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“¡Elotes, champurrados, raspados!” Mexican Localization in Chicago

Flickr Uploaded on August 6, 2007 by Mr. Montrose

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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Elotes is a popular street food is usually served in Mexico, however there happens to be a strong population of eloteros in the southern part of United States. Even more surprisingly there is a large eloteros population in Chicago as well, this may be due to the large Mexican community. Eloteros are people who specifically dedicate themselves to selling elotes. They use an often covered, push cart to mobilize their sales. These salesmen can be stationary or mobile, however in Chicago you do not see the eloteros during the winter. This street food consists of a roasted corn on the cob. The corn kernels are shaved off and put in a Styrofoam cup. This is added with hot chile sauce and other condiments such as butter, mayonnaise, sour cream, cheese, lemon juice, and salt then eaten with a spoon.

Flickr Uploaded on August 6, 2007 by Horatio2007

All of this can be yours for a price of $2.50. You pay an affordable price, while the elotero receives a small margin, and inconsistent business based on his strategic location.

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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COUNTERACTIVE CHICAGO CLIMATE THE HARSH CONDITIONS OF THE CHICAGO CLIMATE ARE NOT BENEFICIAL TO CONDUCTING UN-SHELTERD BUSINESS OR BUSINESS FROM A MOBILE ELOTES CART Flickr Uploaded on 10 December 2005 By celikins

Elotes is a popular street food is usually served in Mexico, however there happens to be a strong population of eloteros in the southern part of United States. Even more surprisingly there is a large eloteros population in Chicago as well, this may be due to the large Mexican community. Eloteros are people who specifically dedicate themselves to selling elotes. They use an often covered, push cart to mobilize their sales. These salesmen can be stationary or mobile, however in Chicago you do not see the eloteros during the winter. This street food consists of a roasted corn on the cob. The corn kernels are shaved off and put in a Styrofoam cup. This is added with hot chile sauce and other condiments such as butter, mayonnaise, sour cream, cheese, lemon juice, and salt then eaten with a spoon. All of this can be yours for a price of $2.50. You pay an affordable price, while the elotero receives a small margin, and inconsistent business based on his strategic location.

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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Possible Intentions: BY HAVING A CART, THE ELOTERO MAY BE DOING BUSINESS THE ONLY WAY HE KNOWS. THIS MAY BE DERIVED FROM HIS EXPERIENCES IN A WARMER CLIMATE, SUCH AS MEXICO, THE HOME WHERE HE CAME FROM AND THE HOME OF THE ELOTES.

Possible Solutions:

designed by Patrick Warram

ELOTEROS COULD CONSIDER ALTERNATIVE SHELTERS DURING THE HARSH WINTER MONTHS IN CHICAGO. THIS IS A “POP - UP” TENT WHICH THE ELOTES CART COULD REMAIN STATIONARY IN. WHEN IT IS TIME TO MOVE THE CART,YOU SIMPLY COLLAPSE THE TENT. ELOTEROS COULD MAKE THEIR WAY DOWNTOWN AND EMBRACE CHICAGO’S WINTER ACTIVITIES LIKE ICE SKATING. BY SEEKING BUSINESS IN AREAS WITH DIVERSE MARKETS, SUCH AS MILLENNIUM PARK, THE ELOTERA MAY INCREASE HIS VOLUME OF SALES.

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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Elotes is a popular street food is usually served in Mexico, however there happens to be a strong population of eloteros in the southern part of United States. Even more surprisingly there is a large eloteros population in Chicago as well, this may be due to the large Mexican community. Eloteros are people who specifically dedicate themselves to selling elotes. They use an often covered, push cart to mobilize their sales. These salesmen can be stationary or mobile, however in Chicago you do not see the eloteros during the winter. This street food consists of a roasted corn on the cob. The corn kernels are shaved off and put in a Styrofoam cup. This is added with hot chile sauce and other condiments such as butter, mayonnaise, sour cream, cheese, lemon juice, and salt then eaten with a spoon.

Uploaded on September 27, 2007 by jucas81

All of this can be yours for a price of $2.50. You pay an affordable price, while the elotero receives a small margin, and inconsistent business based on his strategic location.

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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ANTI - “AMERICAN HEALTH TREND” THE HIGH-FAT COMBINATION OF INGREDIENTS THAT GO INTO THE MAKING OF ELOTES ARE NOT ALIGNED WITH THE CURRENT HEALTH GOALS OF AVERAGE AMERICANS. Uploaded on December 31, 2006 by eight double

Elotes is a popular street food is usually served in Mexico, however there happens to be a strong population of eloteros in the southern part of United States. Even more surprisingly there is a large eloteros population in Chicago as well, this may be due to the large Mexican community. Eloteros are people who specifically dedicate themselves to selling elotes. They use an often covered, push cart to mobilize their sales. These salesmen can be stationary or mobile, however in Chicago you do not see the eloteros during the winter. This street food consists of a roasted corn on the cob. The corn kernels are shaved off and put in a Styrofoam cup. This is added with hot chile sauce and other condiments such as butter, mayonnaise, sour cream, cheese, lemon juice, and salt then eaten with a spoon. All of this can be yours for a price of $2.50. You pay an affordable price, while the elotero receives a small margin, and inconsistent business based on his strategic location.

