Concept

Digital ° Social media

Free gif stickers to add more fun Swipe up to read more, Link to the website

Instagram story

A sponsored IG story encouraging people to participate in the campaign

Use campaign hastag Action message

Take a photo of the product It can be the postcard, tea pack, mooncake, packaging, etc.

Tag T2 and Breadtop

Digital ° Gif stickers

Transparent background

Customers can find the Gif stickers on Instagram by searching "T2"

Blue gackground

<The Gif link>

Digital ° Storyboard Digital ° Animation

<The Vimo link>

Reference7 °

Reference

T2 Powell, D 2020, ‘T2 chain could be sold as

Unilever cools on struggling $5b tea business’,

The Sydney Morning Herald, 2 February, viewed 20 September 2021, <https://www.smh.com. au/business/companies/t2-chain-could-besold-as- unilever-cools-on-struggling-5b-teabusiness-20200131-p53wic.html> T2 2021, ‘The T2 Purpose’, viewed 22 October 2021, <https://www.t2tea.com/en/au/ explore-t2/explore-purpose.html> T2 2021, ‘Life at T2’, viewed 28 October 2021, <https://www.t2tea.com/en/au/careers.html> ‘T2 people’ n.d. [image], Brand & Co. viewed 27

October 2021, <https://brandandco.com.au/ portfolio/t2-tea/>. ‘T2 products 2021. [image], T2. viewed 27

October 2021, <https://www.t2tea.com/en/au/ about-25-years.html>. ‘T2 planet’ 2021. [image], T2. viewed 27 October 2021, <https://www.t2tea.com/en/au/careers. html>. ‘T2 store’ n.d. [image], Brand & Co. viewed 27

October 2021, <https://brandandco.com.au/ portfolio/t2-tea/>. ‘T2 tea’ n.d. [image], U-buy. viewed 27 October 2021, <https://www.u-buy.com.tw/en/ product/1F9ZABZQ-t2-tea-five-mini-giftcubes-of-classic-loose-leaf-in-gift-packblack-tea-5-6-oz>. Lush Lush 2020, ‘Who We Are’, 28 January, viewed 21 September 2021, <https://weare.lush.com/ lush-life/our-company/who-we-are/>. Lush 2021, Home, viewed 24 September 2021, <https://www.lush.com/au/en> Lush 2020, ‘Lunar New Year 2021’ [image], We

Are Lush, viewed 11 October 2021, <https:// weare.lush.com/press-releases/bring-inthe-lunar-new-year-with-two-new-lushproducts/>. Lush 2020, ‘Lunar new year’ [image], Instagram, viewed 20 September 2021, <https://www. instagram.com/p/CKbz1-TAcXa/>. Lush, 2021, ‘Brandmark’ [image], viewed 11

October 2021, <https://www.lush.com/uk/ en>. Starbucks

Ancheta, T 2021, ‘Starbucks celebrates Chinese

New Year 2021 with a Year of the Ox-themed collection’, Timeout, viewed 24 August 2021, <https://www.timeout.com/hong-kong/ news/starbucks-celebrates-chinese-newyear-2021-with-a-year-of-the-ox-themedcollection-010821>. Ancheta, T, 2021, ‘Coffee beans collectable music box’ [image], Time Out, viewed 20

September 2021, <https://www.timeout. com/hong-kong/news/starbucks-celebrateschinese-new-year-2021-with-a-year-of-theox-themed-collection-010821>. Ancheta, T, 2021, ‘Teapot and cup set’ [image],

Time Out, viewed 20 September 2021, < https://www.timeout.com/hong-kong/ news/starbucks-celebrates-chinese-newyear-2021-with-a-year-of-the-ox-themedcollection-010821>. Ancheta, T, 2021, ‘Courtesy Starbucks’ [image],

Time Out, viewed 20 September 2021, < https://www.timeout.com/hong-kong/ news/starbucks-celebrates-chinese-newyear-2021-with-a-year-of-the-ox-themedcollection-010821>. Logo genie, 2020, ‘Starbucks logo’ [image], viewed 11 October 2021, <https://www. logogenie.net/blog/starbucks-logo-a-briefhistory-of-their-logo-design-evolution-andwhat-makes-it-so-great>. Starbucks 2021, ‘The Starbucks Story’, viewed 11

