Mass Communication
Introduction Changing times have revolutionised prospects in all most every career field one can find today. So many new and exciting career options are lined ahead that it is difficult to choose one. Mass communication is one such field which is attracting a lot of young these days and why not, when it has to offer such interesting career options in the fields, like various kinds of medias - newspapers, magazines, radio, television, advertisements, public relations etc. Though its presence has been there since long but it is only in recent times that it's been able to earn due recognition. Efforts are on to add professionalism to different areas of mass communication, with many universities and institutions offering number of professional courses. Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication.
Nature of Work Mass communication is a vast field covering many areas under it. Some of these are discussed under the following headings. PRINT JOURNALISM: In short, journalism is collecting and editing of news for presentation through media. Print journalism has been one of the oldest forms of journalism. Newspapers and magazines, big or small have always been major source of news and information throughout the world and millions of readers go through them daily. Over the years, print journalism has witnessed major transformation, the simple reporting of yesteryears has taken a shape of highly specialized and professional field owing to competition and other factors. The newspapers and magazines today cover a wide range of specialized sections like political events, business news, leisure, cinema, sports, career, health and so many other subjects, which demands for professionally qualified journalists. Given the variety of subjects to choose from, one can look forward to a field of his interest and pursue several avialable courses in that direction. ELECTRONIC JOURNALISM: Introduction of electronic communicaiton especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.
FILMS - PRODUCERS, ACTORS, MUSICIANS AND DANCERS When we talk of films today, there is no dearth of available professional career options. Although, it is not all that easy to taste success in one of the most competitive and sought after fields, but definitely for someone sanguine and determined, it can be quite rewarding. Films have always earned recognition and fascination of masses. There are so many different groups of people associated with the so-called big screen and one has a variety to choose from the available options from technical professions like directors, producers, soundmen, lightmen, cameramen, editors etc. to artists like actors, dancers, musicians, stuntmen etc. The rapidly growing film industry and its certain future has led to various institutes offering highly professional courses. One definitely finds it useful to pursue these courses in order to hone their skills and make themselves better to compete with the best in the industry. ADVERTISING: Advertising is brand building process of a product, idea, thought or a even a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organisations, political organisations, social organisations, all find it important to advertise in order to influence public opinion. Since advertising is a service industry, the reputation of the ad agency depends on the effective work being done and campaign released from time to time. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the the foreign agencies to pitch for international clients which is clearly indicative of high growth in coming years in this industry. PUBLIC RELATIONS:Once, the simple operation of publicity, today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organisation by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnels and agencies to cast and present their image, objectives and policies in the best possible light. For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people alongwith excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be, quick decision making abilities and good organisational skills.
Personality The sphere of mass communication being widely spread, requires a combination of skills and traits. Different areas asks for different qualities, but for anyone to take on any of the fields of mass communication definitely requires better than average performance in whatever one does. It is not easy to get in and progressing is even difficult. In general, excellent communication skills, being a good team player are important, besides being confident and hardworking. Physical stamina and will power count
in favour for jobs in mass communication. Other attributes vary from one another depending upon the area one pursues.
Professional Courses Colleges, Institutions and Universities Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU New Campus, New Delhi-110067 A J K Mass Communication Centre, Jamia Millia Islamia, New Delhi-110025 Manipal Institute of Communication, Udayavani Building, Press Corner, Manipal-576119. Symbiosis Institute of Mass Communication, Senapati Bapat Marg, Pune-411004. Asian College of Journalism, Express Building, 1 Queen's Road, Bangalore-560001. Department of Communication and Journalism, University of Poona, Pune-411004. New Delhi YMCA, Centre for Mass Media, 1 Jai Singh Road, New Delhi-110001. Amity School Of Journalism and Communication, (More available at AKC House, E-27 Defence Colony, New Delhi -110024. Apeejay Institute of Mass Communication, Apeejay Campus, Sector 8 Dwarka, New Delhi-110075 Some of the other offered courses include the following Undergraduate courses (Journalism) offered by some colleges in Delhi University. School of Vocational Studies, H-58 South Extension Part I, New Delhi-110024. Indraprastha College for Women, 31 Shyam Nath Marg, New Delhi-110054.
Specialization Career Prospects Diversification in different areas of mass communication is witnessing a steep rise and is expected to thrive further, on account of growing professionalism and advancement in this sector. Anyone who is creative, dynamic, enterprising and has a flair to project his ideas, thoughts, observation through different mediums of communication can accomodate himself comfortably in this industry. Computers, especially the advent of Internet has furthermore brought new and challenging opportunities in the communication segment. It is attracting a more and more people from traditional forms of mass media.
