most anticipated events of the entire year.”

We seek to develop and maintain physical fitness in all members of the AUD community.”

Joan Abdallah, Personal Counselor

Hina Umair, Career Services Assistant Manager

Miso Pancetovic, Athletics Director

WHAT MAKES STUDENT SERVICES SPECIAL? RB: We have a great depth of diversity

RESEARCH

ENGINEERING

EXCELLENCE Groundbreaking research by AUD professors continues to push boundaries within the realms of computer, civil, mechanical and biomedical engineering INSTRUMENTATION AND COMMUNICATION SYSTEMS Dr. Wathiq Mansoor, Professor of Computer Engineering at AUD also serves as the Director of the Center for Education and Research for Smart Technologies (CREST). The Center’s main objective is to promote research in the field of Information and Communication Technologies. Dr. Mansoor has been working in the fields of intelligent systems, service computing, and networking and parallel computing and recently partnered with the Civil Engineering faculty and students to publish findings on monitoring and prediction of methane production in anaerobic digesters. Dr. Wael Bazzi, Chair of AUD’s Mechanical Engineering Department, has been researching the distributed estimation problem, where an unknown parameter of interest is to be estimated, using the data collected by a number of spatially distributed nodes (adaptive network). Applications of adaptive networks include target tracking, wireless sensor networks for healthcare, military surveillance, and environmental monitoring. In Dr. Bazzi’s research, nodes or sensors are connected with links which are prone to failure and interference noise. The importance of such a study arises from the fact that the performance of adaptive networks is

expected to vary significantly in the case of imperfect communications. Dr. Hicham Elzabadani, Assistant Professor of Computer Engineering at AUD, is utilizing wireless technologies to address issues with current classroom setups, and proposing solutions to make them more efficient. A double-laser tripping mechanism makes it possible to automatically recognize if a person is entering or leaving the classroom. This means it has the ability to turn off energy consuming devices like projectors, computers, lights, and air conditioners if the classroom is not being used. In the field of geo-informatics, large databases are used to model and monitor sub-surface conditions, with applications ranging from remote sending to water resource planning. Dr. Mulhim Al-Doori, Professor of Computer Science at AUD, is partnering with researchers from Karlsruhe Institute of Technology and

Working in the fields of intelligent systems, service computing, and networking and parallel computing.”

the University of Osnabrück, Germany, to apply the current database models for a wider range of applications, through standardized OGC web-services. They are currently working on design, adaptation, and implementation of the OGC Web Feature (WFS) and Web Processing Services (WPS) to build new interfaces to the current geo-information databases in a variety of data formats. DURABILITY AND SUSTAINABILITY OF CONCRETE Dr. Elias Saqan, Chair of Civil Engineering at AUD and Dr. Mohamad Nagi, Director of AUD’s Infrastructure Sustainability and Assessment Center, have been working on an experimental program to study and optimize the performance of highly corrosion-resistant reinforced concrete products (highperformance concrete reinforced with corrosion-resistant steel). The main objective is to develop a maintenance-free reinforced concrete product that has the potential to produce at least 75 to 100+ years of maintenancefree structures. Dr. Edgar Small, Associate Professor of Civil Engineering and Coordinator of the Master of Science in Construction Management program at AUD, is working on a research project to evaluate and develop ‘green construction’ processes in the UAE. With buildings being designed to conform to regulations such as LEED from the US Green Building Council, or ESTIDAMA from the Abu Dhabi Urban Planning Council, new materials are continually developed to re-use and recycle waste and promote and advance the goals of sustainability. Dr. Hilal El-Hassan of the Civil Engineering Department is researching carbonation curing of concrete masonry units as a means to alleviate anthropogenic emissions. Ordinary Portland Cement (OPC) and Portland Limestone Cement (PLC) are considered as binding materials in a three-step process consisting of initial air curing, carbonation, and subsequent hydration. At one and 28

days, compressive strength is measured with reference to a control sample that undergoes normal hydration curing. ENERGY AND ENVIRONMENTAL CHALLENGES Dr. Majid Poshtan of the Electrical Engineering Department specializes in electric power and energy systems. His recent research focuses on condition monitoring for electrical machines used in public services such as metro, elevators, and water pumps – a vital aspect for public safety and security. The principle of all condition monitoring systems is to collect certain signals from the machine under investigation and analyze them for any possible deterioration or fault. Since 2006, Dr. Poshtan has been studying the relation between the collected signals and physical condition of the machine. Dr. Abraham Mansouri of the Mechanical Engineering Department has been examining the thermal behavior of Lithium-ion (Li-ion) batteries, which have become the dominant battery technology for consumer electronics (smart phones and laptops), and for hybrid electric vehicles. While Li-ion batteries are quickly growing in popularity, their safety and the risk of thermal runaway remains a major concern. In collaboration with the Laboratory for Alternative Energy Conversion in Simon Fraser University, Vancouver, Canada, Dr. Mansouri is employing numerical methods to address the key bottlenecks in designing a thermally stable, large-scale Li-ion battery. Meanwhile, Dr. Peiman Kianmehr of the Civil Engineering Department has teamed with AUD’s Computer Engineering Professor, Wathiq Mansoor, to research the characterization of thermal pre-treatment technologies on waste activated sludge and prediction of biogas generation, employing Neural Network (N.N.) techniques. The results allow researchers and designers to estimate ultimate methane generation without conducting time

