Brand manual

Page 78

Graphic Unit This unit is instrumental in defining the brand persona to the consumer at a glance. The visual style along with the distinct green of the brand is emphasised upon and differentiates the brand from its competitors. B Natural being synonymous with quenching and satisfying the consumers thirst with the most organic and fresh set of fruits and vegetables is portrayed depicting the choicest ingredients tilted at an angle of 360 degrees at its purest best. The colour coded bands and the ingredients curved along the course of the drop are carefully paired in visual harmony with the green of the brand, thus stressing on the character of the beverage brand.

The ingredient unit imagery curved along the drop

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