2 minute read
How to Up your Community’s Engagement and Reach on Instagram
How to Up Your Property’s Engagement and Reach on Instagram
By Ashley Tyndall
With an average of 95 million posts uploaded onto Instagram every single day, users are bombarded with content, making it more and more difcult for properties to stand out. Instagram is a great social media platform for apartment communities because it allows you to showcase the neighborhood, city, and visual elements of your property. That being said, expanding your reach and engagement on Instagram is much easier said than done. When it comes to social media, we pause to see something that really catches our eye. So, what should you be posting to stop your residents and prospects from aimless scrolling?
INSTAGRAM MARKETING TIPS FOR APARTMENTS
Over 1 billion people use Instagram every month, and of those 1 billion people a signifcant percentage are the target demographic for many apartment communities nationwide. In fact, 71% of U.S. users between the ages 19-29 actively use Instagram, according to Pew Research.
Instagram mimics Facebook from the standpoint that our focus shifts back to resident engagement. It has a single function (picture- and video-sharing), which makes it highly visual and a great platform for conveying the personality of your resident community. Further, users have several formatting options for editing pictures or even videos. Driven by the freedom to format, as well as a quick- scrolling mobile platform, Instagram is among the most interactive social networks. From promoting your property amenities and luxury features to posting about community events and local happy hours, Instagram marketing ofers plenty of ways to engage and inform your residents.
1. ONLY PUBLISH CLEAR, HIGH-QUALITY IMAGES AND VIDEO.
Because Instagram is such a visual platform, how your feed looks, your profle image, and your daily posts and Stories matter almost as much as (if not more so) than your actual captions. Everything needs to have a consistent look and feel. Consider what you want your aesthetic to be. Do you want to have a luxurious feed? A bright white feed? Do you want your images to mimic the overall color hue of your brand colors? Set a strategy for this and work with a digital marketing agency, graphic designer, or social media specialist to create consistent flters to be used on all of your images. Moreover, you should only use high-quality, clear images on your feed. Nothing makes a resident hit the unfollow button quicker than fuzzy, cluttered, or unprofessional images.