Image processing and analysis applied in medical and biological fields... specifically biomedical and botanical patterns under different conditions.” consuming, costly and equipment intensive experiments. Dr. Kianmehr has also researched sustainable design of residential developments in coastal areas irrigated by reclaimed water, in collaboration with AUD student Adel Jishi. BIOMEDICAL ENGINEERING Jinane Biri, Instructor in Electrical and Computer Engineering, has been researching digital image processing and analysis applied in medical and biological fields, examining the complex analysis of specifically biomedical and botanical patterns under different conditions and circumstances. Recently, Jinane has been working on a fully automated imaging approach for extracting spatial vein pattern data from leaf images. She uses imaging techniques in a fully automatic way that enables the user to batch process a high throughput of data without any manual intervention, yet giving highly accurate results. Dr. Mulhim Al Doori, Professor of Computer Science, has been working in the field of computational biology, specifically in the analysis of complex biological networks. His research involves the development and use of functional network inference algorithms to reveal the functional interactions among elements of a network. He uses statistical dependencies among variables to model multiple types of relationships, including stochastic, nonlinear, and arbitrary combinations. Such flexibility has made them excellent models for reverse-engineering structure of complex networks. n

DIGITAL MEDIA

DIGITAL

DREAMS K

eeping up with the latest technology can be intense, but the intensity is what makes it so compelling and rewarding. Brad Moody, Associate Professor of Digital Media, is helping his students to be in tune with new media trends,

Brad Moody, Associate Professor in the Department of Visual Communication, on the everchanging world of Digital Media

technology and theory while ensuring that they continue to build upon the foundation skills that they will have learned early on in their academic career. He said: “Trying to stay cutting edge with a technology that’s constantly changing has the potential to be difficult. It’s important for students in

today’s academic world to understand that you can't allow technology to rule the concept. Allowing the concept to be explored in its own right is fundamental to the success of any project." Digital Media is a relatively new major offered by the Department of Visual

Communication, which also has majors in Studio Art, Advertising and Graphic Design. Graduates of the School of Architecture, Art and Design receive a BFA in Visual Communication. Moody explained that Digital Media is any design, motion graphic, moving image, advertisement or artwork, involving computers in production or display. The Digital Media major is designed to provide students with the practical expertise and critical skills to adapt to the constantly evolving trends in the highly competitive creative industry. Moody, who joined AUD in 2010, continued: “Digital Media majors take introductory courses in video, sound, 3D animation and web design. They then focus more on specific aspects.” The program also offers unique courses, such as ‘Special Topics in Underwater Media Production’. Last year, students filmed at Atlantis on Palm Island, and worked with the resort’s team to create a detailed media production schedule for their initial project. Students gained access to the Aquaventure waterpark and The Lost Chambers Aquarium, and learned techniques for dealing with specific challenges involved in underwater media production. “The major is hard work but fun,” said Moody. “We try to create an environment that focuses on coaching, excitement and projects.”

This Spring semester will see the first graduating group of Digital Media majors, who will be more than equipped to face the real world. Moody pointed out that the major prepares students for careers in web design, animation, video, interactive media, sound design and new media art. In an ever-changing industry, Digital Media students have an advantage over many others. “Industries today are seeking a hybrid artist that can handle a multi faceted role including video, sound, web and animation. The Digital Media major at AUD prepares the student to be this new hybrid artist." In the not so distant past, the expense involved in owning up to date technology was at a level that made it available to only a privileged few. Given the advancements made in roughly the past 10 years, technology has become exponentially more affordable to a broader range of people that previously would not have been in a position to purchase this equipment. AUD has a vested interest in keeping up with state-of-the-art digital media

equipment and is currently working to update our School’s facilities. It may be a fast-changing world in Digital Media, but Moody and his team consistently rise to the challenge. n

SUPER SPECS The VC Department runs several studios, labs and other spaces that provide a complete professional setting for students. These comprise six general studios and lecture rooms for design and advertising classes with multimedia presentation equipment, including projectors, Macs and an appropriate sound system. There’s also a fully-equipped 3D studio, which hosts 3D design class sessions; one fully-equipped print making studio; two VC studios for painting and freehand drawing courses; one darkroom lab; one lighting studio; two computer labs with more than 40 machines with the latest design and animation software; and a fully equipped exhibition gallery.

CEPPS

REAL LIFE LEARNING CEPPS PROVES A HIT AS IT INVITES STUDENTS TO TAKE A PRACTICAL APPROACH TO THEIR STUDIES

he thought of entering the job market can at times feel daunting. However, AUD’s CEPPS (Center for Executive Programs and Professional Services) prepares students for the real world using an applied method. It equips business students with experience in a real work environment, giving them the confidence and capability to put their learning into practice before they leave university, as well as boosting their CVs. “CEPPS was established in 2008, but throughout the last couple of years it was reshaped to differentiate it from the currently available training companies. We’ve had a lot of projects since then,” said Dr. Shadi Abouzeid, Associate

Professor of Decision Sciences and Director of CEPPS. “The aim is to enhance the learning experience of the students and we do that by linking them with the industry. Everyone graduates with the same degree, but by taking part in such programs, you can show something extra.” He continued: “Students receive certificates from the government and this is what will differentiate one individual from another – it gives them that edge. “Because it has been successful, we are now going to have a dedicated internship course and we have recruited 15 students already to work over the semester on such projects.” Two recent courses undertaken by CEPPS students proved overwhelmingly

fruitful. Both assignments were on behalf of the General Directorate of Residency and Foreign Affairs (DNRD) in Dubai. The first of these projects was carried out in May 2012, during which students examined travellers’ satisfaction with immigration services at Dubai International Airport. “It was mainly part of the Business Research and Operations Management courses,” explained Dr. Abouzeid. “The students went into the field, collected the data, deciphered it and put it into a statistical system, and then participated in some of the analysis.” Dr. Assaad Farah, Assistant Professor of Management, added: “We can say with confidence that the results from the report had a direct impact.

