We are your Boutique Agency for all your Company’s Public Relations | Marketing Social Media | Internet Marketing Advertising | Business Development NEEDS
Welcome to A Better Concept Incorporated, your one-stop shop for all your advertising, marketing, public relations, social media, business and image development needs. It should never be necessary to break the bank in order to achieve your company objective. Let us design a total public relations and marketing program to give you the advantage over the competition while generating maximum exposure for your company, products, services or product launch. A Better Concept Incorporated, a full service boutique public relations & marketing agency, was formed out of the frustration of working in the world of advertising and marketing for over 25 years and seeing the perils befalling many businesses. The problems facing many small to medium size businesses is time. In too many instances the primary decision maker is too busy working in the business instead of focusing on running the business. This usually creates an environment of failing to plan for success, but even worse they fail to plan for failure, or as we prefer to call it challenges. At A Better Concept, we believe that challenges are opportunities waiting to be uncovered and implemented. It is our goal to take your business to the next level of success, using comprehensive analysis in conjunction with careful targeted recommendations to elevate your business to a level that yields the expected return on investment.
A Better Concept Inc Turning Your Business Model into... a better business concept
Services
Direct Action Delivering Results ABCON is quickly becoming the go to firm in the region. With savvy public relations strategy and eye catching design concepts, we deliver your brand to your ideal target demographics in award winning style.
Services
Media Relations Public Relations Marketing Advertising Product Launches Press Conferences Newsletters Ribbon Cuttings Special Events
Industries Served
Corporate Entertainment Fashion Dining Health/Beauty Legal
Doll tests have revealed that black children prefer white dolls and view black dolls as ugly and bad. The Black Doll Affair is a social club of black women called The Black Dolls. To reverse doll tests results and remind black girls of their inner and outer beauty, these role models engage in philanthropic affairs, donate toy black dolls to little girls, have self-esteem building play dates with teens and host fun events (Black Doll Affairs) that uplift the black woman and increases her pride in hue. These are the "Affairs" of The Black Dolls!
A Better Concept Inc Turning Your Business Model into... a better business concept
Client: Black Doll Affair, Inc.
Christmas on Las Olas with Zola Keller-Winter Wonderland in White | Christmas on Las Olas with Zola Keller– Miss Latina International and models on the Boulevard | Fashion Editorial Photo Shoot for the holiday issue—Venue Magazine Nov/Dec 2011
A Better Concept Inc Turning Your Business Model into... a better business concept
Client: South Beach Furs, Inc.
Sistrunk Historical Festival Gala 2007 - Hosted by NBC6 Anchor and Meteorologist Trina Robinson | Featuring the Parkway Middle School Jazz Band | Guest of Honor and Keynote Speaker, Hall of Famer and Former Dallas Cowboy Michael Irvin.
A Better Concept Inc Turning Your Business Model into... a better business concept
Client: Sistrunk Historical Festival Gala
Macy’s Advertorial in Miami Herald | Coconut Grove Art’s Festival | Whole Foods Coconut Grove | Grace Jamaican Jerk festival| Thanksgiving Demonstration on Local 10 WPLG
A Better Concept Inc Turning Your Business Model into... a better business concept
Client: Irie Spice Inc.
