UN EXPO 2015 concept 31 03 2014 by Antonella Porfido

UN System at EXPO 2015 Milano

ROME, 31.03.2014

UN AGENCIES

FAO

UPOV

IFAD

WTO

WFP

UNOG

CBD

ILO

CERN

DPI/OCHA

UNWOMEN

UNCCD

ITU

WIPO

UNCTAD

UNEP

UNESCO

UNICEF

UNIDO

UNODC

WHO

EXPO 2015 Masterplan

THEME STATEMENT

UN-EXPO2015 VISUAL IDENTITY

LOGO

VERTICAL

SMALL version

UN - EXPO 2015 LOGO in 7 languages

AR 13

EXHIBITION

PILLARS

stunted children less than 2 years

access to adequate food all year round

food systems are sustainable

increase in smallholder productivity and income

loss or waste of food

TUTTI bambini con deďŹ cit di sviluppo sotto i due anni

accesso a cibo adeguato, sempre

i sistemi alimentari siano sostenibili

aumento della produttivitĂ e del reddito dei piccoli agricoltori

perdite o sprechi di cibo

UN-EXPO2015 and the ZHC CAMPAIGN

UN -EXPO2015 and ZHC

INFOGRAPHIC IDENTITY

Poster [Hunger Map] Brand Identity

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

Comoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

This map shows the proportion of undernourishment in the total population of developing countries as of 2011-13. The indicator is an estimate of the percentage of the population at risk of caloric inadequacy. Further information is available at www.fao.org/publications/sofi/en/

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

ÂŠ 2013 World Food Programme The designations employed and the presentation of material in the maps do not imply the expression of any opinion whatsoever on the part of WFP concerning the legal or constitutional status of any country, territory or sea area, or concerning the delimitation of frontiers.

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

Final boundary between the Republic of Sudan and the Republic of South Sudan has not yet been determined. South Sudan declared its independence on 9 July 2011. Data for Sudan (post-2011) and South Sudan are not yet available.

INFOGRAPHIC Brand Identity

GRAPHIC FORMAT

VIDEO

WEB BANNER

LOGO BOOK

ALTERNATIVES FOR SPECIAL USES

UN-EXPO2015 TEAM

24 LOGO BOOK

ALTERNATIVES FOR SPECIAL USES

UN-EXPO2015 TEAM

POSTER

OUR SYMBOL: the Spoon

Symbol - Concept references

Berlin Bears

27 Copenhagen Elephants

Milan Cows

The Spoon OUR SYMBOL

Spoon, design the shape

Screen - Infographic Communication UN

Pillar / key message

Poster

The Spoon will be the symbol of the UN System at Expo 2015. The UN would like to use a spoon installation as the key symbol of the UN itinerary together with relevant infographics. The UN-Expo Team envisages a total of 18 spoon installations throughout the Expo site (one in each cluster, one in Pavilion 0, two at the main gate, and 6 in the other thematic areas and avenues), as shown in the map below. The Zero Hunger Game will be linked to the UN Itinerary and will be useful to encourage visitors to follow the itinerary.

UN ITINERARY

UN EXPO2015 Itinerary The Spoon will be the symbol of the UN System at Expo 2015. The UN would like to use a spoon installation as the key symbol of the UN itinerary together with relevant infographics. The UN-Expo Team envisages a total of 18 spoon installations throughout the Expo site (one in each cluster, one in Pavilion 0, two at the main gate, and 6 in the other thematic areas and avenues), as shown in the map below. The Zero Hunger Game will be linked to the UN Itinerary and will be useful to encourage visitors to follow the itinerary.

PAVILION 0

Pavilion 0

The UN-Expo Team is waiting for a reply from Expo. The document has been sent to Expo on 30.01.2014

Rome, 30 JANUARY 2014

UN-EXPO TEAM RESPONSE TO THE Memorandum for the fine-tuning of UN contents into the Pavilion Zero, accomplishing the Zero Hunger concept as detailed in UN documents Reference documents: • Pavilion Zero exhibition’s visual description sent to UN by mail via Expo Int. rel. dep. • ‘Knowledge wells’ proposal of display, sent to UN in draft via Stefano Karadjov • UN system presence in Pavilion 0 - draft proposal on the basis of the discussions 5-6 December 2013 On the basis of the considerations raised by the UN and following the Artistic Director’s suggestions, the following is Expo’s proposal for a wider and more visible presence of the UN’s Zero Hunger concepts in Pavilion Zero (reference numbers on the top of each paragraph refer to the list in the document: UN system presence in Pavilion 0).

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

UN LOGO & ZERO HUNGER TITLE AND PAY-OFF VISIBILITY [*Moved so as to follow chronological order] Expo will grant UN the right to put the UN logo on the facade of the building. As well as the title and the pay-off of the Zero Hunger concept, in accordance with the graphic layout which has still to be established.

EXAMPLES

UN-EXPO TEAM: The UN-Expo team welcomes this proposal and envisages a projection of the Zero Hunger concept on this space including the UN-Expo logo, which would be static, and a motion graphic, which would represent each of the 5 pillars and focus area of the Zero Hunger Challenge (ZHC). Requested from Expo: Exact dimensions of this space and where it would be located on the building, preferably in a highly visible space.

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

1. The Theatre of Memory

2. The tree of life

(excluded from your memorandum). It was understood that the tall library wall will contain drawers with objects and on this basis the UN-Expo team suggested that objects representing the pillars of the Zero Hunger Challenge could be included.

EXAMPLES

On the back of the giant library there will be a huge wall of monitors. On these monitors there will be already a loop of animation with approximately the following order: • 4 short movies (2’) on giant projections telling a story of hunting, fishing, harvesting, cultivating (narrative stories); • hundreds of short movies dealing with the relationship between man and nature (non narrative sequence).

EXAMPLES

WE SUGGEST that the UN gathers some hundreds of short movies (1’ each) through a worldwide video makers’ competition to address the ‘Zero Hunger’ concept. All the competing videos, after an artistic check by the Expo team in order to determine the aesthetic conformity with the other videos, may be shown on the single 700 monitors, alternated to the hundreds of short movies dealing with the relationship between man and nature stated above. Please note that these videos would be displayed mute. TO ACCOMPLISH THIS SOLUTION Expo requires: - to receive some months before the opening of the Expo all the movies in the format which will be required by the technical providers of the installation. Moreover WE SUGGEST to position in this hall the first of the two knowledge wells of the Pavilion Zero, displaying whichever content may be of interest to UN (for details please see on the bottom of this document).

UN-EXPO TEAM: The UN-Expo team proposes that several drawers could contain model books detailing “The right to food”, as listed in the Universal Declaration of Human Rights, each with a QR Code that links visitors to related information sources.

UN-EXPO TEAM: 1. This explanation of the loop of animation is new information for the UN-Expo team and it appears that only the 2-minute movies will have high visibility, while the hundreds of shorter 1-minute movies playing simultaneously on the individual monitors will serve only to produce a dramatic effect? Apart from reduced visibility, the message we hope to communicate through the series of 1-minute videos on the Zero Hunger Challenge could be lost if they are displayed alongside Expo’s videos dealing with the relationship between man and nature. In this case, we request the possibility to have a 2-minute movie dedicated to the UN theme for Expo and the full screen dedicated to the Zero Hunger Challenge for 1-minute intermittent intervals – this would include only Zero Hunger videos playing on individual monitors with a logo. 2. We would like to confirm if Expo’s 1-minute movies will be the result of the competition with Google/YouTube mentioned during our meetings in December? If the competition is still being organized with Google/YouTube, the UN system proposes to be the third partner and to be involved in the selection of videos falling under an additional category on the Zero Hunger Challenge (rather than establishing a separate competition).

