Industry Stakeholders To build and execute a successful graduate recruitment program it is first important to understand the context in which you will be operating. Of course your primary objective is to find and recruit the best graduates to meet the present and future needs of your organisation. However, it is important to understand that there are many other stakeholders in the graduate recruitment industry in addition to the potential graduates themselves.
Employers The number of employers in the graduate recruitment market varies from year to year and is influenced by the individual recruitment needs of organisations as well as broader labour market trends. A significant amount of recruitment is conducted by small to medium businesses without involvement in the targeted attraction and selection campaigns outlined in this guide. However, there are many other organisations that invest heavily in attraction strategies and recruitment processes and will be fierce competition to your own organisation. The employers in our market vary enormously in size, activity and methods of recruitment, and span both public and private sectors. Each organisation will have its own processes, priorities, strategies and objectives. It is important to understand the other employers operating in the market, both those that may be in your industry as well as those from complimentary or even different industry groups, as they may all be targeting a similar group of graduates and thus will be your competition on campus. Despite this fierce competition, it is important to remember that you and your organisation will share many of the same challenges as your competitors. We recommend that you build relationships with those in similar roles to your own, as it will prove vital in your role and to the success of your program. You can connect with employers in your industry through industry bodies such as the AAGE or through networking groups organised within your industry.
Students In 2018, over 147,000 domestic students graduated from Australian universities with an undergraduate degree. These graduates are studying an increasingly diverse range of disciplines as universities offer more AAGE ‘How To’ Handbook | 9