“They were sent directly to His Highness Sheikh Mohammed bin Rashid al Maktoum, and he was pleased with that. “The changes and decisions were then made by people who are far up in the hierarchy.” Those who frequently fly in and out of Dubai will have noticed a number of significant differences in the last few months – particularly with regards to the amount of time passengers must wait to complete immigration. “If you go now through immigration, you will see that all counters have totally changed,” revealed Dr. Abouzeid. “The process is now far easier. Visitors used to have to go for a retina scan in a different area and then come back. Now everything is a one-stop shop. “It’s all geared towards electronic counters. Even if you don’t have an e-gate card, they can scan your ID or the visa on your passport.” However, students will continue to work at Dubai International Airport to oversee more changes at the travel hub.

“This doesn’t mean that it is over,” said Dr. Farah. “There are still many things to fix and we are going back in January for a six-month study. “This time we will have a group of dedicated intern students from the university for practical experience. We are hoping that after these six months even more changes will be made at the airport.” Another group of students was tasked to carry out a similar study on Dubai’s centers of residency. Students collected data on various aspects of the residency process and how the public reacted to them. Changes have already been made to the process in light of the findings. Dr. Abouzeid explained: “Most of the recommendations we put forward have been put into action. The recommendations ranged from parking availability all the way to expanding a center, better service from agents, more seating areas and so on.” Not only has the work carried out by CEPPS had a positive effect on the wider community of Dubai, but

it has made a significant difference in the students’ commitment and performance, too. Dr. Farah commented: “Through CEPPS, students learn how to communicate with people and work on a large professional project. “They also discover that there are certain responsibilities that, if not met, will have a impact on a large scale. The students that have started employment appreciate that this was a very important lesson.” Both Dr. Farah and Dr. Abouzeid reiterate CEPPS’s mission to provide top quality executive education, training, professional development and consulting services to private and public sector organizations in the UAE, the GCC region and the wider Middle East. As the university’s professional outreach arm, CEPPS’s programs and services encompass the entire range of expertise at AUD, supported by partnerships with leading international providers of executive education and professional know-how. n

(Right) Dr.Assaad Farah, Dr. Jihad Nader, Major General Mohammed Ahmed Al Marri, Dr. Lance de Masi and Dr. Shadi Abuzeid. (Opposite) DNRD honors AUD students.

UNIVERSITY RELATIONS

STUDENTS ENJOY A TASTE OF EUROPE

IN-DEPTH STUDY ABROAD PROGRAM UNVEILED

UD has developed a new, specialized study abroad program, the ‘AUD Semester in Dubai’, designed to provide visiting students with a snapshot of the Middle East through the study of language, history and culture. Specific attention will be focused on Dubai through a specialized course called ‘The UAE Experience’. “Dubai is a modern city-state whose economic progress and broadscale success has captured the imagination of the world,” explained Justin Cooper, senior advisor to President Bill Clinton and AUD governing board member. Cooper, who was instrumental in the development of this specialized study abroad program, has been involved with the university since the launch of the AUD-Clinton Scholarship program. The five-course ‘AUD Semester in Dubai’ program allows visiting students to live and study on campus, where 103 nationalities are represented. The ‘UAE Experience’ course, meanwhile, integrates historical, geographical, cultural, political and commercial material to give students an understanding of what Dubai is today, how it fits into the world, and the factors that have shaped its development. Upon completion of students’ coursework, they will have added an international dimension to their formal education, while fulfilling academic requirements that will transfer credit back to their home institutions. n

THE EXTERNAL Relations Office recently organized its annual Europe Course Abroad to Geneva and Paris, a three-credit general elective course offered to AUD students. During the nine-day trip, students visited the two cities which are home to the headquarters of many intergovernmental and non-governmental organizations. The program aims to provide the students with a framework to study European societies and to understand the significance of Paris and Geneva in global business, economy, politics, social justice and human rights affairs. In Paris, students visited the International Federation for Human Rights, the International Court of Arbitration & International Chamber of Commerce, and Science Po University. Meanwhile, in Geneva, students went to the United Nations High Commissioner for Refugees, the World Trade Organization, the International Labor Organization, and the United Nations Offices. n

