BUSN 412 Entire Course
For more classes visit www.snaptutorial.com BUSN 412 Week 1-7 All Discussion Questions BUSN 412 Week 2 Quiz BUSN 412 Week 3 Nintendo's Wii Case Analysis BUSN 412 Week 3 Quiz BUSN 412 Week 4 Quiz BUSN 412 Week 5 Quiz BUSN 412 Week 5 Southwest Airlines - Case Analysis BUSN 412 Week 6 Quiz BUSN 412 Week 7 Managing Innovation, Fostering Corporate Entrepreneurship - You Decide ==============================================
BUSN 412 Week 2 In the News (Blue Bell Icecream)
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In the News… This project is intended to provide current material for class discussion and review. This material must relate to your Course Project subject. To receive full credit for this requirement, submit the In the News during Week 2. The project may draw on items from the online environment— newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., Business Strategy from this week’s reading assignment). Relevance and probable interest to the class are especially welcome. These items should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific course concepts from this week’s readings in Chapters 2, 3, and 4. Examples are: Competitive Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces (pg. 55–68), Value Chain Analysis (pg. 81– 93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107– 110), Human Capital (pg. 127–136), and Social Capital (pg. 137–144). Be sure you include the news article or a summary, as well as the 1- to 2-page report using bullet points that fully addresses the following points in this order. • The organization you have chosen for your Course Project by name, • why and how the news material is important and relevant to the course content using specific course concepts from this week’s assigned reading by citing the name of the concept and the page it is located on in the textbook, and • what practical managerial implications the material has. Submit your assignment to the Dropbox, located at the top of this page. For instr ==============================================
BUSN 412 Week 2 In the News (Marriot)
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In the News… This project is intended to provide current material for class discussion and review. This material must relate to your Course Project subject. To receive full credit for this requirement, submit the In the News during Week 2. The project may draw on items from the online environment— newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., Business Strategy from this week’s reading assignment). Relevance and probable interest to the class are especially welcome. These items should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific course concepts from this week’s readings in Chapters 2, 3, and 4. Examples are: Competitive Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces (pg. 55–68), Value Chain Analysis (pg. 81– 93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107– 110), Human Capital (pg. 127–136), and Social Capital (pg. 137–144). Be sure you include the news article or a summary, as well as the 1- to 2-page report using bullet points that fully addresses the following points in this order. • The organization you have chosen for your Course Project by name, • why and how the news material is important and relevant to the course content using specific course concepts from this week’s assigned reading by citing the name of the concept and the page it is located on in the textbook, and • what practical managerial implications the material has. Submit your assignment to the Dropbox, located at the top of this page. For instr ==============================================
BUSN 412 Week 3 Case Analysis (DippinDots)
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Case Analysis Week 3 Outline and Grading Guide (150 points) Choose a case from the textbook for this assignment from the following list. Case 7 – United Way Case 8 – General Motors Case 10 – McDonalds Case 12 – Yahoo Case 13 – QVC Case 17 – Reader’s Digest Case 18 – Ford Case 20 – Apple Case 21 – Southwest Case 24 – Nintendo Case 34 – Dippin’ Dots COMPANY NAME, WEBSITE, and INDUSTRY State the company name, website address, and industry. BACKGROUND and HISTORY Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and usehttp://finance.yahoo.com and/or some other financial search engine to find this data. (15 points) NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points) STRATEGY USED How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific strategies from this list. – Ensuring Coherence in Strategic Direction (pages 26–32) – Value Chain Analysis (pages 81–93) – Resource View of Firm (pages 93–104) – Industry Life Cycle Strategies (pages 187–195) – Portfolio Management (pages 214–220) Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points) ==============================================
BUSN 412 Week 3 Case Analysis (General Motors)
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Case Analysis Week 3 Outline and Grading Guide (150 points) Choose a case from the textbook for this assignment from the following list. Case 7 – United Way Case 8 – General Motors Case 10 – McDonalds Case 12 – Yahoo Case 13 – QVC Case 17 – Reader’s Digest Case 18 – Ford Case 20 – Apple Case 21 – Southwest Case 24 – Nintendo Case 34 – Dippin’ Dots ==============================================
BUSN 412 Week 4 Brics and Mitsk Project (India)
For more classes visit www.snaptutorial.com Brics and Mitsk Project Week 4 Guidelines and Grading Rubric (200 points) Objective
