Åsnes Online Asnes.com
Hytteboka
www.asnes.com
www.facebook.com/asnes1922
www.blog.asnes.com
This coming season we at Åsnes will focus our marketing initiatives on brand building and in-store materials. We will be advertising in outdoor medias such as magazines, newspapers and posts during the winter season. We will also focus more within the social media, especially facebook and our very own blog (Hytteboka). We are currently developing our website to be more «outdoor authentic» by including products such as tents and sleeping bags. Our goal here at Åsnes is to increase general brand knowledge by 10%. To achieve this goal we are also considering tapping into the TV and cinema markets. Among TV and cinema ads we will continue using our many sponsorships which build our outdoor brand’s credibility. We are also very proud to announce that Åsnes will be the primary sponsor of “Vinter Veko” in Voss this coming season.
Åsnes Ambassadors
Cecilie Skog
Aleksander Gamme
ÅSNES AMBASSADOR
ÅSNES AMBASSADOR
Cecilie Skog is one of the worlds most accomplished outdoor adventure writers, climber, and avid explorer. She is the only woman who has climbed to the top of all seven continents (seven summits) and also reached both the North and South Poles. Cecilie also crossed Greenland and summited Cho Oyu and K2. Cecilies most recent achievement was crossing the South Pole with Ryan Waters. It was a 70-day trip without the use of wind sails or supplies along the way, a feat no one has ever accomplished before.
Aleksander Gamme is a young healthy man with good humor and a great sense of adventure. He has accomplished many expeditions and has an extensive background associated with climbing and skydiving. Aleksander has a background of journalism as well, giving him a unique ability to convey his experiences on paper. In the Fall of 2011 Alexander Gamme, using the new Åsnes EPIC expedition jacket and traveling on Åsnes Skis, will trek to and from the South Pole. Throughout his journey to the South Pole Aleksander will critique our products, giving us great insight as to how we can better our products for our customers.
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