Introduction: â—? Social media opens up many opportunities and benefits for the business if used wisely. â—? In this presentation, you can learn how to make optimum utilization of this marketing resource (social media) apart from using it only for your brand awareness.
How to go about it? ● Videos ● Focus on New Generation ● Knowing Your Audience Closely ● Creating Value ● Focus on Customer Service
Videos ● Videos are way ahead than image posts in terms of engagement. ● Now you have option to add videos in the storyboard. ● According to the study from the 1st quarter of this year, more than 200 million Instagram users use Instagram Stories each month.
Focus on New Generation ● The new generation is far more smarter when it comes to learning new things. ● The common platform where they share their findings and experience is social media. ● This means they have money to spend and hence marketers have started to target the new generation early… a smart move! ● Example: Retail businesses are offering clothes that of higher range but with a wide range of styles.
Knowing Your Audience Closely ● Similar to traditional marketing technique, it’s necessary to know your audience before offering your product/services to them. ● Don’t push your services, instead, engage them. ● Share your success stories, your experiences dealing with different personalities, some humorous and non-product related stories. ● This will help you know the potential audiences that will be the right fit for your sales funnel.
Creating Value â—? As mentioned in the first point, engaging the audience with non-product related stuff is also necessary. â—? It is important to find a right balance your content and provide value to the target audience. â—? More the valuable content you provide to the audience, more will be their chances to keep coming back to your page.
Focus on Customer Service â—? Most of the customers use social media to recommend your services or put some feedback (might be positive or negative) about your services. â—? Complaints may seem to be an obstacle, but you can convert this challenge into an opportunity to retain client by a quick response with a solution of their complaint.
Get a Professional Advice As a leading digital marketing company in Pune, Aarna Systems has delivered best social media marketing services to the clients. More details: Role Of Social Media Marketing To Grow Your Business