This project introduces the Brics and Mitsk countries and integrates the concepts presented in Weeks 1–4. It also provides a common foundation for future discussions. Guidelines Prepare a PowerPoint Presentation based upon a Brics and MitskCountry: Brazil, Russia, India, China South Africa, Mexico, Indonesia, Turkey, and South Korea. These countries have been identified as important emerging countries that are significant economic powers individually, as well as becoming the basis of an important new economic group. It is important to develop an understanding of these countries—for the purposes of understanding global business strategy, and the opportunities and threats they pose. Your country choice should be approved by your professor in Week 1. • Please develop a set of slides that would help an organization contemplating doing business in the country you have been assigned. • Please focus your analysis on Porter’s Diamond of National Advantage. • Please provide images and key facts that capture the economic conditions and culture. • Please develop a presentation with approximately 15 slides. A successful project will earn a maximum of 200 points demonstrating • accurate, relevant, and timely research; and • PowerPoint slides that include good quality content, clear and compelling, yet professional presentation style. Milestones • Week 1: Identify country and obtain Professor’s approval. • Weeks 2–3: Research and prepare slides. • Week 4: Submit PowerPoint for grading and upload to the Dropbox. Grading Rubrics Category Points % Description Research 100 50% Accurate, relevant, and timely research. PowerPoint slides 100 50% Good content, professional, useful, and compelling presentation. Total 200 100% A quality presentation will meet or exceed all of the above requirements.
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BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
For more classes visit www.snaptutorial.com Brics and Mitsk Project Week 4 Guidelines and Grading Rubric (200 points) Objective This project introduces the Brics and Mitsk countries and integrates the concepts presented in Weeks 1–4. It also provides a common foundation for future discussions. Guidelines Prepare a PowerPoint Presentation based upon a Brics and Mitsk Country: Brazil, Russia, India, China South Africa, Mexico, Indonesia, Turkey, and South Korea. These countries have been identified as important emerging countries that are significant economic powers individually, as well as becoming the basis of an important new economic group. It is important to develop an understanding of these countries—for the purposes of understanding global business strategy, and the opportunities and threats they pose. Your country choice should be approved by your professor in Week 1. • Please develop a set of slides that would help an organization contemplating doing business in the country you have been assigned. • Please focus your analysis on Porter’s Diamond of National Advantage. • Please provide images and key facts that capture the economic
conditions and culture. • Please develop a presentation with approximately 15 slides. A successful project will earn a maximum of 200 points demonstrating • accurate, relevant, and timely research; and • PowerPoint slides that include good quality content, clear and compelling, yet professional presentation style. Milestones • Week 1: Identify country and obtain Professor’s approval. • Weeks 2–3: Research and prepare slides. • Week 4: Submit PowerPoint for grading and upload to the Dropbox. Grading Rubrics Category Points % Description Research 100 50% Accurate, relevant, and timely research. PowerPoint slides 100 50% Good content, professional, useful, and compelling presentation. Total 200 100% A quality presentation will meet or exceed all of the above requirements. ==============================================
BUSN 412 Week 5 In The News (Blue Bell Icecream)
For more classes visit www.snaptutorial.com In the News… This project is intended to provide current material for class discussion and review. This material must relate to your Course Project subject. To receive full credit for this requirement, submit the In the News during Week 5. The project may draw on items from the online environment—
newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., business strategy from this week’s reading assignment). Relevance and probable interest to the class are especially welcome. These items should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific course concepts from the readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive Advantage-Porter’s Generic Strategies (page 162), The Experience Curve (page 165), Industry Life Cycle Stages (pages 187–189), Turnaround Strategies (pages 193–195), Vertical Integration (pages 210–214), Portfolio Management and the BCG Matrix (pages 216–226), Strategic Alliances and Joint Ventures (pages 226–228), Competitive Dynamics (pages 299–306), Culture (pages 322– 330), and Organization Structure (pages 357–385). Be sure you include the news article or a summary, as well as the one- to two-page report using bullet points that fully addresses the following points in this order. • The organization you have chosen for your Course Project by name. • Why and how the news material is important and relevant to the course content using specific course concepts from this week’s assigned reading by citing the name of the concept and the page it is located on in the textbook. • What practical managerial implications the material has. Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions or watch this Tutorial Dropbox Tutorial. See the Syllabus section ―Due Dates for Assignments & Exams‖ for due date information. ==============================================
BUSN 412 Week 5 In The News (Marriott)