Secretary-General Trygve Lie and Chief Architect W.K Harrison depositing copies of the UN Charter and the UDHR while laying the corner stone for the secretariat building, NY, 1949. Credit: UN Photo.

3. If it is intended that the UN system should arrange their own competition, this would require financial support

President and Chair of the Commission on Human Rights, Eleanor Roosevelt, looking at the Universal Declaration of Human Rights in Spanish. Credit: UN Photo. website www.fao.org/righttofood/knowledge-centre/rtf-methodological-toolbox/en/

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

3. Food: plants

4. Food, animals

In order to suggest the link between the UN system and preservation of biological biodiversity through important international tools such as Int. treaties of genetic food resources, WE SUGGEST devoting some graphic texts, near the big library of seeds, to the UN’s explanation of the importance and the outcomes of these treaties. TO ACCOMPLISH THIS SOLUTION Expo requires: - to receive by the end of June 2014 the text contents to be put in the graphics, and to be evaluated and adjusted by the artistic direction.

EXAMPLES

In order to suggest the link between the UN system and preservation of biodiversity through important international tools such as Code of Conduct on Fishery and Global Plan for genetic research on animals, WE SUGGEST devoting some graphic texts to UN explanation of the importance and the outcomes of these tools TO ACCOMPLISH THIS SOLUTION Expo requires: - to receive by the end of June 2014 the text contents to be put in the graphics, to be evaluated and adjusted by the artistic direction.

UN-EXPO TEAM: In order to be in harmony with the design or message of this room, the UN proposes to present our material in a similar way on additional hanging panels, similar to those displaying the sliced fruit and vegetables (using simple info graphics and style).

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

EXAMPLES

UN-EXPO TEAM: Once again, the UN-Expo team would like to be consistent with the style of this room and therefore proposes shaded animal footprints on the ground, which highlight key principles of the preservation of biodiversity.

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

5. The Valley of Civilization

6. The room of farming tools.

(excluded from your memorandum). The UN-Expo team based their proposal on the basis of Expo’s plan to demonstrate sustainability by replanting trees to make up for the wood used throughout the Expo site. It was understood that the funds for this project would come from the auctioning of the 400 sqm table of prehistoric kauri forest wood set to take place after Expo 2015.

EXAMPLES

In this room a number of historic agricultural instruments will hung from the ceiling. WE SUGGEST that a link between historic tools and farming tools still used today in developing countries may be drawn using graphic texts on a wall of the hall. TO ACCOMPLISH THIS SOLUTION Expo requires: - to receive by the end of June 2014 the graphic text contents to be put in the scenic walls, to be evaluated and adjusted by the artistic direction

UN-EXPO TEAM: The UN system proposed to act as implementing partner and coordinate the planting of these trees using the funds from the auction. A simple plan for this project (graphics/text) could be presented beside the table in the Valley of Civilization as well as a small exhibit or graphic texts on the topic Forest/Food or non-wood forest products.

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

EXAMPLES

UN-EXPO TEAM: The team welcomes this proposal. The graphic text can be used to highlight also how these tools increase smallholder production and could also explore a modern farming tool such as mobile phone applications – how farmers now depend greatly on innovative mobile applications for information on planting, alerts for livestock diseases etc.

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

7. The room of containers

8. Industrialization

In order to establish a link between the historic vases and the UN-WFP project “Safe stoves”, WE SUGGEST to devote a part of the wall where the historic vases will be put (either 4 or 6 spots) to the display of the Safe stoves project and out-comes with graphic description and the reconstruction of a Safe stove (if possible depending on its dimensions). TO ACCOMPLISH THIS SOLUTION Expo requires: - to receive more info on the Safe stoves; - if positive, to provide by the end of June 2014 the graphic and text contents to be put in the scenic walls, to be evaluated and adjusted by the artistic direction.

EXAMPLES

(excluded from your memorandum) – we realize that little space is available in this room

EXAMPLES

UN-EXPO TEAM: The team welcomes this proposal, WFP will provide more info about the stoves. Part of the graphic text could highlight the importance of containers such as silos in the fight against hunger.

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

9. The market

10. Effects of food loss and Waste

In this hall the effects of industrialization and globalization are shown. In order to represent the food price crisis and its impact on access to food, markets and other issues, WE SUGGEST that a video may be displayed on a totem-wall positioned along the wall of the hall, opposite to the stock exchange wall, describing issues on food market, food dumping, land grabbing, FAO food price, and so on, with added graphics and visual texts. Please note that this video have to be mute.

EXAMPLES

On the top corner of the hall a narrow cul-de-sac will display a montage of videos of catastrophes and natural disasters due to human actions affecting the natural balance of forces and the cohabitation of populations. WE SUGGEST that all the video footages might come from UN field projects worldwide, and that a graphic text might describe the consequences of human actions on the planet. TO ACCOMPLISH THIS SOLUTION Expo requires: - to receive by the end of September 2014 various video footages in the formats stated by the technical providers in charge of the installation.

TO ACCOMPLISH THIS SOLUTION Expo requires: - to receive a few months before any video that may be projected on the monitor, in the format which will be required by the technical providers of the installation

UN-EXPO TEAM: We are assessing the possibility of producing a video using existing UN material but this material would need to be edited (this will entail a cost).

EXAMPLES

UN-EXPO TEAM: Food loss and waste is one of the five pillars of the ZHC and therefore the UN would like to have a strong presence in this room: 1. In addition to the cul-de-sac with videos and graphic texts, we would like to have a presence at the garbage heap as there are very strong UN messages on food waste, which are not only related to climate change. This could be in the form of a tall transparent totem /thermometer where varying temperatures or levels list increasingly disturbing facts such as how one third of the food produced worldwide for human consumption is lost or wasted from farm to fork – around 1.3 billion tones. This would sit on the edge of the garbage heap. 2. The team welcomes the proposal to include UN footage in the cul-de-sac but we should discuss the content of this footage further as UN messages on natural disasters are not only related to climate change nor do they link the cause of such disasters to human actions in such a direct manner. 3. After consulting our technical experts, we would request Expo’s clarification as to why the effects of climate change are addressed in the same room as food loss and waste.

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

11. Landscapes

12. Best Practices

WE SUGGEST to position in this hall the second of the two knowledge wells of the Pavilion Zero, displaying whichever content may be of interest to UN (for details please see on the bottom of this document).

EXAMPLES

In order to send a final message on the ‘Zero hunger’ concept, WE SUGGEST that one additional film may be displayed in this hall, alternated to the 5 winning best practice movies. TO ACCOMPLISH THIS SOLUTION Expo requires: - a short production of high quality film (duration: 5’ maximum) directed by an internationally renowned director and produced with the highest standards in a narrative way. In this case UN has to share the script of the movie and have the chance to cooperate with the director in order to guarantee artistic conformity with the other 5 films in the hall.

UN-EXPO TEAM: The team already proposed that the photos of landscapes should include UNESCO biosphere reserves, or sites established by countries and recognized by UNESCO to promote sustainable development based on local community efforts and sound science (with UNESCO’s logo visible). The UN also envisages this room as the perfect space to enforce our slogan for Expo, “United for a Sustainable World”. The words could be displayed on the screens intermittently as the landscapes change (Please see below for feedback on wells).

