BACK ON
SCREEN The smell of fresh popcorn, the taste of savory soft drinks, the surround sound of a dark theater. Everything that people love about going to the movies is back … or coming back. But it’s not so simple. Box offices took major hits last year, and while customers are starting to claim seats again, they aren’t filling them like they did before COVID. Now, though vaccines are widely available and many Americans feel safe going back to “normal,” movie theatres must face another challenge: the impact of streaming services like Netflix and Disney+. words_ maximiliano mereles. photo_martin hidalgo. design_maria emilia becerra.
22 DISTRACTION Happening
