Primary data relate to the effort spent in making sales, whereas secondary data relate to the results of marketing efforts. Primary data are facts and figures recorded prior to a current project, whereas secondary data are newly collected facts and figures for a project. What must an organization use to determine its position respective to the competition during the new-product strategy development stage? Strategic focus and strategic plan Promotion and price strategy Geographic and demographic segmentation SWOT analysis and environmental scanning Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to personally check the brand’s computers and ask questions about its products. Upon purchase of any of its computers, the company allows the customers to return to the store for free consultations up to one year while also providing free software upgrades. Which marketing strategy is Banana Technologies Inc. following? Niche marketing Digital marketing Relationship marketing Guerilla marketing At the __________ level the top management of a company directs the overall strategy for the whole company. strategic business unit functional human resources corporate Which of the following is true of economic development considerations? A company must understand whether a country has a mixed economy or a more agricultural economy. A company must weigh the average income of a country’s consumers.
MKT 421 Education Begins/snaptutorial.com
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