EXAMPLES

UN-EXPO TEAM: 1. The team welcomes the idea the proposal for a fifth film on the Zero Hunger Challenge and following our meeting on 21 January, we have understood that budget is available for this activity and that a famous actor or narrator is required on our side. The team will look into the availability of a UN Goodwill Ambassador with DPI and refer back to you. 2. The UN-Expo team would also like to present a way for Expo visitors to join the Zero Hunger Challenge. This room could be the ideal place for several transparent and interactive screens which would link to Zero Hunger on social media. As visitors approach the exit of Pavilion 0 from the room of Best Practices, they could stop by one of the screens, take a photo of themselves at Expo, select “join the challenge”, and this photo along with the Expo logo, the UN-Expo logo and Expo and UN-Expo weblinks, would be posted directly to a Zero Hunger page (social media to be determined with organizers). The post would then be open to sharing on other social media.

MONVISO UNESCO

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

WELLS

Rome, 30 JANUARY 2014

KNOWLEDGE WELLS

The UN-Expo Team is looking forward to receiving more information on wells

Given the opinions that have been shared in the last meeting on the 6th of December 2013, we kindly ask to receive a final decision from the UN about the presence of the wells. While they are our concepts, we believe this way of displaying must be totally agreed by UN. In this case, Expo will be in charge of the scenic construction and to set up the 2 wells, and will develop the necessary technology (multiscreen projection, touch surfaces, sensors for mobile devices interfaces, Apps architecture). Obviously, we will be totally dependent on the contents, which have to be provided by UN. In this case, the UN must engage a specific project officer UN with specific competences in IT, in order to be the unique interface with Expo project managers and third party technicians from our technological providers.

EXAMPLES

UN-EXPO TEAM: According to Expo data, only 0.5 % of visitors to Pavilion 0 (40 – 50,000 per day spending an average of 20 – 30 minutes in this area) will further explore themes encountered during Expo. Based on the statistics provided, this would mean that a mere total of 45 – 50,000 of the 20 million visitors would use the UN wells over the entire 6-month period. Furthermore, only visitors with an NFC smart phone will be able to download information directly to their phone. Given that most material in the main exhibition space can only be expressed in a visual and emotional way, it is true that the UN System will need to have a means to display a larger quantity of information, such a through digital presentations, but the UN would envisage that this information could be to be easily accessed by all interested visitors and that it would be produced in a cost-effective manner. The UN-Expo team therefore requests: 1. Confirmation that our analysis of the data is correct as if this is the case, it seems that the impact would be minimal. 2. If Expo could propose a more accessible or interactive outlet for this information, which could have a greater impact?

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

Rome, 30 JANUARY 2014

CONCLUSION FROM THE UN-EXPO TEAM We understand that the theme for Pavilion Zero is the relationship between humankind and nature and its effort to seek food and produce it through the exploitation of natural resources. While we realize that this concept perfectly links with three of the pillars of our theme, The Zero Hunger Challenge, namely pillar 3, 4 and 5, thus allowing us to address the issue of sustainability, on the other hand we feel that there is not enough space to directly link with the first two pillars and the broad topic of nutrition. Nutrition, in terms of access to adequate food, represents a major topic for many of the UN organizations who submitted proposals for Expo. We would therefore request you to provide the main concepts and plans for the other thematic areas as soon as possible so that we can identify the most relevant areas and activities to represent the theme of nutrition and other elements proposed by the UN agencies.

the ZERO HUNGER CHALLENGE United for a Sustainable World 100% access to adequate food all year round “Sufficient, safe and nutritious food must be accessible to all people, at all times” Zero stunted children less than 2 years “Child nutrition is a development priority” All food systems are sustainable “All food systems must be sustainable – we can produce more food while protecting biodiversity and the environment”

100% increase in smallholder productivity and income “Investing in smallholders, men and women alike, means investing in the future” Achieving zero loss or waste of food “We all have a role to play in eliminating food waste and loss” Women’s empowerment and gender equality. Women are key actors in the fight against hunger

EXPO’S PROPOSAL: in black | UN RESPONSE: in blue

Memorandum Memorandum from EXPO on UN content proposal in Pavillion Zero 17-1-14 with UN EXPO team response 30-1-14

MOTION GRAPHIC UN-EXPO2015

Pavilion 0 ANIMATION LOGO AND PILLARS... (VIDEO BOMBING)

VIDEO CONTEST

Video Contest PROPOSAL

48 RULES

PERSONAL YOUTUBE CHANNEL

PRICES

BRIEF / THEMES

HOME UN_EXPO2015_MILAN

UN_EXPO2015_VIDEO CONTEST

JURY

(URL TO DECIDE) POLICY

BY SOCIAL MEDIA #UN_EXPO2015_CONTEST URL YOUTUBE VIDEO

PERSONAL YOUTUBE CHANNEL PERSONAL YOUTUBE CHANNEL PERSONAL YOUTUBE CHANNEL

VIDEO INTRODUCTION

YOUTUBE VIDEO CHANNEL UN EXPO2015 CONTEST VIDEO

VIDEO ZHC

PLAYLIST VIDEO CONTEST

BEST PRACTICES

The call will be launched on November 14th 2013 and closed on April 30th 2014. Final results will be published on September 15th 2014.

The call will be launched November 14th 2013

“Food security exists when all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life” Declaration of the World Summit on food security, 1996.

Expo Milano 2015 is launching a call aimed at the recognition and promotion of “Best Sustainable Development Practices on Food Security”. This action contributes to the establishment of the Expo Milano 2015 legacy. The call is addressed to initiatives carried out in different parts of the world, focused on policies, technologies, know-how, services and products related to the theme of Expo Milano 2015 “Feeding the Planet, Energy for Life”, that can be considered as the

highest standards of the time. The Best Practices collection and recognition will be supported by the Feeding Knowledge Program, in partnership with METID-Politecnico di Milano and CHIEAM Bari, which aims at establishing an international scientific network for research and innovation to promote and transfer knowledge on food security and to sustain policies and programs that really meet the needs of Developing Countries.

Initiatives recognized as Best Sustainable Development Practices on Food Security will have to be in line with one of the following five thematic priorities:

Sustainable management of natural resources

Quantitative & qualitative enhancement of crop growing products

Socio-economic dynamics and global markets

April 30th 2014

ELIGIBLE CANDIDATES

Candidate’s initiatives should originate from the collaboration among at least 3 different entities of social, economic, political and scientific sectors. The entities participating in the initiative should identify one of them to act as Lead Applicant. The Lead Applicant should belong to one of the following categories: • Governments (including bilateral aid agencies), local authorities/bodies, public agencies and their associations; • Inter-governmental organizations or agencies; • Civil society organizations or networks (NGOs, associations, public or private foundations); • Business community (SMEs, large enterprises, micro/social enterprises and their associations); • Research and academic bodies; • Public-private partnerships.

Final results will be published September 15th 2014

EVALUATION CRITERIA 1. Innovation 2. Social impact 3. Environmental impact 4. Concreteness 5. Transferability and replicability 6. Openness 7. Attractiveness 8. Sustainability 9. Dissemination.

SELECTION PROCESS

An International Selection Committee (ISC) , composed by high representatives members and experts, will be responsible for the evaluation of BSDP on Food Security.

