(A) It separates the forces into internal and external categories. Full file at(B) https://testbankuniv.eu/Contemporary-Marketing-17th-Edition-Boone-Test-Bank The model was later updated to include the impact of the Internet on a firm's strategies.
(C) It identifies the threat of regulatory controls as one of the five forces. (D) It only applies to firms that manufacture their own products. (E) It is an integral part of the SWOT Analysis. Answer : (B)
185.
The basic elements of a marketing strategy consist of ____________. (A) Product and promotion (B) Strategic planning and tactical planning (C) The customer and the exchange (D) Strategic planning and marketing planning (E) The target market and the marketing mix Answer : (E)
186.
What has five dimensions, is dynamic and ever changing, and drives the marketer's decisions about target markets and the marketing mix? (A) The strategic plan (B) The rule of three (C) The marketing concept (D) The marketing environment (E) The customer orientation Answer : (D)
187.
With respect to the BCG matrix, which one of the following generates considerable income, but requires sizeable investments to underwrite further growth in the future? (A) Cash cows
Full file at https://testbankuniv.eu/Contemporary-Marketing-17th-Edition-Boone-Test-Bank