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In the News… This project is intended to provide current material for class discussion and review. This material must relate to your Course Project subject. To receive full credit for this requirement, submit the In the News during Week 5. The project may draw on items from the online environment— newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., business strategy from this week’s reading assignment). Relevance and probable interest to the class are especially welcome. These items should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific course concepts from the readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive Advantage-Porter’s Generic Strategies (page 162), The Experience Curve (page 165), Industry Life Cycle Stages (pages 187–189), Turnaround Strategies (pages 193–195), Vertical Integration (pages 210–214), Portfolio Management and the BCG Matrix (pages 216–226), Strategic Alliances and Joint Ventures (pages 226–228), Competitive Dynamics (pages 299–306), Culture (pages 322– 330), and Organization Structure (pages 357–385). Be sure you include the news article or a summary, as well as the one- to two-page report using bullet points that fully addresses the following points in this order. • The organization you have chosen for your Course Project by name. • Why and how the news material is important and relevant to the course content using specific course concepts from this week’s assigned reading by citing the name of the concept and the page it is located on in the textbook. • What practical managerial implications the material has. Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions or watch this Tutorial Dropbox Tutorial. See the Syllabus section ―Due Dates for Assignments & Exams‖ for due date information. ==============================================
BUSN 412 Week 6 Case Analysis (eBay)
For more classes visit www.snaptutorial.com Case Analysis Week 6 Outline and Grading Guide (150 points) Choose a case from the textbook for this assignment from the following list. Case 6 – AIG Case 9 – Heineken Case 11 – World Wrestling Entertainment Case 14 – Johnson & Johnson Case 19 – Fresh Direct Case 22 – eBay Case 23 – Matel Case 26 – Pixar Case 27 – Procter & Gamble Case 29 – Ann Taylor Case 36 – Green Mountain Coffee COMPANY NAME, WEBSITE, and INDUSTRY State the company name, website address, and industry. BACKGROUND and HISTORY Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some other financial search engine to find this data. (15 points) NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Lecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points) STRATEGY USED How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific strategies from this list. Related Diversification (pages 206–214) Achieving Competitive Advantage (pages 256–267) Entry Mode (pages 267–272) Entrepreneurial Strategy (pages 292–311) External Governance Control (pages 340–347) Linking Strategic Rewards (pages 366–372) Creating Ambidextrous Organization Designs (pages 383–387) Leadership (pages 392–416) Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points) COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. (15 points) OPINION What do you think of this case study? Describe what you believe are the lessons learned from this case. (10 points) REFERENCES When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial. (5 points) FORMAT • Use a title page. • Font: Use Times New Roman, 12 point. • Place your name in the upper left hand corner of the page. • Each section of your paper should be headed by the bolded, capitalized item described above. • Indent paragraphs. • Insert page numbers bottom right. • Paper length should be four to six double-spaced pages not including title page, references, or illustrations and tables. • Use APA citations throughout the paper. If you are not familiar with APA citation, refer to tutorial, which is contained in the last section of our course Syllabus. • Include a separate Reference page at the end of the paper. • Please prepare reference page as follows. References Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill Irwin. Side Notes • Save your paper in the following format: Your last name, initials of your first and middle name, and the company discussed in the case study. EXAMPLE: If your name is Edward R Jones and you are writing a case
study on Google, then the file name for your paper would bejonesergoogle.doc. • Place the paper in the Dropbox designated by the weekly assignment. Note that the report is worth 150 points and points are allocated for each section as noted in the outline. ==============================================
BUSN 412 Week 6 Case Analysis (Green Mountain Coffee)
For more classes visit www.snaptutorial.com Case Analysis Week 6 Outline and Grading Guide (150 points) Choose a case from the textbook for this assignment from the following list. Case 6 – AIG Case 9 – Heineken Case 11 – World Wrestling Entertainment Case 14 – Johnson & Johnson Case 19 – Fresh Direct Case 22 – eBay Case 23 – Matel Case 26 – Pixar Case 27 – Procter & Gamble
Case 29 – Ann Taylor Case 36 – Green Mountain Coffee COMPANY NAME, WEBSITE, and INDUSTRY State the company name, website address, and industry. BACKGROUND and HISTORY Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and usehttp://finance.yahoo.com and/or some other financial search engine to find this data. (15 points) NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Lecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points) STRATEGY USED How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific strategies from this list. Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267) Entry Mode (pages 267–272) Entrepreneurial Strategy (pages 292–311) External Governance Control (pages 340–347) Linking Strategic Rewards (pages 366–372) Creating Ambidextrous Organization Designs (pages 383–387) Leadership (pages 392–416) Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points) COURSE OF ACTION RECOMMENDED If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. (15 points) OPINION What do you think of this case study? Describe what you believe are the lessons learned from this case. (10 points) REFERENCES When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial. (5 points) FORMAT • Use a title page. • Font: Use Times New Roman, 12 point. • Place your name in the upper left hand corner of the page. • Each section of your paper should be headed by the bolded, capitalized item described above. • Indent paragraphs. • Insert page numbers bottom right. • Paper length should be four to six double-spaced pages not including title page, references, or illustrations and tables. • Use APA citations throughout the paper. If you are not familiar with APA citation, refer to tutorial, which is contained in the last section of