AWARDS

THEMES

Closed

Sustainable development of small rural communities

Food consumption patterns: diet, environment, society, economy and health

All the BSDP on Food Security will be published and promoted through Feeding Knowledge web platform. Furthermore, they will benefit of visibility inside the Expo Milano 2015 exhibit Site with: • High visibility in Pavilion 0 • Leaflet/electronic application to identify BSDP route/itinerary • Dedicated workshops to transfer the experiences • Possibility to provide dissemination and promotional materials • Repository on Feeding Knowledge web platform. Expo 2015 will recognize the Best Practices ranked first among the three Best Practices selected in each of the five thematic priorities through a dedicated documentary film. Photographic stories will be produced for the other selected submissions. For application go to http:// www.feedingknowledge.net and discover the platform that will guide you step by step.

METID

BIODIVERSITY PARK Exctract from the document sent to EXPO on 20.12.2013 Among the different proposals received by the different agencies for the Biodiversity Park the following have been identified as key elements for this thematic area: • The importance of conserving biodiversity for food security/nutrition & the role played by Indigenous Peoples/women and men smallholder farmers/local communities as ‘custodians of diversity’ – combining proposals by Bioversity International, UNEP, IFAD, FAO, CBD. • The diminished use of biodiversity in food looking at genetic diversity in diets, ingredients of processed food (i.e. diversity in supermarkets) and what is the impact of reduced biodiversity in our diets in terms of nutrition/long-term food security. Highlight the importance of increasing agro-biodiversity for nutrition & promotion of sustainable diets – combining proposals by FAO and Bioversity International • The diversity of species and their interactions at different levels, including diversity at ecosystems levels, below and under-ground, inter-dependency of different species (i.e. evolved together over time), importance of agro-biodiversity – combining proposals from FAO and Bioversity International, with support from CBD. • Stories from a Baobab – showcasing an existing ‘talking baobab’ produced by the artist Brocadello. The baobab has a tv inside where different Italian celebrities talk about biodiversity in Morocco, Ecuador and Senegal. Other videos related to biodiversity could be added by the other UN agencies. One of the video could be an animated journey through the importance of biodiversity using a cartoon bee or bat to show their role as pollinators, importance of ‘below’ as well as ‘above’ ground biodiversity – combining proposals by IFAD and UNEP For further information, please refer to the complete set of 22 UN agency proposals, submitted to the UN-Expo Steering Group on 8 October 2013

BIODIVERSITY PARK

The UN-Expo Team requests information on this area in order to proceed.

The UN Spoon installation

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

CHILDREN’s PARK Exctract from the document sent to EXPO on 20.12.2013 Amongst the numerous submissions received for the Children’s Park, the following were identified as potential contributions for the Children’s Park: • The development of ‘interactive, educational games’ including: i) games and interactive maps on soil, water and food, including hands-on demonstrations; ii) ‘Farmerama’ - a farming simulation game; iii) games on the use of innovative biogas technology; iv) a game to identify and classify different crop varieties, medicinal and aromatic plants; v) A simulation similar to the Be a humanitarian worker for a day will invite kids to a special “Treasure Hunt” taking them through clusters and pavilions with the aim to deliver the “Right food to the right people at the right time” – the above are proposals submitted by FAO, WFP and IFAD that could be combined/simplified • A thematic park featuring the young Leonardo Da Vinci (cartoon) and his machines could be installed to highlight key sustainability issues – proposal submitted by UNESCO • Photos and images exhibition across countries to showcase: i) different communities worldwide – telling the story about health and nutrition status from the viewpoints of their daily food rituals, eating habits, opportunities and constraints; ii) highlighting today’s double burden (obesity vs. malnutrition); iii) importance of School Feeding programmes and School Gardens – combining proposals from WHO, WFP and FAO (including also UNESCO and UNICEF); iv) ‘The water we eat’ - proposal by FAO; v) commissioning a famous children author (Eric Carle) to create a mural depicting biodiversity – what it is, how it worked – by Bioversity International. For further information, please refer to the complete set of 22 UN agency proposals, submitted to the UN-Expo Steering Group on 8 October 2013

The UN-Expo Team requests information on this area in order to proceed. We suggest some spoons on a tree as in the Copenhagen Park

The UN Spoon installation

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

FUTURE FOOD DISTRICT Exctract from the document sent to EXPO on 20.12.2013 This thematic area provides an opportunity to highlight current and future challenges to food production that are and will continue to affect primarily poor and marginalized population in developing countries – rural and urban – but will inevitably have a widespread impact on future generations. Challenges linked to environmental degradation, scarcity of resources and climate change will have an impact on the way we will produce food and what type of food we will produce/consume in the future. Only by increasing global efforts and investments in sustainable, nutrition sensitive agriculture and in ensuring access to food by all we will be able to have a future free of hunger and malnutrition. Future food will need to be produced through sustainable agricultural intensification in rural areas and there are several proposals received that could fit/ be combined in this thematic area. An example could be IFAD proposal on bioenergy from the food production cycle that addresses at the same time food security, poverty reduction, biodiversity conservation and climate change mitigation. This could be combined with proposals from FAO on integrated food and energy systems and also from UNIDO on innovations in energy-saving technology in food value chains. An important aspect of proposals received for this thematic area was that focusing on the growing importance of urban agriculture in future food systems. In this area in particular we could feature a proposal combining submissions from UNEP, Bioversity International and FAO that would highlight (among the others): environmental benefits of urban agriculture, urban and peri-urban agriculture and forestry, cities as ‘green’ producers of food, biodiversity in cities. Other proposals that could be highlighted here are the ‘New crops from the forests’ and the ‘Edible insects and future food’ both submitted by FAO and an exhibition on nutritious content of different foods by WFP. For further information, please refer to the complete set of 22 UN agency proposals, submitted to the UN-Expo Steering Group on 8 October 2013

FUTURE FOOD DISTRICT

The UN-Expo Team requests information on this area in order to proceed.

The UN Spoon installation

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

BIO-MED Cluster

The UN-Expo Team has reviewed both the Scientific Papers and the Concept Design Updates. In the table below, the team has identified the main topics from the document prepared by the Scientific Curators as well as the missing topics. Also listed are the UN proposals sent to Expo in October 2013 that are related to such topics. As soon as the UN and Expo agree on the total Space Allocation and type of material to be presented (i.e. videos, photos, maps), the UN-Expo Team will contact the relevant UN technical departments to ask for appropriate and updated content.

Countries: Tunisia, Algeria, Egypt, Montenegro, San Marino, Croatia, Greece, Lebanon, Libya, Albania, Serbia Topics

UN proposals

1. History

* To be determined

2. Food and places

* To be determined

3. Literature 4. Traditional cuisine

* To be determined

5. The Mediterranean Sea

• Managing sustainably marine food resources in the Mediterranean Sea and promotion of mariculture through regional cooperation and political willingness

Missing topics: The documents do not provide much information regarding the scientific content of this cluster

• The “Silva Mediterranea” (association of countries bordering the Mediterranean Sea) develops activities to improve conservation of their forest resources • Showcase a social experiment in Egypt that helped young graduates to find work an employment and earn an income in desert communities by turning desert into productive land • The CBD Secretariat would seek to mobilize regional partners such as MEDPAN and others to highlight the issues in biodiversity conservation and protection

Media This Cluster is significantly characterized by: a video by Sorrentino, narration by Papi, a collage by Gambardella, and pictures by Scianna. Could we ask for video, infographic and slideshow to run on the mega screen? Could we have a couple of pillars and some panels for posters and UN pictures?