SHINING A LIGHT ON LOCAL DESIGN TALENT

E Lighting has signed a Memorandum of Understanding (MoU) with AUD to nurture local design talent in architecture and interior design, covering both the student community and industry professionals. The signing took place in the School of Architecture, Art and Design’s Glass House on October 9, and was attended by Agostino Renna, President and CEO of GE Lighting Europe, Middle East and Africa, as well as faculty and students from SAAD. In addition to a planned Design Council that will share industry information with students, the MoU

envisages the creation of short-term courses for industry professionals by drawing on GE Lighting’s industry experience. GE Lighting will also support a professionally designed ‘light experience laboratory’ at AUD, which will feature the latest range of lighting systems, including its environment-friendly and energy- efficient LED solutions. The laboratory will serve as a platform to host industry seminars and short-term professional courses. Renna, who signed the agreement on behalf of GE Lighting, commented: “The Middle East region is very important to us and this MoU helps us

to cultivate the leaders of the future. These kind of agreements are the future of GE Lighting.” Linda Nubani, Associate Professor of Interior Design at AUD, added: “We wanted to partner with GE Lighting due to its history and proven track record. We’re collaborating with an inventor and this is inspiring for students.” The MoU is expected to support at least 20 professionals on short-term courses of three to seven days at AUD annually. Design professionals, architects, interior designers, engineers, contractors, and other industry stakeholders will be eligible to attend. n

UNIVERSITY RELATIONS

AUD WELCOMES

OVERSEAS VISITORS

UD met visiting students and faculty members from Pepperdine University during an introductory lecture about the history of the Middle East and UAE, presented by Dr. William Guéraiche, AUD’s Associate Professor of Social Sciences. During the interactive session, the visitors learned about the historical and cultural characteristics of the Middle East, and the UAE in particular. The event was followed by lunch and a tour around campus, during which AUD and Pepperdine faculty and students got to know each other and share their experiences. The visit was organized by AUD’s External Relations Office, which aims to establish and manage local, regional

and international relations, alumni relations and special projects that help further increase the visibility and

awareness of AUD’s programs and activities, while preparing its students for the global community. n

Students and faculty from Pepperdine University learned about the history and culture of the UAE

PARTNERSHIP WITH DU HELPS UAE NATIONALS

UD, in partnership with du, has opened the doors for eligible Emiratis to apply for Bachelors and Masters degree scholarships for the 2014 Spring semester. UAE nationals with special needs – those who lack sufficient financial support to continue their studies, or who are single parents – are invited to apply. The announcement follows the successful enrolment of 20 students in the degree of their choice after being awarded a du and AUD scholarship in the Fall semester. Every scholarship offered by du and AUD is renewable annually, and is depending on the student’s academic progress. Ibrahim Nassir, du’s Executive Vice

This falls in line with our strategic goals to empower the Emirati community by providing them with opportunities that will improve their career prospects.” President Human Resources and Organisation Development, said: “By providing Emiratis with scholarships, we are helping them to fulfil dreams of further education that may have otherwise been out of reach. “This falls in line with our strategic goals to empower the Emirati community by providing them with opportunities that will improve their career prospects.” n

AUD HOSTS OMNIUM MBA 2015 CLASS

UD will host the University of Toronto’s prestigious Omnium Global Executive MBA program in 2015. An agreement was signed between AUD and the University of Toronto’s Rotman School of Management to host the Omnium 2015 class at the AUD campus in Dubai. Dr. Jihad Nader, Provost/Chief Academic Officer at AUD, who

spearheaded the initiative, said: “For more than two years, the Rotman School and AUD have been exploring prospects for collaboration that would create value for both institutions. “I am delighted that this exploration has now come to fruition, and am confident that our collaboration will prove highly valuable and will be expanded to include other areas in the future.”

The Rotman School of Management has set out to redesign business education for the 21st century, and has consistently been ranked as one of the top business schools in the world. The Omnium Global Executive MBA program is an 18-month international learning experience, which immerses business executives from around the world in core business disciplines that are taught from a global perspective. n

SPEAKERS & CONFERENCES

VISUAL CULTURES

FORUM PROVES A HIT T

he first Visual Cultures Forum of the academic year opened with a host of inspirational speakers. Held by the School of Architecture, Art and Design, a number of influential artists spoke to students about their work and careers. The events attracted students and faculty members from AUD, as well as art enthusiasts from Dubai. Among the contributing visitors were conceptual artist, Ebitsam Abdulaziz; Italian Cultural Attaché for Oman, Bahrain, Kuwait, Qatar and the UAE, Alessandra Priante; London muralist, Nazir Tanbouli; and artist Janet Bellotto. Abdulaziz, one of the UAE’s most outstanding conceptual artists, gave an intense and informative presentation on her dynamic art practice. During the forum, she discussed

her development as an artist, using concepts that hark back to her initial training as a mathematician. She then explained various themes found in her artwork, such as geometric drawings or random numbers taken from car licenses and transposed into a series of domino number sets. Dr. Woodman Taylor, Associate Professor of Art History and Convener of the AUD Visual Cultures Forum, said: “We were honored to have such an important Emirati artist present her art practice to our students. “For me, it was so gratifying to see our students mesmerized by her presentation and work. She spoke for a solid two hours and then stayed to answer questions and interact with students.” Dr. Taylor added: “Seeing the students’ excitement at interacting with her, Ms. Abdulaziz invited them to visit her studio

in Sharjah, where she is preparing a very large installation for the upcoming Emirati Expressions exhibition to open in Abu Dhabi this November.” Meanwhile, Priante gave an illustrated presentation on the importance of Italian language, both for artists and architects during the Renaissance period. She also discussed the beauty and aesthetics of Italian art, architecture and design. Dr. Taylor commented: “This was one of the first presentations at AUD which related language to the development and production of art. “As an interdisciplinary topic, incorporating ideas from the fields of art history, linguistics, cultural history and psychology, Ms. Priante’s presentation attracted an audience of faculty and students from many different departments and schools throughout the campus.” In addition to tracing the history of