our course Syllabus. • Include a separate Reference page at the end of the paper. • Please prepare reference page as follows. References Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill Irwin. Side Notes • Save your paper in the following format: Your last name, initials of your first and middle name, and the company discussed in the case study. EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then the file name for your paper would bejonesergoogle.doc. • Place the paper in the Dropbox designated by the weekly assignment. Note that the report is worth 150 points and points are allocated for each section as noted in the outline. ==============================================
BUSN 412 Week 6 Case Analysis (Pixar)
For more classes visit www.snaptutorial.com Case Analysis Week 6 Outline and Grading Guide (150 points) Choose a case from the textbook for this assignment from the following list. Case 6 – AIG Case 9 – Heineken Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson Case 19 – Fresh Direct Case 22 – eBay Case 23 – Matel Case 26 – Pixar Case 27 – Procter & Gamble Case 29 – Ann Taylor Case 36 – Green Mountain Coffee COMPANY NAME, WEBSITE, and INDUSTRY State the company name, website address, and industry. BACKGROUND and HISTORY Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and usehttp://finance.yahoo.com and/or some other financial search engine to find this data. (15 points) NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Lecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points) STRATEGY USED How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific strategies from this list. Related Diversification (pages 206–214) Achieving Competitive Advantage (pages 256–267) Entry Mode (pages 267–272) Entrepreneurial Strategy (pages 292–311) External Governance Control (pages 340–347) Linking Strategic Rewards (pages 366–372) Creating Ambidextrous Organization Designs (pages 383–387) Leadership (pages 392–416) Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points) COURSE OF ACTION RECOMMENDED If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. (15 points) OPINION What do you think of this case study? Describe what you believe are the lessons learned from this case. (10 points) REFERENCES When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial. (5 points) FORMAT • Use a title page. • Font: Use Times New Roman, 12 point. • Place your name in the upper left hand corner of the page. • Each section of your paper should be headed by the bolded, capitalized item described above.
• Indent paragraphs. • Insert page numbers bottom right. • Paper length should be four to six double-spaced pages not including title page, references, or illustrations and tables. • Use APA citations throughout the paper. If you are not familiar with APA citation, refer to tutorial, which is contained in the last section of our course Syllabus. • Include a separate Reference page at the end of the paper. • Please prepare reference page as follows. References Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill Irwin. Side Notes • Save your paper in the following format: Your last name, initials of your first and middle name, and the company discussed in the case study. EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then the file name for your paper would bejonesergoogle.doc. • Place the paper in the Dropbox designated by the weekly assignment. Note that the report is worth 150 points and points are allocated for each section as noted in the outline. ==============================================
BUSN 412 Week 8 Course Project (Blue Bell Icecream)
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Course Project Week 8 Use your Course Project organization selected during Week 2 for this assignment. COMPANY NAME, WEBSITE, and INDUSTRY State the company name, website address, and industry. BACKGROUND and HISTORY Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data. (15 points) NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Llecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points) STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) ==============================================
BUSN 412 Week 8 Course Project (Marriot)
For more classes visit www.snaptutorial.com Course Project Week 8 Use your Course Project organization selected during Week 2 for this assignment. COMPANY NAME, WEBSITE, and INDUSTRY State the company name, website address, and industry. BACKGROUND and HISTORY Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit
the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data. (15 points) NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Llecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points) STRATEGY USED How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Use your Course Project organization selected during Week 2 for this assignment. COMPANY NAME, WEBSITE, and INDUSTRY State the company name, website address, and industry. BACKGROUND and HISTORY Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data. (15 points) NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Llecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points) STRATEGY USED How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) ==============================================