BOOSTING
the Finnish packa ged food & bevera ge ecosystem
A
ction lies in the heart of entrepreneurship. Crises create real problems, but as a silver lining they can also give the permission to hustle and extend entrepreneurial spirit to the wider community. Finnish packaged food and beverage companies are packed with not only high-quality goods, but great
examples of stepping up to innovate, co-create and generate a positive impact on communities and the environment. Based on both best practices and challenges faced by entrepreneurs, we offer the following tips to those looking to turn up the heat in the Finnish food and beverage cluster:
F OR E NT RE P R EN EU RS & CO M PA N IES Untap hidden skills and resources.
Can you leverage existing skills amongst your venture’s team members? Are there skills in hobbies or interests outside work that can be used to tweak products or reach new consumers?
Keep experimenting.
Has the crisis lowered the threshold for any experiments you could do? Which previously discarded ideas or ideas waiting in the pipeline could be relevant under the changed circumstances?
Join forces with others.
Can you team up with another company to create a new bundle, product, service or marketing campaign? Which previously discarded ideas, or ideas still waiting to be executed, could be relevant under the changed circumstances? Who could have complementary skills or resources?
Learn from experience.
What have you learned during the crisis that could be used going forward? What can you learn from others in and outside of your field about physical offerings, virtual spaces and combining these?
You will learn more from action than in-action, just take a series of small enough risks rather than going too big to fail.
70