“UN Spoon”

63 It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

© 2013 World Food Programme The designations employed and the presentation of material in the maps do not imply the expression of any opinion whatsoever on the part of WFP concerning the legal or constitutional status of any country, territory or sea area, or concerning the delimitation of frontiers.

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

ARID ZONES Cluster

Countries: Eritrea, Mauritania, Palestinian territories, Senegal Topics

UN proposals

1. Definition of Arid Zones • Climatic categories • Penman-Monteith method (FAO) • Desertification and Soil Degradation • Climate Change and Geological Desertification • Sustainable Land Management & Soil Regenration • Reforestation (e.g. The Great Green Wall initiative) • Acacia for soil regeneration: Acacia Operation Project (Senegal) • Oasis: iconic ecosystem of the Arid Zones • Connotative elements of Hyper Arid Zones • Cultural aspects: places and customs • Primary role of women • Women and Desertification: Keita Project

• FAO: Forest Land in Arid Zones • UNCCD on Sustainable Land Management • It will be important to the CBD Secretariat to partner with the United Nations Convention to Combat Desertification (UNCCD) secretariat and to highlight the issues of agriculture and food in arid lands in the context of the United Nations Decade for Deserts and the Fight against Desertification (UNDDD). This, and the linkage with the UNDB, is key; as is the question of restoration of arid lands

2. Traditions and Innovation • Methods to collect Green Water • Soil shaping for water conservation (e.g. erg Oasis) • Case study: Vallerani System • Techniques to collect condensation (e.g. Dew Bank Bottle) • Watercone (desalinization) • Waterpyramid (desalinization) • Biomimicry/biomimesis • Sustainable energy • Solar bottle (purification) • Rituals related to food and hospitality

• Proposal from ILC: Many of the world’s drylands have been zones of rich food production by livestock keepers who have developed methods to use and manage natural resources in a sustainable manner. The ILC is working with its members to ensure the rights of pastoralists to the commons and to map the land they have traditionally used, often for centuries, which is increasingly coming under pressure from largescale land acquisitions, large scale conversion, population growth and climate change. The aim is to explain the value and ecological importance of pastoralist food productions systems, and the importance of securing common property rights to ensure their future sustainability.

ARID ZONES

3. Water • WASH: Water, Sanitation, Hygiene • Water and the MDGs • Access to water • Purification: condensation, desalinization • Water containers: Q-Drum, Dew Bank Bottle, Water Cone, Solar Bottle • The water we eat / The World is thirsty because it’s hungry • Water & MDG1: definition of food security • Traditional farming practices and microbe resources (Case study: Bio Desert) • UN Water Assessment Programme • Blue Water and Green Water • Water Footprint • Biodesert Research Project • Case study: Desert Fish Farming (e.g. Tilapia farming in Egypt) • Integration of Aquaculture and Agriculture • Energy for water and food

• UNICEF is the global lead agency for the water, sanitation and hygiene (WASH) • FAO – No food without water • FAO – desert fish farming

Missing topics: • Classification of arid zones • Crop production systems • Livestock production systems, especially pastoral and agro-pastoral systems • Food harvesting

• The proposed focus of UNICEF’s contribution to the Thematic Cluster of Agriculture and Nutrition in Arid Zones is evidence-based success stories in maternal and child nutrition, and nutrition security in emergencies. These would be case studies emanating from key UNICEF reports. Such evidence would demonstrate how countries can reduce malnutrition and its effects – including the key indicator of stunting – by investing in child nutrition, and suggest strategies for meeting funding gaps remaining in other countries grappling with malnutrition. • Global Nutrition Cluster • SUN Movement • REACH • Every Woman Every Child • Proposal from ILC: Many of the world’s drylands have been zones of rich food production by livestock keepers who have developed methods to use and manage natural resources in a sustainable manner. The ILC is working with its members to ensure the rights of pastoralists to the commons and to map the land they have traditionally used, often for centuries, which is increasingly coming under pressure from largescale land acquisitions, large scale conversion, population growth and climate change. The aim is to explain the value and ecological importance of pastoralist food productions systems, and the importance of securing common property rights to ensure their future sustainability. • WFP/RBAs – Agriculture and production – sustainable intensification, Natural Resource Management (NRM), crops and seeds

Media EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS

“UN Spoon”

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

ARID ZONES CLUSTER

AGRICOLTURE AND NUTRITION IN ARID ZONES

AN ONLY APPARENT ARIDITY Arid Zones also include territories and communities which vary greatly, described by three categories

The exhibition will be displayed by some communication systems to elaborate on the three thematic areas.

IDENTITY Rich resources and outstanding sensorial qualities in food and environment.

WATER Shared problems concerning water scarcity.

KNOWLEDGE Empirical culture and innovative ideas.

Shaped seats with photos Celebratory meals Drinking water dispenser Design exhibition

COCOA Cluster

Countries: Cameroon, Ghana, Gabon Topics

UN proposals

1. History: Cocoa and chocolate • The American origins of cocoa • The European colonial impact • Europe discovers chocolate • From the chocolate for few to the chocolate for all

COCOA

2. Biodiversity and cocoa farming * To be determined • Origin, evolution and domestication of cocoa • Biodiversity: criollo, forastero and trinitario cocoa. The role of biotechnologies 3. Processing and technologies • Harvesting • Fermentation • Drying • Cleaning • Roasting • Grinding • Refining (cocoa liquor, cocoa butter, cocoa powder)

* To be determined

4. Cocoa and nutrition * To be determined • The importance of cocoa for human nutrition • Health and beauty

5. The economic dimension of world cocoa production • World production and trade of cocoa • The importance of cocoa in the economy of producing countries • The international value chain of cocoa/ chocolate • World consumption of cocoa • The role of Fairy Trade and of sustainability

• Strengthening resilience of small scale farmers – we could highlight here the work carried out by UNODC in the Andean region on organic production of cocoa • Sustainable Cocoa value chains: different agencies could contribute to this, including ILC although specific proposals were not made available. Other proposals include: ILO’s general efforts in promoting decent work and particularly the publicprivate partnership in the chocolate and cocoa industry to Combat Child Labour in Ghana and Cote d’Ivoire (eliminating child labour in the cocoa supply chain); the ILO-IPEC project: West African Cocoa and Commercial Agriculture Project to Combat Hazardous and Exploitative Child Labour (WACAP); the IFAD programme in Sao Tome supporting organic production and certification of cocoa in partnership with the private sector

6. Chocolate • Analogies and differences with cereals • Traditional and modern uses

* To be determined

Missing topics: • Developing countries: culture, consumption and history • Value chains: sustainability, inclusiveness

* To be determined

Media EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS

“UN Spoon” installation

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

THE COCOA CLUSTER

TEMPORARY EXHIBITION - STREET PERFORMANCE - CHOCOLATE DESIGN

CEREALS and TUBERS Cluster

Countries: Bolivia, Haiti, Mozambique, Congo, Zimbabwe, Togo Topics

UN proposals

1. History • Domestication of plants • Food plants & human societies • Importance of cereals and tubers 2. Domestic species & cultivated varieties • Plant cycle • Genetic improvement

* To be determined

3. Natural resources & agriculture • Use and abuse of land and water • Sustainable agriculture • Climatic adaptability • Agricultural practices and technologies, and mechanization • Conservation agriculture • Ecological balance