It was so gratifying to see our students mesmerized by the presentation and work.” Dr.Woodman Taylor great Italian artists of the Renaissance, from sculptor and painter Michelangelo to architect Palladio, Priante also stressed the importance of the Italian language for anyone truly wishing to understand and appreciate Italian art and architecture. She discussed the ways in which language affects ways of thinking as well as aesthetic sensibilities as they relate to the arts. Dr. Taylor concluded: “We were honored to have Ms. Priante, Italy’s dynamic Cultural Attaché, present on such a profound topic. She engaged and connected with many students in the audience, some who became emotionally moved when thinking about their own

native languages’ connections to arts, from Chinese to Persian. “I always appreciate presenters who generate further discussions amongst our students; this is the ideal of education that we all strive for and Alessandra’s presentation was this type of catalytic experience.” Janet Bellotto, Associate Professor and Assistant Dean of the College of Arts and Creative Enterprises at Zayed University, Dubai, presented her work ‘Oscillating Between Waves & Reflections’. Finally, Nazir Tanbouli talked about his career and public art before holding a mural workshop at The JamJar, Al Quoz. The objective of the Visual Cultures Forum is to invite outstanding contemporary artists to present their work to AUD’s students, and to build relationships between the university and the dynamic artistic community in the UAE. n

SPEAKERS & CONFERENCES

STUDENTS GET CAREER ADVICE VIA E-CONFERENCE

ore than 250 students attended a career conference co-hosted by AUD alongside iLead, a USA-based online platform that brings the best educational resources from around the world to students in the Middle East. The conference was held to aid students with the right career choices, in line with AUD’s Career Services mission. Students from more than 10 different schools and universities around the

UAE attended. Speakers from reputed multinationals, consulting firms, nonprofit organizations, and government organizations trained students in essentials such as picking the right career path, using their education to further career goals, building a strong résumé, and acing the interview process. At the end of the conference, students received a certificate of participation. Neha Tahir, Founder of iLead, said: “Not only did this conference help students with their further education

and career goals, but it was also a great chance for them to learn about the number of incredible opportunities available to them as students. They learned from leaders who have excelled in their careers, outside of the teacherclassroom setting.”

Omar Kabbani and Mohamed Kabbani – photo by Karim Sakr

STREET ARTIST MAKES HIS MARK AT BRANDVERTISING

UD’s Visual Communication Department was treated to a visit from Lebanese street artist, Omar Kabbani. Kabbani, co-founder of Ashekman Street Art, came to the university as part of the Brandvertising Series, organized by the department. During the lecture, he explained how his company progressed from a group of street artists to a brand of entrepreneurs. Professor Dina Faour, Associate Professor of Advertising at AUD and curator of the Brandvertising Series, said: “Once again, Brandvertising adds another unique talent to its list of guest speakers. Ashekman presents an ideal image for the young Arab designer of today.” Ashekman’s entrepreneurs are known to test boundaries in their work, and are involved in all aspects from conception to final output. During the interactive session, students learned about the brand’s three sections: music, streetwear, and graffiti art. “Our students listened to the inspirational story of these entrepreneurs who established a funky, Arabic brand that explores boundaries across different categories,” said Professor Faour. “We look forward to more collaboration with Ashekman and we welcome them to our list of friends.” The Brandvertising series aims to merge the academic with the professional, for an improved learning experience for all Visual Communication students, particularly those studying advertising. n

AUSTRIA-BASED ARCHITECT WOWS The AUD School of Architecture, Art and Design recently welcomed pioneering architect Talik Chalabi for a lecture about his work. Mr. Chalabi, Principal at Chalabi Architekten und Partner in Austria, spoke at the School’s Rotunda Gallery. He presented a unique case study about his newly accomplished green building in Al Ain, the Sheikh Zayed Desert Learning Centre, the first building to achieve the five pearl rating of the Estidama Pearl Rating System (PRS). Dr. Wassim Bahr, Assistant Professor of Architecture at AUD, said: “Talik Chalabi is an experienced university lecturer and a first-class practitioner. “In his 90-minute speech, he was able to transmit a comprehensive message that covered a wide range of architectural aspects. His case study presentation highlighted design concepts, structural design, construction materials, environmental systems and sustainability.” During the session, Mr. Chalabi also talked about his project in Cairo, the Grand Egyptian Museum.

INTERVIEW

THIRST FOR

KNOWLEDGE

Cooper (right) with President Clinton, H.E. Mohammad Al Gergawi, and AUD EVP Elias Bou Saab

Justin G. Cooper, long-time advisor to President Bill Clinton and member of the AUD governing board, on wisdom and the White House How did you become involved with AUD? I first visited AUD when President Clinton delivered the commencement speech in 2002. From then, I felt that AUD was a special place, full of interesting and diverse students and faculty. Afterwards, I kept in touch with AUD and visited on several occasions. I had the opportunity to see the university grow and mature, and remained interested in the progress of the institution and the students.

