Welcome Future: Short-term impact of European Capital of Culture Aarhus 2017

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Welcome Future / Aarhus 2017

Image and Identity Impact

Aarhus 2017 stamps On 30 March 2017, five stamps celebrating Aarhus as European Capital of Culture were launched by the Danish national postal service, PostNord. The stamps show some of Aarhus’ most significant landmarks: ARoS Art Museum, Aarhus City Hall, DOKK1,

the Iceberg, and the new Moesgaard Museum. The cost of the stamps was 3.4 EUR, making them suitable for international postage, and by 31 December 2017 more than 1.4 million Aarhus 2017 stamps had been sold.

Paving slabs & Zebra crossing Aarhus Municipality annually replaces 10,000 pavement slabs in the city. In 2016, 4,000 slabs were designed to celebrate the European Capital of Culture year. The slabs were used to replace broken and cracked slabs, and citizens supported the initiative by uploading photos of broken pavements via an app.

The slabs will remain as a physical memory of the year that was, as will a specially designed zebra crossing with the Aarhus 2017 logo in the city centre, created by Benny Ernlund Jørgensen.

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