Warning Signal
In 2007, Kompas CEO, Agung Adiprasetyo43, sais the company had learned that the Internet was important. Kompas online media, Kompas Cyber Media (KCM) at that time focused on grabbing viewers overseas. It was not too long that Kompas finally launched its new look with Kompas.com on 4 January 201044. Prior to relaunching Kompas.com in early 2011, Kompas had put in more investments to build multi-platforms media45. As of February 2009, Kompas has been accessible through mobile. In June 2010, all contents are accessible through iPhone and iPod Touch. In May 2010, Kompas made possible BlackBerry users to access its contents. Various launchers were also prepared aiming at iPad ( June 2010), Galaxy Tab (Oct 2010), Windows 7 Phone (Dec 2010), Android ( Jan 2011), Mac and Linux (Oct 2011)46. The expansion on mobile launchers was brave enough as the chances to get more ad spending are still debatable. Kompas said in a statement that not all revenues from the investments can be expected today. Edy Taslim, Kompas Multimedia General Manager, said the company holds a dear a principle which goes like this: “It’s better to try all chances than waiting in vain.” According to SPS Executive Director, Asmono Wikan47, newspaper owners are now seeking more possibilities in marketing their products by making use of digital media48. 43 Agung Adiprasetyo, Kurang I Ekspansi, Perbanyak Konsolidasi, in Media Directory 2007, p. 35. 44 Kompas.com, Kompas.com Tampil dengan Wajah Baru, 4 January 2010. 45 According to SPS Executive Director, Asmono Wikan, Kompas daily once made a breakthrough by offering a package enabling subscriber to have a cell phone and access contents. However, it was then left out. Pikiran Rakyat daily in Bandung was planning to go into the strategy. Interview with Asmono Wikan, 20 June 2011 . 46 Edy Taslim, in a paper entitled Kompas: Inovasi dan Layanan baru, delivered in SPS Outlook 2011 seminar, 11 January 2011. 47 Interview with Asmono Wikan, 20 June 2011. 48 See Tempo magazine, Ketika Pembaca Menjadi CEO, 9 May 2011.
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