Speak Less, Say More FRANK RAMOS, ESQ. CLARKE SILVERGLATE
Technology had transformed how we communicate. We receive our information on headlines that pop up on our phones and short posts on social media. There is little time for depth or analysis, and none for digressions or meanderings. If you want to affect behavior through your words, you have to use as few as possible and ensure every word you write or speak is imbued with transcendent meaning. TED Talks show that the most effective speeches are short, direct and to the point.
If you’re leading a law firm, company or non profit, your job is to share your vision, get others to buy into it and inspire them to pursue it wholeheartedly. The challenge is your audience needs to be convinced quickly or likely not at all. Meetings, PowerPoints and presentations that take too long will lose your audience and dilute your vision. Get to the point, make the point and move onto the next points. Here are some tips to make your speaking and writing succinct and powerful: Avoid what others have to say about your vision. It’s your vision. Don’t repeat stories or anecdotes from books you’ve read or presentations you’ve attended. Share your story, and share only the heart of the story and the lessons learned from it. No one cares what you did or what you personally learned. They only care what they can learn from it and how they can apply it to their careers and lives. Continue Reading
9
COMMON DEFENSE | Spring 2022 | azadc.org