What strengths do you bring to the board? I try to promote the progress and achievement of the university in the US and make others aware of its rich fabric and intercultural understanding. I also try to bring a US perspective to the table as AUD continues its efforts to deliver an American educational experience in the region. You are longtime advisor to President Bill Clinton. How did you

first attain this role and what are your main responsibilities? I started as an intern in the White House while President Clinton was still in office. Before the end of his term I worked for him in the Oval Office and was then asked to join the staff in his post-presidential office. Over the years, I have had many responsibilities working for the President and later the Clinton Foundation. I have worked with President Clinton on three books, traveled the world, managed political and business engagements

and helped to garner support for the foundation and its many initiatives.

simple, but you cannot underestimate the values of hard work and knowledge.

What is the most memorable experience you’ve had in this role? I’ve been fortunate enough to have many great experiences over the years, both public and private, and it’s hard to choose one in particular. In many cases, it was simply being a witness to history, as power changed hands, or decisions were made. It has been an honor to meet, interact and build relationships with world leaders, both famous and infamous. For instance, I have dined with Kim Jong Il in North Korea and had the honor of visiting Nelson Mandela several times in the last decade. Each time I met Mandela I felt a true appreciation for his struggle and his leadership.

What do you like most about Dubai and AUD? Its culture. Each time I visit AUD I leave feeling better than when I arrived. There’s a spirit among the students and faculty that’s inspiring. There’s also something special about the interaction between students from different parts of the world, all with an eagerness to learn, discuss and express their opinions. n

Cooper with Former Mayor of Los Angeles Antonio Villaraigosa during AUD’s Graduation Dinner 2013

Cooper is a long-time advisor to President Bill Clinton

What advice would you give students who want to pursue a career in international relations? Work hard, read as much as you can about anything you can, and take time to write letters and papers, not just texts and tweets. I believe that success comes from a combination of giving and showing effort and interest, constantly learning about history, current affairs and culture, and being able to synthesize information and communicate thoughts. It may seem Cooper had the honor of visiting Nelson Mandela several times in the last decade

Cooper with Former White House Spokesperson Robert Gibbs and CNN’s Erin Burnett

ALUMNI RELATIONS

AUD graduate rubs shoulders with world leaders in New York

UD Alumna Mary Mwende Ndandi had the honor of attending a global summit alongside world leaders including President Barack Obama recently. She was participating in the Clinton Global Initiative Annual Meeting 2013 in New York. There, she made a speech titled ‘Beyond a degree: Broader benefits of girl education’. Hilary Clinton, Bono, Sean Penn and Bill Gates also attended the meeting. Speaking before the event, Mwende said: “I am humbled and honored to have this chance to share my views on girl education. Being a recipient of a Clinton scholarship from the American University in Dubai, I know firsthand how eye-opening and important education is. To be able to share one’s views openly is not a chance I take lightly.” Mwende’s session saw members examine the progress of current efforts being made to ensure all girls are in school. Members explored opportunities to build cross-sector partnerships with the goal of providing the skills, information, and self-confidence necessary for girls worldwide to be exceptional students, citizens, and workers. Mwende was also appointed a Microsoft YouthSpark Advisor, and participated in the session entitled ‘The World’s Youth: Building the Future’ hosted by Microsoft, which covered talks on how the world’s youth are paving the way for the future, but continue to face significant obstacles in the road ahead. Mende’s journey with the American University in Dubai and the Clinton Global Initiative began back in 2009 when she told how she was able to finish school thanks to the commitment of the Global Give Back Circle, a program funded

BREAKING BOUNDARIES and supported by individuals and companies around the world. Attending the annual meeting that year was, Executive Vice President of AUD, Mr. Elias Bou Saab. Moved by her story, he granted Mwende and her two friends the opportunity to continue their higher education under the Clinton Scholars Program at AUD. There, Mwende became President of the Student Government Association, a member of the AUD volleyball team, as well as other students clubs on campus. She graduated in Spring 2013 with a Bachelor of Business Administration majoring in Finance. She is today working with the External Relations Office at AUD. Bou Saab says: “Thanks to the

Clinton Scholars Program at AUD we were able to help Mary build a successful future. She is living proof that education is the key. As AUD values the intellectual, personal and professional development of its students, our university is truly the place where potential is turned into success. We are very proud of Mary.” n

I know firsthand how eye-opening and important education is. To be able to share one’s views openly is not a chance I take lightly”

CREATING OPPORTUNITIES Art student goes Stateside to fulfill her artistic ambitions

n AUD graduate has landed a scholarship at Michigan’s prestigious Cranbrook Academy of Art for her Masters degree. Jetshri Bhadviya graduated with honors in 2013 with a BFA in Visual Communications – Studio Art. Now, she has moved to Michigan where she will work on her Master of Fine Arts. Before leaving Dubai, she said: “When I read what they were offering, the curriculum attracted me. It was exactly what I was looking for. It also feels great to be presented with a scholarship in such a well-known institution. “I cannot wait to start working like actual artists producing works for art museums and galleries.” Bhadviya’s M.F.A project will involve spirituality, individuality, as well as work with video by applying a concept to it. She started drawing in second grade, but learned the technical aspects of making art when she studied Art and Design in A Levels. She works with many different mediums including painting, printmaking, photography, installations,

sculptures, videography,and animation. When asked why she was selected for the program, Bhadviya said: “I completed a lot of projects while I was still a student at AUD, and that impressed them the most. As long as you can convince yourself with your own work, you can convince the audience.” Liz Cohen, Head of the Photography Department and the artist-in-residence at Cranbrook Academy of Art, was intrigued by how Bhadviya worked and presented photography in different ways. “She liked my way of thinking and process of working and found subtle humor in my work,” said Bhadviya. “In my projects, I experiment while improvising the results. “There are times when accidents happen while working, but over the four years in AUD I have learned to notice and use these accidents consciously and deliberately to my advantage. I am now going to a place where I will learn something new and I cannot wait to meet art collectors and work on my own artwork.”