• Agro-biodiversity – we could include a proposal from FAO on quinoa and traditional crops, with a focus on agricultural biodiversity, indigenous peoples food systems and traditional knowledge; this could be merged with IFAD proposal on Indigenous Peoples as custodian of biodiversity due to their role in the conservation and protection of many rare plant species and varieties, such as minor millets and several Neglected and Under-utilised

4. Economic importance • World production • Yield increase • Product use: • Food, animal feed, other uses • Auto-consumption, local markets and international markets • World imports and exports • International trade regulations • Biofuels • Price volatility & futures

• Proposal by ILO on addressing labour issues in the context of food security and production in family-based farms, proposal by FAO on traditional knowledge and nutrition/food security • Demonstrate increased smallholder productivity and income through an IFAD roots and tubers development programme focusing in particular on cassava and yam growing

• Nutrition – including the proposal submitted 5. The importance of cereals in human by WHO on the wheat/maize/flour fortification nutrition project • Caryopsis • Structure • Composition: amid, reserve proteins and other components • Analogies and differences between cereals and their many different uses • Dietary fibers • Gluten • Parboiled products 6. From field to fork • Storage losses • Cereal grinding • Objectives and results • Process • White flour: pros and cons • The products of the Mediterranean diet: pasta and bread • Leavening • Durum wheat • Celiac disease and gluten-free products • Glycaemia • Bread shelf-life

* To be determined

7. Tubers and their importance • Analogies and differences with cereals • Traditional and modern uses

* To be determined

Missing topics: • Social and economic realities around specific supply chains (with a special focus on developing countries)

* To be determined

Media EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS

“UN Spoon”

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

240 sqm

COFFEE Cluster

Countries: Guatemala, Kenya, Uganda, Yemen, Costa Rica, Ethiopia, Rwanda, Burundi, El Salvador Topics

UN proposals

1. Market • Consumption, consumption & income, coffee pods • World markets • Coffee industry • Fragmented market • Coffee & wealth

* To be determined

2. Plants & Production • History • Botanical characteristics • Production areas • Cultivation techniques • Drupes • Harvesting • Small producers • Risks for farmers (e.g. plagues, diseases, volatile prices) • Sustainability programs: fair trade, partnerships, environmental certification standards

• Strengthening resilience of small scale farmers – we could highlight the work carried out by UNODC in the Andean region. • FAO project on coffee production and cooperatives in Kenya, highlighting the successful involvement of the private sector, with focus on production, quality, women and social corporate responsibility; Showcasing IFAD work on coffee chains in Central America; ILO’s proposal on decent work, Coffee in Kenya.

3. Journey and trading • Conservation during transport • Stock markets • Coffee routes • Price fluctuations 4. Imports, roasting, packing • Types • Coffee blends

* To be determined

Missing topics: • Production systems • Marketing systems • Social aspects • Biodiversity

Media

* To be determined

84 “UN Spoon”

EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

* To be determined

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

“

FRUITS and LEGUMES Cluster

Countries: DR Congo, Gambia, Guinea, Kyrgyzstan, Zambia, Benin, Uzbekistan Topics

UN proposals

1. History 2. Culture • Legends and curiosities about fruits, legumes and vegetables: apples, oranges, apricots • Fruits and legumes used as traditional medicines: lemons, potatoes, papayas, mangos, onions, etc. 3. Medical aspects & food habits • Nutritional value of fruits, vegetables, and legumes • Current health status of the world population and forecast for the future • Food habits for a healthy life style • Diet and psychological aspects (e.g. vegetarianism)

* To be determined

4. Economic & political aspects * To be determined • Reduction of health costs through increased consumption of fruits and vegetables • Reduction of fertilization costs and of soil aridity by planting legumes • The future of world agriculture • Production of fruit, vegetables and legumes for feeding the planet • Fruits, vegetables and legumes for a sustainable diet • Policies to encourage the consumption of fruits and vegetables • Food and human rights • WHO: Five keys to safer food

Missing topics: • Production • Processing • Marketing • Changing dietary habits in both urban and rural areas

• Support small scale rural producers – IFAD programme in Gambia focuses mostly on supporting women to increase their income by improving the yield and quality of their horticultural products (vegetable garden scheme) - (could also fit under the Gambia space) ; FAO proposal showcasing the Melinda apples and the Italian cooperatives model and how this could be implemented in the South • Integrated crop, soil and pest management – different proposals from FAO could be merged here with a focus on highlighting sustainable agricultural practices and the sustainable utilization of natural resources • Highlighting how the consumption choices people make in one part of the world can have an impact on the land rights of people in other parts of the world and show the people/stories behind the fruits and legumes we eat and use as proposed by ILC/IFAD

Media EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS

“UN Spoon”

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

FRUITS AND LEGUMES CLUSTER

FRUITS AND LEGUMES CLUSTER FRUITS AND LEGUMES CLUSTER

EXHIBITION SUPPORT FOR COMMUNICATION

FRUITS AND LEGUMES CLUSTER

RICE Cluster

Countries: Bangladesh, Sierra Leone, Cambodia, Lao PDR Topics

UN proposals

• FAO’s proposal on showcasing different rice 1. Rice in human history varieties and associated biodiversity • Domestication & diffusion • FAO’s proposals on Globally Important • Cultural aspects Agricultural Heritage systems (GIAHS) • Contribution of single countries • Protection of wild species (i.e. seed collections, conservation areas) • Differences between domestic and wild varieties • Seed dispersal • Selective breeding • FAO’s proposal on showcasing different rice 2. Production varieties and associated biodiversity • Cultivars • From farm to fork • Germplasm banks • Agrobiodiversity • Processing systems & rice varieties • Conservation of crop diversity • Adaptability resulting from breeding & selection • Growing & production cycle

3. Rice varieties and human nutrition • Importance of rice in human nutrition • Nutritional value of rice • Food security • Importance of rice in certain countries • Organoleptic characteristics of the different types of rice • Rice types & cooking • Nutraceutical potential of rice • Techniques to preserve the nutritional value of rice • Parboiled rice • Brown rice vs white rice

• Food Security & Nutrition – in particular here it could be highlighted the work carried out by WHO and WFP on rice fortification, with examples from different countries i.e. Cambodia and Bangladesh, and a specific focus on how new technology and advanced knowledge have made rice fortification feasible

• Sustainable Rice Intensification/sustainable 4. Research, development and innovation agricultural practices – with examples from IFAD • Practices to improve production and reduce water use, production costs, and pre- and post- (System on Rice Intensification, SRI) and FAO work carried out in several countries including harvest losses Bangladesh and Cambodia (initiatives could • Biotechnologies, including GMOs and food also be shown within these two countries traceability (DNA barcoading) space, in addition to the common area). This • Post-harvest conservation theme would explore how agriculture can be ‘transformed’ to meet the needs of a growing • Pathogen and weed control population in a sustainable manner while at the • Genetic erosion same time meeting the needs of small scale • Agroecosystem analysis: aircraft remote farmers sensing, satellite remote sensing

5. Environment & ecology: • Environmental impact of rice production • Practices for increased production and lower environmental impact • Integrated farming practices • Ecological value of paddy fields (especially for the conservation of flora and fauna) • Use of chemicals in rice farming • Landscape variations • Land use • Waste products: the challenge of rice husks • Soil biodiversity

• Rice and ethanol production systems and smallholder commercialization in Sierra Leone (FAO)

