Strategy

Logo ° Development

Outline exploration

Colour exploration

Icon exploration Apart from the thick outline coherent to my illustration style, I put three small icons in the logo design, which can visually represent the campaign without text.

Logo ° Final outcome

Refinement After a helpful feedback session with Laure, I gave up the framing box of "T2" and adjusted the shape of "C&O" to achieve better legibility and communication.

Final motion logo For digital media including Instagram story, YouTube ad, and website loading page,

Final campaign logo

Poster ° Development

Photo version 1 Photo version 2 Original Refined brand mark

Final style Not satisfied with the experimented photo versions, I decided to use the original illustration style for my campaign while keep refining it and adding more details.

Hand refinements Listening to Lauren's advice, I added sleeves at the end of the hands to make them look less surreal. Detail refinements In order to better combine the brand mark and the QR code with my illustration, some three-dimensional boxes were created, with different position versions.

Refined hands Table version Under moon version Refined version

Postcard ° Development

Original Simple idea, lack emotional connection with the campaign

Photo version Concept: Wherever we are, we are under the same moon.

Refined concept A cut hole for people to take a photo with the full moon

Vertical $1.10

Horizontal $2.20 Stamps Along with the giveaway postcard, a free stamp will also be provided with the purchase of the gift box, thus customers can send the card from our store right away.

Website ° Research

Mooncake flavours The special Lunar edition gift box will include 3 pieces of snow mochi mooncake with 6 flavor options, and the photos retrieved from the Breadtop website will be posted on the campaign page as well.

Campaign banner Following the template of the T2 website, I will design a large campaign banner on the home page, which the QR code will directly link to.

Website & Animation ° Sketch

Website For mobile phone and laptop screen

Rough Storyboard