The Global Platform
E C N A H C R U O Y ! E S I T R E V D A O T rs e n n a B and s t r e v Ad 019 2 E K I B EURO
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TABLE OF CONTENTS OVERVIEW OF EUROBIKE MEDIA
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BANNER ADVERTISING
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THE ONLINE PACKAGE IN THE NEWSLETTER ON THE EUROBIKE SOCIAL WALL
LISTINGS
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TOP LISTING IN THE ENTRY OF EXHIBITORS
ADVERTS IN THE GUIDE ON THE EUROBIKE ADMISSION TICKET IN THE SHOW DAILY 2
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OVERVIEW OF EUROBIKE MEDIA TOP OF THE LIST ENTRIES EXCLUSIVELY FOR EXHIBITORS Possible reach (Jul 10th – Oct 10th 2019) appr. 500.000 page impressions appr. 1:30 min dwelling time/session Duration Closing date
10.07. – 31.12.2019 June 17th 2019
YOUR ADVANTAGES • Highlighted presentation at the head of the list • Product preview of the category on programme & highlights • International B2B industry
THE NEW EUROBIKE WEBSITE - THE DIGITALE BASE
EUROBIKE NEWSLETTER Dialogue marketing for trade visitors
Advertise on the official website
User (Jul.- Sep.)
appr. 391,000
Range
Page Impressions (Jul.- Sep.)
apr. 2,441,000
Exklusivity
YOUR ADVANTAGES • Now one digital online index • advertise in EUROBIKE‘s key digital media • high impression rates before, during and after the show • banners on the most visited sub pages
appr. 38,000 adressen one banner per mail-shot
YOUR ADVANTAGES • Directly into the mailbox of your target groups • Banner in context with actual EUROBIKE themes • Reduce waste coverage CONTACT: Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de
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OVERVIEW OF EUROBIKE MEDIA MOBILE MARKETING – ADVERTISE IN THE EUROBIKE APP The EUROBIKE for digitale globetrotters
New Downloads (per year) Page Impressions (per year)
appr. 10,000 over 700,000
YOUR ADVANTAGES • Significant influence on brand consciousness • No time or place limitations • Interactive • Successful monitoring via detailed evaluations
SOCIAL WALL – YOUR ADVERTISING LIVE AND ON-SITE Social media during the show
Potential Range appr. 46,000 trade visitors, 20.000 consumers, exhibitors and press YOUR ADVANTAGES • Prominent area in the Foyer East • High-level audience due to proximity to lecture platform • Directly adjacent to the THE WRIDERS‘ ClUB BLOGGER BASE • Address of Digital Influencers • Possibility to place your products, spread hashtags and your company‘s vision 4
CONTACT: Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de
BANNER ADVERTISING ON THE WEBSITE Possible reach (Jul 10th – Oct 10th 2019) Format
YOUR A D advertis
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e in EUR OBIKE‘s key digit al media high imp ression rates be during a fore, nd after the show banners on the m ost visit ed sub pag es
appr. 2 Mio. page impressions
300 x 250 px | 150 KB bzw. 728 x 90px | 150 KB
Duration
VANTAG E
10.07. – 31.12.2019
Closing date
Jun 17th 2019
ADVERTISE ON THE MOST IMPORTANT PAGES OF THE EUROBIKE WEBSITE. • • • •
International B2B industry Displayed in two formats (web and mobile) In rotation with a max. of 3 more banners Approx. 3 minutes dwelling time per session
Package XL Display Banner
Package L Display Banner
Single Display Banner
Well-placed on 33 Front page 33 Your visit 33 Exhibition programme 33 Topics 33 Hall plan
Well-placed on 33 Your visit 33 Exhibition programme 33 Topics 33 Hall plan
Well-placed on one page 33 Individual placement of your banner 33 On one of the most visited pages
-2 5
%*
€ 3,600.-
-2 0
%*
€ 3,000.-
€ 900.-
* Savings compared to single bookings.
2 1
Leaderboard
Medium Rectangle
CONTACT:
1: Example Leaderboard Banner 728 x 90px | 150 KB 5
2: Example Medium Rectangle Banner 300 x 250 px | 150 KB
Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de
BANNER ADVERTISING – IN THE NEWSLETTER Exklusiviy
one banner per mail-shot
Format
600 x 120px | only static
Data format Deadline
YOUR A D Directly
VANTAG E
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into the mailbox your targ of et group s In the ru n-up to the show and/or on the p ost-sho w-work 38,000 t rade vis itors‘ e-mail a ddresse s
jpg or gif file | no editorial content possible! June 05, 2019
NEWSLETTER TRADE VISITORS Around 38,000 international trade visitors have subscribed to the EUROBIKE newsletter. All the latest information on EUROBIKE is posted to these addresses approx. 10x before the trade show and at least 1x after. Languages: German, English
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TRADE VISITORS NEWSLETTER PACKAGE 1: Content banner
€ 2,500,-
1: Example Banner in the newsletter
CONTACT: Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de 6
BANNER ADVERTISING – ON THE SOCIAL WALL Potential target group over 46,000 trade visitors, exhibitors and media representatives, B2C Format Duration Data format Deadline
min. 1000px width, expect rate view 16:9 2.5 - 3 hours total duration (rotating) mp4 / psd / ind / eps August 15, 2019
YOUR A D Promine
VANTAG E
nt area in
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the Foye
r East nce due to proxim lecture p ity to latform Directly adjacen t to THE WRIDER BLOGGE ‘S CLUB R BASE Address ing of D igital Flu encer Possibil ity for p ro d uct plac spreadin e m e nt , g hashta gs and y our compan y‘s visio n High-lev
el audie
SOCIAL WALL Your banner ads on the SOCIAL WALL. Book your space to post videos, hashtags and photos. Result: You will be featured on the online SOCIAL WALL of the EUROBIKE website.