Bhadviya has interned and worked at a number of galleries across Dubai, as well as won multiple awards for her artwork and photography. She says it is thanks to AUD’s talented professors and staff that she developed her skills as an artist. Bhadviya concluded: “When I came to AUD the only thing I knew was painting. Most of my photography skills developed while I was at university. Professors pushed the ideas of working on personal projects instead of assignments; they pushed me out of “my box”. “Everything I learned was because of my AUD professors: David Poindexter, Julia Townsend, Dr. Woodman Taylor, Colin Reaney and Brad Moody. “Other professors inspired me, too: Jim Clements, Joan Abdallah, Sandra Alexander and Jessica Russell. “Through these accomplishments I was able to prove to my parents that I am capable of doing something as an artist. My dad and mom are both proud of me. I can now look forward towards my dream of being an inspiring academician and artist.” n

ALUMNI PROFILE

BUDDING

TALENT Fashion designer Orchid Ganji reveals her quest to bring haute couture to the younger generation

eticulously hand sewn by the finest seamstresses, haute couture is considered to be the pinnacle of fashion. Literally meaning ‘high fashion’ in French, the genre is adored by models, designers and fashion lovers alike. However, former AUD Interior Design student, Orchid Ganji, noticed that there was a gap in the market while she was in her second year at university. Ganji loved the ornate detail of haute couture clothing, yet believed it was time for someone to come up with a ‘young couture’; thus her fashion brand Orkalia was born. “The creation of bespoke items of clothing has long been a tradition in Middle Eastern culture,” explained Ganji. “However, often the younger generation ends up dressing way beyond their age when pursuing their quest for couture.” The fashion entrepreneur made it her mission to establish a brand based on the foundations of the customary couture process, while infusing modern ideas and designs. Even before graduating from AUD in 2012 with a BFA in Interior Design, she had worked for hundreds of clients. At Orkalia, Ganji handles all aspects of the business, from managing the showroom and manufacturing, to designing the collections as well as marketing them. Orkalia has now launched its ready-to-wear division, which allows customers to wear exquisite pieces on a dayto-day basis.

Allow your relationships with classmates and professors to nurture you... don’t underestimate the power of bouncing of each others’ ideas.”

“We’re pushing to make Orkalia a lifestyle brand associated with an innovative design culture that wants to put its mark on the fashion map internationally,” says Ganji. “We’ve got a few things lined up for the near future too.” Apart from a short stint as a sales rep at a luxury department store, she says her only professional background has been hands-on experience. Ganji explains: “I was raised in a family that was curious enough to have entered dozens of different industries, from chemical components to cosmetics, from car tires to advertising. “Their businesses have always been geared to cater for market demands through different mediums and strategies, and I think somewhere along the way my generation picked up on that.” However, Ganji admits that the drive to succeed is something that is not inherited and must come from within. She said: “I think going into things with ambition and a quest to learn and

really be willing to fine-tune your skills daily, is probably the one thing that will drive you more than anything else in the professional world.” From the age of seven, Ganji started sketching fashion. Since then, she has always dreamt of running her own fashion business. “I didn’t go the traditional route of studying fashion design to a degree level. I taught myself everything from illustration to basic pattern cutting, as well as the business sides of the industry like the fashion schedule and production strategies,” said Ganji. “I still learn new things every day and I think this is perhaps one of the most inspirational aspects of the job for me. “When you know everything, or think you do, you become stale and passive, but learning through experimentation and research makes the journey worthwhile, while keeping you on your toes every step of the way.” Ganji enrolled at AUD in the summer of 2008 and initially started with Visual

Communication as her major. However, after two semesters, she changed to Interior Design in an attempt to move out of her comfort zone. “I loved Interior Design as it combined both my passions of technology and design,” she says. “While they are not entirely the same, interior and fashion design both start with the human body and its relation to space while exploring things like movement, volume, function, proportion, material and textures to define expression. “So my studies weren’t irrelevant to what I do now and I actually find myself amidst familiar grounds more often than not.” Commenting on how she applies what she learned at AUD to her career, Ganji added: “I think AUD had an immense impact on me becoming the interdisciplinary designer that I am today. “Apart from being able to peek into different fields, I was also able to interact with people of different backgrounds and interests. This really helped to shape my work in the couture business where I am reaching out to a diverse audience of different tastes and demands on a daily basis.” Ganji is fond of AUD’s free-spirited campus and still visits from time to time. This works as the student society often helps in forecasting future trends and allows her to explore what they are into at the moment. To conclude with a message to her fellow AUDians, Orchid thinks that apart from the education that AUD students and alumni receive, one of the most important aspects of university life is the relationships they make: “It’s really a balancing act to do well academically but also allow your relationships with classmates and professors to nurture you. Get involved in activities, allow room for debate and finally don’t underestimate the power of bouncing off each others’ ideas.” n

PROUD AUD FACULTY & STAFF

Tiago Costa

Nadia Wardeh

The Assistant Professor of Architecture is an adventure junkie from Portugal, and one of AUD’s newest faculty members

The Coordinator and Assistant Professor of Middle Eastern Studies wants to explore the planet…and the moon

When you are not at AUD, what do you do? Hanging out with friends, watching movies, listening to music and playing sports.