Missing topics: • Adaptation to climate change

• Strengthening resilience – this could include ILO’s work on promoting decent work in the rice value chains to build the resilience and food security of vulnerable groups together with FAO/WFP and ILO’s proposal on Local Empowerment through Economic Development (LEED) project in Sri Lanka

Media EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS

“UN Spoon”

Meeting with Experts Photography contest “The Nature of Rice Fields” Technical equipment exhibition Multimedia Video “All Day Life Rice” It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

SPICES Cluster

100

Countries: Afghanistan, Tanzania, Vanuatu Topics

UN proposals

1. GLOBAL- Spice geography: trade routes in the past and present LOCAL- Emporiums of the world • The islands of spices • Pre-roman age • Roman empire • The arab domination • Venice and Genoa monopoly • Great explorations: Portugal and Spain • Dutch and British irruption • The decline of the importance of spices 2. GLOBAL- The role of spices in economic development LOCAL- The new landscapes of spices: spice cultivations in the world • Sustainable production cycle o Smallholder value chain o Quality control o Groups and organizations • World production: cinnamon, ginger, nutmeg, vanilla • Production areas & drying techniques

• Sustainable agricultural practices – FAO work in taro-based home gardens in Vanuatu as part of the GIAHS initiative could be highlighted here • Support of spice value chains in Madagascar – we could include here IFAD work on the development of smallholder-inclusive spice value chains in Madagascar *Madagascar is not in the Cluster

4. GLOBAL: Taxonomy LOCAL- Properties and virtues of spices • The price of spices • Illegal markets

MEDIA

* To be determined

“UN Spoon”

101

EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

3. GLOBAL- Flavors and aromas of spices: a sensorial journey LOCAL- Tales: uses and traditions LOCAL- From magic to science: the use of spices yesterday and today • Spice aroma & history • Spice aroma & religion • Medicinal use of spices • Spices in literature • Spices & traditional cuisine

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

“

”

60 m

102

“

”

“

”

“

”

103

104

ISLANDS, SEA & FOOD Cluster

105

Countries: Micronesia, Palau, Saint Vincent and the Grenadines, Seychelles, Comoros, Dominica, Saint Lucia, Guinea Bissau, Papua New Guinea, Maldives, Cape Verde Topics

UN proposals

1. Geography • Culture & lifestyles • Local crafts • Biodiversity (hotspots) • Tourism • Small island developing states

* To be determined

2. Agricultural and food production • Production systems • Products

* To be determined

3. Fisheries & aquaculture • Fishing: resources, traditions, techniques, technologies, indigenous knowledge • Artisanal and industrial aquaculture • Fish for nutrition

• Sustainable/responsible fisheries management – we could include here some of the FAO proposals with a focus on fisheries to highlight the role of small-scale fisheries and fisheries organizations for food security, good governance, improved local fish processing using low-cost, energy saving and healthier tools • The role of marine protected areas in ensuring sustainable food production and livelihoods – by CBD Secretariat and FAO

Media EVENTS PHOTOS, VIDEO, SLIDESHOW, MOTION GRAPHIC, GRAPHICS

“UN Spoon”

106

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

omoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

4. Vulnerabilities • Climate related aspects • Increase of water temperature • Sea level rise • Ocean currents • Access to water resources • Flora and fauna (whitening of corals) • Individual and social behavior • The resilience potential of islands, products, and communities

* To be determined

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

107

108

• • • • • •

• •

•

• • • •

109

WEBSITES

110

UN-EXPO2015.org

PROJECT UN_EXPO2015 WEBSITE

Flowchart draft 26.02.2014

Languages request English

SPONSOR/ PARTNERSHIP/FRIENDS

ABOUT

Italiano Espa単ol

FAQ'S / LOGISTIC AREA

CONTACTS

Francais Russo (only static pages)

UN AGENCIES AT EXPO2015

Arabo (only static pages) Chinese (only static pages)

AGENCY PAGE (22)

Responsive layout The updates will have managed from us

SOCIAL MEDIA

Static

GETTING TO ZERO

Frequent updates Rare updates Dinamic / It needs to be developed

TEXT PHOTOS VIDEO LINKS

PUBBLICATIONS + INFOGRAPHICS

Every pages content video, text, photo, slide, links

ZERO HUNGER CHALLENGE (THEME)

HOME UN_EXPO2015_MILAN

JOIN THE CHALLENGE

INTRO

PILLAR 1

PILLAR 2

PILLAR 3

PILLAR 4

PILLAR 5

(URL TO DECIDE) MULTIMEDIA (VIDEO AND PHOTOS)

111 GENDER

.ORG (CORPORATE)

GENERAL MAP

.NET (MAGAZINE) AGENDA

EVENTS

CALENDAR

1 UN DAYS

2 UN DAYS

3 UN DAYS

NEWS

SPECIAL

AREA STAMPA

UN AT EXPO2015

PAVILION 0

BIOVERSITY

CHILDREN PARK

FUTTURE FOOD DISTRICT

CLUSTERS

COUNTRIES

UNITED NATIONS page on EXPO2015.org

wireframe

112

SOCIAL MEDIA

113

SOCIAL MEDIA

PInterest - Twitter ZHC Declaration: Join the Challenge

114

UN DAYS

115

116

Proposal submitted to Expo at the beginning of March 2014. What Expo could do:

What countries could do:

· Ceremony: Feedback required from Expo as to our proposal to hold a symbolic ceremony for all country commissioners at Expo, thus avoiding the complicated and costly procedures involved with moving the official UN ceremonies to Milan.

· Pavilion branding or promotion: The UN-Expo team would distribute an electronic UN Day promotional kit to countries containing print ready designs for t-shirts, caps, banners which could be displayed in the pavilions, graphics for promotional materials such as flyers, web and social media graphics. The country would take care of printing these materials themselves.

· Ticket branding: Promote the UN Day/related ceremony and UN itinerary by featuring an image/logo for the UN day in the lead up to the celebrations · Ticket sales: Expo would donate a portion of ticket sales on the UN Day to a selected project related to the theme of the UN Day · Restaurant areas: Branding for the UN Day in general Expo restaurant areas and donation of a percentage of food/beverage sales to an environmental, humanitarian or World Food Day related project · Promotional materials: Producing flyers or a gadget which could be distributed by Expo Volunteers

What Rai-Expo could do: · Rai-Expo as a communication platform for the UN days and events by providing the various Rai channels with content for distribution via TV, radio and web What Cascina Triulza could do:

· Expo Volunteers: Producing a UN Day t-shirt for Volunteers and briefing them on the meaning behind the UN Day

· The UN will invite CSOs in the Cascina Triulza to support the UN Days by focusing their exhibitions on matters related to UN Days in the lead up to and during the celebration of the UN Day. This would need to be confirmed and organized well in advance with the Fondazione Triulza.

