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111. Promotional expenditures on advertising, sales promotion, and personal selling:
A. are the three main components of marketing mix. B. are incomes that must be covered in a firm's pricing structure. C. contribute to a product's cost and price, which in turn will affect a company's return on investment. D. are expenses that must be covered as they help by creating demand for a product. E. are examples of fixed costs on an organization's income statement. 112. Which of the following statements about the interaction of pricing with advertising and promotion is true?
A. The positive relationship between high relative advertising and price levels is weakest for products in the introductory stage of the product life cycle. B. The positive relationship between high relative advertising and price levels is weakest for products that are market leaders. C. Companies with high-quality products suffer the least, in terms of return on investment, with inconsistent advertising and pricing strategies. D. Brands with low relative advertising budgets are able to charge premium prices. E. High relative ad expenditures should accompany premium prices, and low relative ad expenditures should be tailored to low prices. 113. _____ are sets of interdependent organizations involved in the process of making a product or service available for consumption.
A. Marketing channels B. Marketing segments C. Marketing facilitators D. Marketing sectors E. Marketing programs
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