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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Possible Intentions: BY COMBINING VARIOUS HIGH-FAT INGREDIENTS, THE ELOTERO MAY BE REPLACING NATURAL INGREDIENTS FOR CHEAPER ALTERNATIVES THAT PRESERVE WELL, IN EFFORTS TO KEEP OVERHEAD COSTS DOWN.

Possible Solutions:

designed by Patrick Warram

ELOTEROS COULD BE SERVED WITHOUT THE HIGH-FAT INGREDIENTS ULTIMATELY LOWERING THE COST. THE PRICE WOULD REMAIN THE SAME BECAUSE THE ELOTERA COULD ADD MEXICAN SPICES THAT ARE UNIQUE TO ELOTES. ELOTES COULD BE SERVED PLAIN AND KEPT ON THE CORN COB, AS OPPOSED TO SHAVED OFF. ADDITIONAL EXOTIC SPICES COULD ENHANCE THE AUTHENTIC FLAVOR OF ELOTES WHILE BEING SERVED AS A GOURMET TREAT,

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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Elotes is a popular street food is usually served in Mexico, however there happens to be a strong population of eloteros in the southern part of United States. Even more surprisingly there is a large eloteros population in Chicago as well, this may be due to the large Mexican community. Eloteros are people who specifically dedicate themselves to selling elotes. They use an often covered, push cart to mobilize their sales. These salesmen can be stationary or mobile, however in Chicago you do not see the eloteros during the winter. This street food consists of a roasted corn on the cob. The corn kernels are shaved off and put in a Styrofoam cup. This is added with hot chile sauce and other condiments such as butter, mayonnaise, sour cream, cheese, lemon juice, and salt then eaten with a spoon. All of this can be yours for a price of $2.50. You pay an affordable price, while the elotero receives a small margin, and inconsistent business based on his strategic location.

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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LACK OF WESTERN ECONOMIC STRATEGY THE INEFFICIENCIES OF THE ELOTERO’S BUSINESS MODEL ARE NOT HONORED AS COMPETITION WITHIN THE FOOD SERVICE INDUSTRY. THE MARGINS THAT ARE MADE ON ELOTES ARE NARROW, AND PROFIT IS INCONSISTENT.

Elotes is a popular street food is usually served in Mexico, however there happens to be a strong population of eloteros in the southern part of United States. Even more surprisingly there is a large eloteros population in Chicago as well, this may be due to the large Mexican community. Eloteros are people who specifically dedicate themselves to selling elotes. They use an often covered, push cart to mobilize their sales. These salesmen can be stationary or mobile, however in Chicago you do not see the eloteros during the winter. This street food consists of a roasted corn on the cob. The corn kernels are shaved off and put in a Styrofoam cup. This is added with hot chile sauce and other condiments such as butter, mayonnaise, sour cream, cheese, lemon juice, and salt then eaten with a spoon. All of this can be yours for a price of $2.50. You pay an affordable price, while the elotero receives a small margin, and inconsistent business based on his strategic location.

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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Possible Intentions: BY USING AN OUTDATED TRADING MODEL, THE ELOTERO MAY BE PRACTICING ALL THAT HE IS ABLE TO, IN REGARDS TO WHAT HE KNOWS AND WHAT HE HAS. IF HIS NATIVE COUNTRY OF MEXICO CONTINUES TO USE A BARTERING SYSTEM THEN THAT IS WHAT HE MAY PRACTICE IN AMERICA. IF HE HAS JUST ARRIVED IN AMERICA, HE MAY NOT HAVE A LOT OF OVERHEAD CAPITAL TO START A LARGE BUSINESS.

17 December 2005 By calmenda

Possible Solutions: ELOTEROS COULD POSSIBLY EXPAND THEIR PRODUCTS, AGAIN BY OFFERING HEALTHY ALTERNATIVES, AS WELL AS KIDS’ SIZES, THIS ALSO MAY EXPAND THE ELOTES MARKETS. ELOTEROS COULD SERVE THE ELOTES STRAIGHT FROM THE HUSK, MAKING THE EXPERIENCE AUTHENTIC, WITH MINIMAL OVERHEAD COSTS AND WASTES.

Uploaded on 25 July 2007 By rodrigo ojeda

AMY BATCHU :: CULTURAL HUMAN FACTORS :: JUDITH GREGORY :: INSTITUTE OF DESIGN

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Elotes