A Better Concept Inc Turning Your Business Model into... a better business concept
Clients
Almarie Chalmers-Life Coach Beres Hammond Concert - 2010, 2011, 2012 & 2014 Black Doll Affair Movement –Social Entrepreneur Cazeau Linton Barnes - Attorneys at Law Chef Carmen Foy - Food Safety Chef DonChristopher Music - Reggae Artist Irie Spice Inc - Personal Chef and Catering Services Ginger Root Fresh Organic Market - Organic Farmer’s Market Island Fusion Gourmet Sauces, Dips and Marinades - Sauce Manufacturer Jerk Machine Inc - Restaurant LA Tans & Aesthetics - Health & Beauty Salon and Tanning Miss Untied Nations Pageant - Beauty Pageant Reggae Runnins - On HOT105fm Saturday 10pm to 1am SafeSpace Foundation - Non-profit Organization (Domestic Violence Shelter) Sea B Marrah - Reggae Artist Sistrunk Historical Festival Gala - Non-Profit Organization South Beach Furs - Fashion Designer and Apparel Manufacturer South Florida Minority Supplier Development Council - (SFMSDC) formerly FRMBC - NonProfit Organization (Business Development) The Legendary Cables - I-Conic Reggae Band Travel To Do Good - Cause Related Marketing Firm WIFF - Women’s International Film Arts Festival - Non-Profit Organization WMWFF—Wilton Manors Wine & Food Festival 2013 , 2014
A Better Concept Inc Turning Your Business Model into... a better business concept
Projects
Jerk Machine 13th Anniversary and voter registration drive [June 2002]
Planned and coordinated the 2007 Sistrunk Historical Festival Gala with Guest Speaker Former Dallas Cowboy Michael Irvin (Weekend prior to his induction into the Hall of Fame) [February 2007]
Black Doll Affair launch South Florida coverage, South Florida Times, Westside Gazette and South Florida Sun-Sentinel [Dec 2008]
Black Doll Affair—Interview on South Florida Today with Trina Robinson for the launch of the Black Doll Affair South Florida Chapter, [December 2008]
FRMBC-Florida Regional Minority Business Council Expo - NBC6’s South Florida Today with Trina Robinson, response was tremendous, calls were coming in prior to interview completion [March 2009]
Secured NBC6’s Amara Sohn for Facilitator of FRMBC Expo Luncheon [March 2009]
SafeSpace Foundation—Rotary Club Multi-Purpose Room Naming and Dedication Ceremony Covered in South Florida Times [2010]
Booked interview with NBC6’s Sharon Lawson for Beres Hammond’s 2010 concert at the Hard Rock Live [July 20, 2010]
Blog coverage of Jerk Machine’s 21 Anniversary- Sun-Sentinel SUP by John Tanasychuk [Dec 2010]
Secured NBC 6’s anchor Sharon Lawson to MC the 2011 Beres Hammond Concert at the Hard Rock Live [July 23, 2011]
Black Doll Display—African American Library and Cultural Center [Dec—Feb 2008, 2009 and 2011]
Chef Carmen Foy on Miami Live Labor Day Weekend speaking about Food Safety and Handling [Sept 2011]
A Better Concept Inc Turning Your Business Model into... a better business concept
Projects
The Angelique Terrelonge Collection of Marabou Furs [South Beach Furs]– Fashion Editorial Venue Magazine [Nov/Dec 2011]
South Beach Fur at Zola Keller for Christmas on Las Olas [ Dec 2011]
South Beach Furs – The Tiny Jewel Box Blog by Jewel Figueras [Oct 2011]
Chef Irie Spice – Cover Photo Shoot Venue Magazine [Sept/Oct 2011]
Chef Irie Spice – Grace Jamaican Jerk Festival [Nov 2010 and 2011 ]
Chief Irie at Macy’s [2010 and 2011]
Island Fusion Gourmet Sauces—Chef Dea promoting her sauces on NBC6 Live Miami [Sept 2011]
Island Fusion—Feed the Nation [Fall 2011]
Chef Irie Spice/Island Fusion—Tiny Jewel Box Blog by Jewel Figueras [Fall 2011]
Chef Irie Spice Coconut Grove Arts Festival [Feb 2010 and 2011]
WIFF - Interviews on Coast 97.3fm, HOT105fm on Reggae Runnins - Tanto Irie and TJMS - Rodney Baltimore Community Service Announcement, NBC6 Miami Live, Comcast Newsmakers, [March 2011] Ginger Root Fresh Market Opening at the Yellow Green Farmer’s Market [Jan 2012]
Black Doll Affair— Atlanta. GA. Interviews and blogs, Frank and Wanda Show, Examiner.com, Rollingout.com [May 2012]
Chef Irie Spice—Venue Magazine photo/video shoot for Venue Online [June 2012]
Miss United Nations Pageant—Interviews CNN-Espanol Noti Mujer, Telemundo Acesso, Focus on South Florida, [July 2012 2014]
