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MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by using MIS in a primary activity?
A. Scottrade Corp. creating an online system for employees to track paychecks, benefits, the wellness-rewards program, and other employee benefit items. B. A system for the sales and marketing departments to track specific sales targets and follow-up processes. C. An easy electronic survey to be sent to the customer right after a service is completed. D. Royal Crest Dairy placing their order and delivery system on an easily accessible Web portal so customers can track delivery status. MIS can add value to both primary and support activities within a business. All are primary activities except Scottrade Corp. creating an online system for employees to track paychecks, benefits, their wellness-rewards program, and other employee benefit items. This is a support value activity.
AACSB: Reflective Thinking AACSB: Technology Blooms: Analyze Difficulty: 3 Hard Learning Objective: 02-04 Demonstrate how a company can add value by using Porter's value chain analysis. Topic: Value Chain Analysis
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