TECH TOPICS
WINBANK – ALL-IN-ONE PACKAGE
Such banking services are provided with a single goal, to always support customers, adding value to their time and supporting them in their everyday life and especially while they are conducting their business.
by Ms Frida KRIFCA1 Manager, Marketing and PR Department Tirana Bank
W
ith the rapid growth of technology and wide spread of internet use, consumers are now more than ever shifting their preference regarding the point of service from the traditional ‘brick and mortar’ branches to other alternative channels, mainly online banking. This shift is gaining more ground and is becoming a reality in Albania, a country in which the majority of population has now access to the internet. Alternative channels provide customers a full range of services, mostly the same as those offered through any traditional branch. For many reasons, such as convenience and/or control, usage of alternative channels such as online banking and mobile applications are expected to gradually become the main channel, customers will choose to perform their banking transactions. Tirana Bank’s commitment to offer its customers the option of choosing from a series of alternative channels was further proven in 2012 when Tirana Bank Online, became part of the successful and awarded brand winbank and was renamed to winbank Web Banking. winbank is the electronic banking division of Piraeus Bank, responsible for bank’s 1
alternative channels, such as winbank, Web Banking, winbank Mobile Banking, winbank Phone Banking and winbank for Cards. winbank has been established as a leading and awardwinning innovator in the electronic banking market while it also keeps a very strong portfolio of services, compared to other banks worldwide. winbank platform allows customers to perform complete banking transactions, on a 24/7 basis, making their lives easier, and most importantly, access to winbank services is provided free of charge. winbank platform enjoys worldwide reputation and has been repeat-
Winbank provides a higher degree of convenience that enables customers accessing the bank at all times and places. Its platform gives customers access to almost any type of banking transaction at the click of a mouse and every other means of communication.
edly awarded with several prizes. Piraeus Bank’s mobile banking service was announced as “Best in Mobile Banking” in Europe for yet another year. Moreover, Piraeus Bank’s web banking service was acknowledged as the “Best Web Site Design” in Europe, the same applies for Piraeus Bank’s Cyprus. Web banking service was acknowledged as the “Best Integrated Consumer Bank Site” in Europe. Additionally, Piraeus Bank web banking service was acknowledged as the “Best Consumer Internet Bank” in Greece for yet another year; the same title was earned by Piraeus Bank Cyprus. for its web banking service in Cyprus. As the e-banking marketplace has evolved so have the services, offered by winbank. The main areas in which winbank is constantly working on keeping its competitive advantage are: ease of access, convenience, enhanced functionality and, of course, security. winbank provides a higher degree of convenience that enables customers accessing the bank at all times and places. Its platform gives customers access to almost any type of banking transaction at the click of a mouse and every other means of communication. Indeed, the internet use as a new alternative channel for distributing financial services has become a competitive necessity, instead of just a way to achieve competitive advantage with the advent of globalization and tough competition. This
Ms. Frida KRIFCA has held this position up to September 30, 2013 and after that date she left for another position outside, Tirana Bank.
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