· Web promotion: Information and branding for the UN Days, related ceremony and UN Itinerary in the lead up to, and on the day of the celebrations

What the UN will do:

· Edutainment programme: During World Food Day, a theatrical performance could be organized where the 5 pillars of the Zero Hunger Challenge come to life in an interesting way and demonstrate to visitors how it is possible to end hunger in our lifetimes, how this can only be achieved if we work together and how THEY can and need to be part of the solution/ Cinema sotto le stelle in the children’s area showing the series of 26 cartoons of the Young Leonardo developed by Rai Fiction on Sustainable Development issues, other possibilities? · Thematic areas: Thematic areas including Pavilion 0, the Biodiversity Park, Future Food District, Children’s area and even general eating areas could take on the UN-Expo colour or branding during UN Days. Related activities could also be arranged in thematic areas, for example on World Environment Day, a recycling exercise could be organised in thematic and restaurant areas, highlighting pillar 5 of the Zero Hunger Challenge - Achieving zero loss or waste of food – and linking waste to the fight against hunger. The Zero Hunger game could be heavily promoted for World Food Day etc. (concept note on Zero Hunger game to follow). Related activities for children could also be developed for the children’s area. · Video spot: A spot on each of the UN Days could be displayed at regular intervals on screens throughout the Expo site · UN-Expo logo on Pavilion 0 entrance wall: This could alternate according to the UN Day being celebrated

· Coordinate the events · Look into the attendance of UN Goodwill Ambassadors · Coordinate interviews or features with UN Goodwill Ambassadors to be used in video spot · Produce print ready designs for t-shirts and promotional items or graphics for Expo tickets, web and social media promotion · Produce graphic toolkits for countries · Produce a video spot to be displayed on screens throughout the Expo site · Develop concepts for related activities to be included in Expo Edutainment programme · Arrange briefings with the Volunteers · Develop concepts with Expo creative teams for related activities in the thematic endorsed by Expo – e.g. recycling exercise · Coordinate content for Rai-Expo

117

GADGETS - Merchandising

118

Work in progress

It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

South Sudan

Brunei Darussalam

Seychelles

Comoros

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

2013

(U.K.)

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

<5%

5-14,9%

15-24,9%

25-34,9%

35% and over

Very low undernourishment

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

119

The Zero Hunger GAME

120

The Zero Hunger Challenge Game - Proposal

Concept

The Zero Hunger Game will have three objectives:

Given that the UN theme for Expo 2015 is based on a challenge – the Zero Hunger Challenge - the UN would like to put Expo’s visitors to the test and see if they can figure out how it is possible to put an end to hunger in their lifetime.

Define the Challenge: Expo visitors will understand each of the five pillars of the Zero Hunger Challenge and the key focus area for Expo – women’s empowerment and gender equality – and how each of these areas are interconnected i.e. we cannot solve the problem of feeding the world in a sustainable manner without working on each of the five or six areas. Educate: By looking at the characteristics of today’s food systems – what they are, in what way various elements are linked, how they work, how they will change in the future – visitors will understand that we are all actors in a food system - as consumers (making daily decisions), as producers, or in processing, transporting, or selling food. Engage: The Zero Hunger Challenge applies to everyone: all persons, governments, UN agencies, donors, businesses and societal organizations can be part of it. The Zero Hunger game will demonstrate to Expo’s visitor how simple decisions or actions in their daily life, such as reducing waste, can support the pillars of the Challenge.

121

The Zero Hunger Challenge Game and the UN ITINERARY The ZHC game will be useful to encourage and motivate Expo visitors to follow the UN Itinerary. The answers to the questions of the game will be available in the info-graphics and content at the UN spoon installations

ZONE ARIDE

ISOLE

SOCIETÀ CIVILE CHILDREN PARK

BIO MEDITERRANEO FRUTTA & LEGUMI

PARCO DELLA BIODIVERSITÀ

LAKE ARENA

SPEZIE

COLLINA MEDITERRANEA

ZONE ARIDE

NP AR

BIO MEDITERRANEO

ISOLE

SLOW FOOD

PARCO DELLA BIODIVERSITÀ

ILD

LAKE ARENA

PALAZZO ITALIA It costs on average just US 25 cents a day to feed a hungry child and change her life forever.

State of Palestine

Libya

***

Brunei Darussalam

TÀ

We can achieve Zero Hunger in our lifetimes. Halving hunger by 2015, as pledged in the Millennium Development Goals, is the first step.

While food is the most basic of human needs required for survival, on average, 1 in 8 people go to bed hungry each night.

CIE

2013

(U.K.)

CIV

Proportion of total population undernourished, 2011-13

Source: FAO, IFAD and WFP. 2013. The State of Food Insecurity in the World 2013. The multiple dimensions of food security. Rome, FAO. Data source: fao.org/economic/ess

5-14,9%

15-24,9%

25-34,9%

35% and over

Moderately low undernourishment

Moderately high undernourishment

High undernourishment

Very high undernourishment

Missing or insufficient data

Dotted line represents approximately the Line of Control in Jammu and Kashmir agreed upon by India and Pakistan. The final status of Jammu and Kashmir has not yet been agreed upon by the parties.

A dispute exists between the governments of Argentina and the United Kingdom of Great Britain and Northern Ireland concerning sovereignty over the Falkland Islands (Malvinas).

***

EXPO CENTRE

FRUTTA & LEGUMI

RISO

CACAO

SPEZIE

CAFFÈ

CEREALI & TUBERI

<5%

Very low undernourishment

Take a look at our interactive hunger map at http://cdn.wfp.org/hungermap/

OPEN-AIR THEATRE

PADIGLIONE ZERO FUTURE FOOD DISTRICT

CACAO

RISO

PADIGLIONE ZERO

CAFFÈ

FUTURE FOOD DISTRICT

CEREALI & TUBERI

122 SLOW FOOD

Seychelles

Comoros

COLLINA MEDITERRANEA

***

South Sudan

The Zero Hunger Game PROPOSAL

The game is based on the concept that to end hunger the player must reach the objectives of all 5 pillars. The reference game is the puzzle game of 15 that will have 25 tiles. The game will be developed on the web. The player will have to sign up just as in a real game with scores and different levels. Once a level is completed, the player will have to answer correctly a question on the 5 pillars to move on to the next level. If the answer is incorrect the player will start again. To be a winner, starting from a score of 842 million (hungry in the world) the player has to reach a score of ZERO (hungry in the world). In case of difficulties, signing the declaration online or tweeting help complete a level or gain points. The player that reaches ZERO score is subject to the score of the time used. As a prize he/she receives a UNITED NATIONS passport (an application allows to insert the picture of the profile on a virtual passport). All passages are to be sharable on social media. The APP works in the same way. Furthermore it is possible to choose among several graphic themes to play with: picture or graphics. The game will be produced in a recyclable material. It will be the prize for those answering questions correctly or carrying out actions explained on a flyer that invites participants to follow the UN itinerary. On the back of the game there will be a qr code allowing to access a dedicated page with a video, lin ad app, the ZHC declaration, etc.

123

The Zero Hunger Game

SIMPLE target: Children and Young People MILANO

UN-EXPO2015 GAME

CONCEPT only all 5 pillars together can end hunger

treasure game on UN itinerary

Flyer UN-EXPO2015 Presence and game to do (Questions, draws and call to action)

Prize: the real 15 game in recycable material + QR code to go to the UN-EXPO2015.org > ZHC declaration

The 15 Puzzle game

Sharable on Social Media

WEBSITE ZHC Declaration

Sharable on Social Media LOGIN

resolved choice of Theme (graphic or photo)

Levels to complete the game

Image/text/ icon on one hunger issue

ZHC Question to move on to the next level not resolved

APP

if you sign theZHC Declaration you can move on to the next level (only one time)

Score go from 842 million hungry to 0

New level 5+1

The last and most important level consists of aligning the 5 icons

124

UN - EXPO 2015 Eduardo Rojas-Briales UN Commissioner-General for EXPO 2015 MILANO

UN-Expo-2015@fao.org

+39 06 5705 5240