When you are not at AUD, what are you up to? Exploring new coffee shops, enjoying life with loved ones, discovering new areas, searching for new literary works, always planning a new vacation and taking a lot of pictures to capture special moments and scenery.

What are you reading now? Dubai Residents’ Guide by Explorer. Favorite country to go on vacation? A new one. Where would you suggest we visit in your home country? Porto and Lisbon. Who is your role model? Everyone that surrounds me and influences me in a positive way. What do you like most about Dubai? The people and its mix of different cultures.

What is your most memorable experience in Dubai? Two warm welcomes – my first day at AUD and the desert heat. Has anything really funny happened to you? I lost all my belongings when my house burned down on my birthday, six days before coming to Dubai. I’m literally starting a new life here. If you could have three wishes, what would they be? Peace, equality and education for everyone. Why are you proud to be an AUD professor? Because AUD is an exceptional educational institution, and it’s an honor to live, teach and learn in such a multicultural context. n

What are you reading now? A new Arabic novel called Zamakan. Favorite place to go on vacation? The moon if it’s applicable! But I love to discover new destinations and Turkey is one of the countries I enjoy. What would you suggest we visit in your home country (Palestine)? There are so many

beautiful historical sites such as Old Jerusalem and its market, the Dome of the Rock, Al-Aqsa Mosque and the Church of the Nativity in Bethlehem. What is your favorite sport? Golf, swimming and horseracing. But I’ve never played golf, I can’t swim and have no jockey skills! Why are you proud to be an AUD professor? AUD is the leading educational institution in the United Arab Emirates. As I was an adjunct before, I feel so blessed to have started my first full-time teaching job at AUD where I was received with appreciation and encouragement by all of the staff and faculty. n

PROUD AUD FACULTY & STAFF

Mai El-Agizy

Samira Elghoul

The Administrative Assistant of Interior Design has made AUD her second home ever since she was a student

The Marketing Communications Coordinator is a passionate Lebanese-Ecuadorian with some unusual wedding photos

When you are not at AUD, what are you up to? Hitting the gym, gathering with friends, or sightseeing.

When you are not at AUD, what are you up to? Sleeping, watching movies with my husband, or traveling.

to giant tortoises, sea lions, iguanas and many other rare species.

What are you reading now? Kafka on the Shore by Haruki Murakami.

Has anything really funny happened to you? Every day something funny happens to me. The funniest thing that recently happened was when I had some lipstick on my teeth during my wedding day. Imagine how some of my photos turned out.

Favorite country to go on vacation? The Maldives and Italy. Favorite movie Inception. Country you wish to retire to? Spain. What would you suggest we visit in your home country (Egypt)? It would have to include the Pyramids, Sharm el Sheikh, Luxor, Alexandria, Dahab, and Hurghada. Who is your role model? Zaha Hadid (Iraqi-British architect), Frank Lloyd Wright (legendary American

architect), Steve Jobs and Donald Trump. What do you like most about Dubai? The atmosphere. Favorite Dubai restaurant? Black Canyon, and P.F. Chang’s. What is your most memorable experience in Dubai? My graduation. Why are you a proud AUD staff member? AUD is my second home. I lived here during my four years of studying – that’s longer than I’ve lived in my own place! I feel like I am giving back what was given to me as a student. What’s your favorite quote? The road to success is always under construction. n

Favorite movie Lost in Translation and Melancholia. Favorite TV Show Curb Your Enthusiasm. What would you suggest we visit in your home country? If you are an explorer, you should take a cruise for at least 10 days to discover the Galapagos Islands archipelago. There, you can get close

Who is your role model? Larry David.

If you had three wishes, what would they be? World peace, free Pinkberry for life, and to retire at 30. Why are you a proud AUD staff member? Because I have the coolest job at AUD! n

DANA ABU-LABAN

Editor/Reporter – Dubai Media Incorporated, Dubai TV AUD – Bachelor of Communication and Information Studies (Journalism), 2012

When Dana entered the Mohammed Bin Rashid School for Communication at AUD, she didn't realize just how important her choice would prove to be. Just a year after graduating, she is an editor and reporter for a show on Dubai TV. And Dana's followers on Twitter also seem to wallow in her success. Dana Abu-Laban explains bluntly why things have gone so well for her: "Most of what I can do I attribute to AUD. Whatever I learned was right enough to get my career off to a great start."

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american-university-in-dubai

The UAE Ministry of Higher Education and Scientiﬁc Research has licensed the American University in Dubai and accredited all of its programs. AUD is also accredited by the Southern Association of Colleges and Schools Commission on Colleges to award Bachelor’s and Master’s degrees.