October 2021, <https://www.starbucks.com. au/The-Starbucks-Story.phpt>. La Belle Miette La Belle Miette, 2021, ‘About us’, La Belle Miette, viewed 30 August 2021, <https://www. labellemiette.com.au/pages/about-us>. La Belle Miette, 2021, ‘Golden Mandarin’ [image],

Instagram, viewed 30 August 2021, <https:// www.instagram.com/p/B7pKUhkAdt0/>. La Belle Miette, 2021, ‘Gong Xi Fa Cai’ [image],

Instagram, viewed 30 August 2021, <https:// www.instagram.com/p/CLK9S1jjLGp/>. La Belle Miette, 2021, ‘Brandmark’ [image], viewed 11 October 2021, <https://www. labellemiette.com.au/>. TWG Bangkok Post Group 2020, ‘TWG tea adds a bold twist’ [image], Bangkok Post, viewed 20

September 2021, <https://www.bangkokpost. com/thailand/pr/1837074/twg-tea-adds-abold-twist>. Dennis 2020, ‘TWG Tea’ [image], Celebrate the Year of the Rat 2020 with Over 270 Red

Packet Designs, 2021 SUPERADRIANME.com, viewed 20 September 2021, <https://www. superadrianme.com/lunar-new-year-2/rat2020-red-packet-ang-bao-designs-lai-see/>. TWG Tea 2020, ‘Hidden-PuErh blend’ [image],

Instagram, viewed 20 September 2021, <https://www.instagram.com/p/B7ug_ h9nu29/>. Capitaland n.d., ‘TWG Tea Salon & Boutique’ [image], viewed 11 October 2021, <https:// www.capitaland.com/sg/en/shop/malls/ stores/twg-tea-salon-_-boutique.html>. Godiva Godiva, 2021, ‘limited edition Chinese New

Year Collection’ [image], Facebook, viewed 20 September 2021, <https://bs-ba.facebook. com/GodivaMalaysia/photos/a.192786425420 8498/2790417404619841/?type=3&theater>. 1000 logos, 2021, ‘Godiva logo’ [image], viewed 11 October 2021, <https://1000logos.net/ godiva-logo/>. Godiva, 2021, ‘CNY Luxury Gift Box’ [image], IvyPanda 2019, 'Godiva Company's Strengths and Weaknesses', viewed 21 September 2021, <https://ivypanda.com/essays/godiva-case/>. Facebook, viewed 20 September 2021, <https:// bs-ba.facebook.com/GodivaMalaysia/photos/ a.1927864254208498/2788787821449466/?ty pe=3&theater>. Godiva, 2020, ‘Mid-Autumn Festival’ [image],

Facebook, viewed 20 September 2021, <https://www.facebook.com/godivaaustralia/ photos/mid-autumn-festival-is-fastapproaching-and-we-have-limited-stock-leftof-our-18/3359370210793679/>. Godiva 2021, History of Godiva, viewed 21

September 2021, <https://www.godiva.com/ careersGodivaHistory/careersGodivaHistory. html> The brief

西紅柿媽咪 2021, ‘ 中秋節和娃咋過才有儀式感？ 兩個宣揚傳統文化的小遊戲，必不可少 ’ [image],

MdEditor, viewed 22 October 2021, <https:// www.gushiciku.cn/dl/0rlA0/zh-hk>. Pinkoi 2021, ‘ 四式月餅 ’ [image], viewed 22

October 2021, <https://www.pinkoi.com/ product/iu5dzmst>. Wooldridge, G 2020, ‘Full moon’ [image],

Unsplash, viewed 22 October 2021, <https:// unsplash.com/photos/aFMsnhkZoJgt >. ‘Moon Phases September’ 2021, viewed 22

October 2021, <https://en.tutiempo.net/ moon/phases-september-2022.htm> Who Yau, B 2021, ‘Student’ [image], Unsplash, viewed 22 October 2021, <https://unsplash.com/ photos/TsNfxN-mUbo>. Media, K 2021, ‘Two Women Smiling while

Holding Papers’ [image], Pexels, viewed 22

October 2021, <https://www.pexels.com/ photo/two-women-smiling-while-holdingpapers-7651745/>.