Chef Irie Spice—Grace Jamaican Jerk Festival NY [July 2012 2014]
A Better Concept Inc Turning Your Business Model into... a better business concept
Rates
A La Carte Items Billable hour
$ 95.00
Press Releases – Research, write and distribute as applicable to my media list & FREE wire services Paid wire services are available for additional cost (cost varies by wire provider)
$ 499.00
Instant Single Media Look Up and research - state your desired target media. do the research, compile the contact information and PDF it to you
$ 200.00
Booking appearances on local broadcast media Research and write press release, disseminate to local or national media, follow up call and emails (pitch) to appropriate editor/producer, interview schedule and preparation
$ 675.00
Booking additional interview with local radio station Includes interview prep and other final arrangements
$ 325.00
Booking ½ hour local talk radio interview with live stream Includes, press release, prepping, booking and final arrangements
$ 800.00
Booking paid speaking engagements Includes research, follow up calls and final booking arrangements
$ 500.00
Reviewing speech for speaking engagement with suggested revisions
$ 155.00
Graphic design work
$ 75.00/hr
Logo Design Includes initial consultation and needs analysis; 3 different design drafts for final selection; 3 revisions are allowed after final selection is made. Additional changes/designs will incur hourly charges. Files are prepared for print, web and broadcast. File formats: psd, eps, jpg and png
$ 599.00
Media Relations – 10 hours of targeted monthly media research and development
$ 950.00
Targeted Publicity Phone Calls 3 day campaign follow up to press release
$ 275.00/day $ 700.00
Social Media creation - training and manual with initial press release. $ 649.00 (FB, Twitter, IG, YouTube Channel with baseline video, Blog, Merchant Circle, Yelp, Flickr and Google+)
A Better Concept Inc Turning Your Business Model into... a better business concept
Rates
Customized Video creation
$ 999.00
60 minutes filming of raw footage • 1 digital HD video camera | 1 video camera stand • 1 location for video shoot | Travel to location for video shoot • Set up and direction of video shoot | Assistance of script writing for video production • Ingest of video into computer for editing • Selection of video clips for editing | Editing of video into a cohesive story • Color correction of video
• Selection of music for production
Creation of graphics such as lower 3rd
• Rendering of video for final output to desired medium [i.e. DVD, youtube, etc.] 30 min finished product with (2 - 30 sec spots or 1-60 sec spot) (Additional charges incurred if hiring makeup artist and talent for video shoot)
Blogging monthly 3 short blogs 250 to 400 words max Press Kit – (EPK (Includes PDF & Flipbook links embedment code) plus 6 hard copies of your Press Kit) Monthly Retainer for all of the above with a guaranteed minimum of 2 press releases per month (does not include custom video) Also Includes:
posting all events, press releases on social media
1 full length blog per month
3 Billable hours of graphic design
Weekly updates for all Social Media will be an additional
$ 349.00
$ 849.00
$3499.00
$ 500.00/Mth
We will customize a package to meet your publicity needs and budget
Event planning for custom projects are planned and billed out in accordance with event and client needs in conjunction with project budget.
A Better Concept Inc Turning Your Business Model into... a better business concept
Gallery
Safespace Walk-a-thon 2011]
Miss Florida –USA 2009 Black Doll Affair Florida Launch
Black Doll Affair on NBC 6 with Trina Robinson 2011 Island Fusion at Feed the Nation 2011
Beres Hammond in Concert Hard Rock Live July 2010 Safespace Walk-a-thon—Chris Riley [Miami Heat] Miss Florida –USA 2009 Black Doll Affair Florida Launch
Miami - Brickell Rotary Room Naming Dedication
HEAT Golf Tournament Alonzo Mourning
Public Relations | Marketing Social Media | Internet Marketing Business Development
6919 W. Broward Blvd | Suite # 298 | Plantation, FL. 33317 954.380.4ABC | 954.566.2712 | 866.566.0288 Fax pr@abetterconcept.com | www.abetterconcept.com