1 - Day - Package:
€ 750,-
2 - Day - Package
€ 1,450,-
3 - Day - Package:
€ 2,100,-
4 - Day - Package:
€ 2,700,-
*Only limited spaces available
CONTACT: Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de 7
TOP LISTING ONLY FOR EXHIBITORS* Starting with this year you have the possibility to book a top listing in the online index, the premiers and the Best Bike Guide. A max. of 5 top listings will rotate randomely. Listing per product categroy.
YOUR A D Highligh
Possible reach (10.07. – 10.10.2019) appr. 500.000 page impressions appr. 1:30 min dwelling time/session Duration closing date
Jul 10th – Dec 31st 2019 June 17th 2019
Product
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VANTAG E
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ted pres entation at the head of the list
preview of the c ategory program on me & hig hlights Internat ional B2 B indust ry
*Not available in the guide. Limited booking available.
WELL-PLACED ON 33 Exhibitor index 33 Best Bike Guide 33 Premiers
€ 1,490.-
CONTACT: Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de 8
YOUR A D
VANTAG E
ADVERT IN THE GUIDE Number of Copies
40,000
Format
120 x 210mm (+3 mm bleed)
Deadline
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70,000 a dvertisin g contac even be ts fore the trade sh o w Given ou t as an in sert in in ternatio specializ nal ed press Also ava ilable as downloa d Will be u sed inte nsively d the trad uring e show t hanks to the h andy for mat
June 05, 2019
I. EUROBIKE GUIDE The maximum visibility for your brand SPECIAL PLACEMENTS
ADVERT FORMATS & -PRICES 1: 1/1 page (4c, 120 x 210 mm)
€ 2,950,-*
U2 / U3 (4c, 120 x 210 mm)
€ 3,150,-
2: 2/1 page (4c, 240 x 210 mm)
€ 4,950,-*
U4 (4c, 120 x 210 mm)
€ 3,350,-
3: 1/2 page (4c, 120 x 105 mm)
€ 1,750,-*
*Best possible placement
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2
3 CONTACT:
1: 1/1 page advert 9
2: 2/1 page advert
3: 1/2 page advert
Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de
ADVERTS Format
YOUR A D
VANTAG E
170 x 397px
Data format
png, jpg (resolution: 300dpi), max. size 200 kB
Deadline
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Your adv ert on th e officia downloa l d docum e nt Reachin g approx . 70 % of all tra de visito rs and visitors.
April 05, 2019
II. EUROBIKE ADMISSION TICKET Your advert on the official download document For exhibitors we offer the opportunity to advertise on all online bought EUROBIKE admission tickets. Through this you can reach 70% (appr. 29,000) of all trade visitors and visitors.
EXCLUSIVE ADVERT PRICE 1: Advert on the admission ticket for trade visitors
€ 2,500,-
2: Advert on the admission ticket for visitors
€ 1,750,-
3: Advert on both admission tickets
€ 3,750,-
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CONTACT:
1: Advert on the admission ticket 10
Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de
ADVERTS Number of copies
21,160
Format
245 x 340mm (+5 mm bleed)
Data format
PDF (resolution: 300dpi)
Deadline
June 05, 2019
III. EUROBIKE SHOW DAILY Your advert in the official show newspaper ADVERT PRICES (4 ISSUE PACKAGE)
Special positions & orders
1: 1/1 Seite (4c, 245 x 340 mm)
€ 6,800,-
2: 1/2 Seite (4c, 245 x 165 mm)
€ 6,000,-
3: 1/4 Seite (4c, 122 x 168 mm)
€ 4,500,-
Please contact our Show Daily team: info@bikeshowdaily.com
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1/4 page vertical 122 x 168mm + 5mm bleed
Full Page 245 x 340mm + 5mm bleed
1/2 page horizontal 245 x 165mm + 5mm bleed
1: 1/1 page advert 11
2: 1/2 page advert
3: 1/4 page advert
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CONTACT: Anika Weber T: +49 (0) 7541 708-426 E: anika.weber@messe-fn.de