Reference

How ‘Breadtop’, 2021. Wikipedia, viewed 22 October 2021, <https://en.wikipedia.org/wiki/Breadtop> ‘Breadtop’, [image], Top RYDE city, viewed 22

October 2021, <https://www.toprydecity.com. au/store/breadtop/>. ‘Logo’, [image], Agape Henry Crux, viewed 22

October 2021, <https://www.ahclawyers.com/ corporate-testimonials>. ‘Melbourne’s Chinese community’ n.d., Live in Melbourne, viewed 23 October 2021, <https://liveinmelbourne.vic.gov.au/discover/ multicultural-communities/chinese> Flags

'Taiwan flag’ 2019, [image], Shutter stock, viewed 24 October 2021, <https://www.shutterstock. com/search/flag+taiwan>. ‘China flag icon’ n.d., [image], Country flags. com, viewed 24 October 2021, <https://www. countryflags.com/china-flag-icon/>. ‘Hong Kong flag icon’ n.d., [image], Country flags.com, viewed 24 October 2021, <https:// www.countryflags.com/product/hong-kongflag-package/>. ‘Malaysia flag icon’ n.d., [image], Country flags.com, viewed 24 October 2021, <https://www.clipartmax.com/middle/ m2H7d3N4d3d3N4N4_to-you-malaysia-flagicon-circle/>. ‘South Korea flag icon’ n.d., [image], Country flags.com, viewed 24 October 2021, <https:// www.countryflags.com/south-korea-flagicon/>. Tea Mu, M 2019, [image], ‘Milk tea’. Unsplash, viewed 25 October 2021, <https://unsplash.com/ photos/53knZ_O2oxI>. Parkinson, R 2021, [image], ‘Bubble Mile tea’.

The spruce eats, viewed 25 October 2021, <https://www.thespruceeats.com/bubble-tearecipe-694162>. Sidorov, P 2021, [image], ‘Black tea’. Unsplash, viewed 25 October 2021, <https://unsplash. com/photos/oP9DfJKDyQc>. Crystalweed 2020, [image], ‘Green tea’.

Unsplash, viewed 25 October 2021, <https:// unsplash.com/photos/-tJ3tTNLNg8>. Shes, V 2020, [image], ‘Fruit tea’. Unsplash, viewed 25 October 2021, <https://unsplash. com/photos/hsJD1kOnQQI>. Marras, A 2017, [image], ‘Herbal tea’. Unsplash, viewed 25 October 2021, <https://unsplash. com/photos/vtntD9h1xBw>. Survey Kao, J 2021, [image], ‘Furry Ox’. Behance, viewed 26 October 2021, <https://www.behance.net/ gallery/110169661/Furry-Ox-2021-Spring-

Couplets>. Schlabs, D 2019, [image], ‘Christmas background’. Unsplash, viewed 26 October 2021, <https://unsplash.com/photos/xhY0_ j02ZWE>. Isabella 2019, [image], ‘cupcake’. Unsplash, viewed 26 October 2021, <https://unsplash. com/photos/sQoIRY84a2E>. Persona Rmah, L 2015, ‘Girl’ [image], Unsplash, viewed 23

October 2021, <https://unsplash.com/photos/

R1Ku62Z7zqE>. Phi, B 2018, ‘Girl’ [image], Pixels, viewed 23

October 2021, <https://www.pexels.com/ photo/man-standing-near-wall-leaning-onhis-left-1182125/>. Shimazaki, S, ‘Thoughtful ethnic businessman using laptop while working in office [image],

Pixels, viewed 23 October 2021, <https:// www.pexels.com/photo/thoughtful-ethnicbusinessman-using-laptop-while-working-inoffice-5668885/>. Mihalkova, A 2019, ‘Woman’ [image], Unsplash, viewed 23 October 2021, <https://unsplash. com/photos/WpcT8nqyPRM>. How ‘Breadtop’, 2021. Wikipedia, viewed 22 October 2021, <https://en.wikipedia.org/wiki/Breadtop> ‘Breadtop’, [image], Top RYDE city, viewed 22

October 2021, <https://www.toprydecity.com. au/store/breadtop/>. ‘Logo’, [image], Agape Henry Crux, viewed 22

October 2021, <https://www.ahclawyers.com/ corporate-testimonials>. ‘Melbourne’s Chinese community’ n.d., Live in Melbourne, viewed 23 October 2021, <https://liveinmelbourne.vic.gov.au/discover/ multicultural-communities/chinese> Flags

'Taiwan flag’ 2019, [image], Shutter stock, viewed 24 October 2021, <https://www.shutterstock. com/search/flag+taiwan>. ‘China flag icon’ n.d., [image], Country flags. com, viewed 24 October 2021, <https://www. countryflags.com/china-flag-icon/>. ‘Hong Kong flag icon’ n.d., [image], Country flags.com, viewed 24 October 2021, <https:// www.countryflags.com/product/hong-kongflag-package/>. ‘Malaysia flag icon’ n.d., [image], Country flags.com, viewed 24 October 2021, <https://www.clipartmax.com/middle/ m2H7d3N4d3d3N4N4_to-you-malaysia-flagicon-circle/>. ‘South Korea flag icon’ n.d., [image], Country flags.com, viewed 24 October 2021, <https:// www.countryflags.com/south-korea-flagicon/>. Tea Sidorov, P 2021, [image], ‘Black tea’. Unsplash, viewed 25 October 2021, <https://unsplash. com/photos/oP9DfJKDyQc>. Parkinson, R 2021, [image], ‘Bubble Mile tea’.

The spruce eats, viewed 25 October 2021, <https://www.thespruceeats.com/bubble-tearecipe-694162>. Mu, M 2019, [image], ‘Milk tea’. Unsplash, viewed 25 October 2021, <https://unsplash.com/ photos/53knZ_O2oxI>. Crystalweed 2020, [image], ‘Green tea’.

Unsplash, viewed 25 October 2021, <https:// unsplash.com/photos/-tJ3tTNLNg8>. Shes, V 2020, [image], ‘Fruit tea’. Unsplash, viewed 25 October 2021, <https://unsplash. com/photos/hsJD1kOnQQI>. Marras, A 2017, [image], ‘Herbal tea’. Unsplash, viewed 25 October 2021, <https://unsplash. com/photos/vtntD9h1xBw>. Survey Kao, J 2021, [image], ‘Furry Ox’. Behance, viewed 26 October 2021, <https://www.behance.net/ gallery/110169661/Furry-Ox-2021-Spring-

Couplets>. Schlabs, D 2019, [image], ‘Christmas background’. Unsplash, viewed 26 October 2021, <https://unsplash.com/photos/xhY0_ j02ZWE>. Isabella 2019, [image], ‘cupcake’. Unsplash, viewed 26 October 2021, <https://unsplash. com/photos/sQoIRY84a2E>. Persona Rmah, L 2015, ‘Girl’ [image], Unsplash, viewed 23

October 2021, <https://unsplash.com/photos/

R1Ku62Z7zqE>. Phi, B 2018, ‘Girl’ [image], Pixels, viewed 23

October 2021, <https://www.pexels.com/ photo/man-standing-near-wall-leaning-onhis-left-1182125/>. Shimazaki, S, ‘Thoughtful ethnic businessman using laptop while working in office [image],

Pixels, viewed 23 October 2021, <https:// www.pexels.com/photo/thoughtful-ethnicbusinessman-using-laptop-while-working-inoffice-5668885/>. Mihalkova, A 2019, ‘Woman’ [image], Unsplash, viewed 23 October 2021, <https://unsplash. com/photos/WpcT8nqyPRM>.