Opportunities for placement in diverse fields of mass communication are available in publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organisations etc. As far as remuneration is concerned it varies from one area of mass communication to another. However in every area, it is much dependent on the size of the organisation, its location combined together with the level of responsibility and experience of the candidate. Introduction Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. Journalism is classified into two on the basis of media- (i) Print Journalism and (ii) Electronic (Audio/Visual) Journalism. Print Journalism includes newspapers, magazines and journals. In print
journalism one can work as editors, reporters, columnists, correspondents etc. Electronic journalism includes working for Radio, Television and the Web. In the web, skilled people are required to maintain sites by web newspapers (which cater only to the web and do not have print editions) and popular newspapers and magazines who have their own web editions. In electronic journalism one can be a reporter, writer, editor, researcher, correspondent and anchor. Career in journalism is a prestigious profession as well as a highly paid one. Journalist play a major role in the development of nation. It is through them that we get information about daily happenings in the society. The purpose of journalism itself is to inform and interpret, educate and enlighten the people. The opportunities for journalists are endless and at the same time the job has become more challenging, as the new world is proving the adage that "the pen (and the camera) is mightier than the sword." Simple reporting of events is no more sufficient, more specialisation and professionalism in reporting is required. Journalists specialize in diverse areas, such as politics, finance and economics, investigation, culture and sports for newspapers and periodicals. Eligibility : Bachelor's degree or post-graduate degree in journalism / mass communication is required to pursue a career in this field. Click here for more Job Prospects and Career Options : They can find employment with newspapers, periodicals and magazines, central information service, press information bureau, websites, AIR and TV channels like Doordarshan, ZEE TV, Star TV etc. Click here for more Remuneration : The minimum salary as per government directive has to be Rs. 5500 to Rs. 9000 for reporters and senior reporters, Rs. 5000 to Rs. 10,500 for the chief reporters and sub-editors. Click here for more
Remuneration
The minimum salary as per government directive has to be Rs. 5500 to Rs. 9000 for reporters and senior
reporters, Rs. 5000 to Rs. 10,500 for the chief reporters and sub-editors, and Rs. 7500 to 12000 for editors. Actual salaries offered depend on the company one is working with, and can be anything from very high to very low. Travel and stay expenses as well as allowances are additional with all pay packets. Freelancers are paid for each piece of work they submit. Queries & Answers : Mass Communication
Topic:carrer prospects Q:1.what is the future and job opportunity after completing mass communication course. 2.which are the best colleges(preferably govt.)offering this course in graduate degree level. 3.what kind of questions are expected to come in the entrance exam. A:Dear Kushal, Mass Communication industry offers a wide scope for young talents interested to cut ground in fields of advertising, public relations, journalism, broadcast media/print media, corporate communications. A mass media degree can fetch you a creditable job with media firms for the post of copy editor, copywriter, editor, PR executive, reporter, content writer, web journalist. The Mass media field requires a lot of flexibility, creativity, imagination, innovation. There are other institutes which offer professional diplomas and some of them have been able to acquire good reputations. There is usually an entrance test and selections based on the test score. Addresses of some of the institutes are given below: � Indian Institute of Mass Communication, JNU New Campus, New Delhi � Mass Communications Research Centre, Jamia Millia Islamia, New Delhi � Communication and Journalism at University of Pune � Manipal academy of higher education � School of Broadcasting And Communication, Mumbai. All the Best Growth Centre Team Topic:all about the Mass communication Q:is Mass communication good for me I am a girl & what will be the course duration how should appeared for this will help full in my future. A:Dear Ashwini, The success in any field today depends on the skills and knowledge and the readiness to put in efforts and Mass communication is no exception to this fact. If you are ready to put in efforts, work in a deadline driven and fast paced work environment, where working by the clock does not exist, then
you can take a career in this field. Please bear in mind that gone are the days where careers were based on genders. Typically, advertising, journalism and PR make up the Mass Communication field. You can enter any of the fields by joining a course, which may range from 1 ďż˝ 2 years on a full time or part time basis. There are entrance exams also conducted for the courses, depending on the institute. Please choose a career, which is sync with your aptitude, intelligence, personality & interest area. Thoroughly understand each course and then take an informed decision. All the best Growth Centre Team Topic:eligibility Q:respected sir,i have just given my 12th boards from ISC board.i am preparing for engineering.apart from this i want to know what if i can choose mass communication as my career.and what should be my eligibility A:Dear Surabhi, Mass communication can be pursued after class XII or after graduation. If you are completely focused regarding mass communication, then pursuing after class XII is a good idea, but if you want to keep your options open then pursue after graduation. Both [engineering & mass communication] the areas are different and also require lot of hardwork and conceptual clarity. Introspect on your skills, aptitude and the ultimate career goal that you have set for yourself for making a decision. All the Best Growth Centre Team (ISO 9001:2000) Topic:career oriented Q:respected sir,I have just completed my +12 from CBSE board. I have secured only 82% in best of four I am really confused about my career decision.Although I have interest in mass communication but lacking knowledge about the field and also the fact that how much success could I earn in this field.I also wanted to know about the office work related to this field. sir I am in serious need of your help A:Dear Tapati, Mass communication includes newspaper, advertising, PR and also includes media production houses, electronic media and so on. Employment opportunities for placement in diverse fields of mass communication are available in publishing houses, radio and television companies, the corporate world, the entertainment industry, advertising agencies, public relations agencies, government organizations etc. The work profile in the mass communication industry is usually unearthly, with shifts ending at 2 or 3 am, which means that social life, has to be overlooked. The back-end office work will all depend on the specialization you take up and also the kind of organization that you take up. For any type of job, communication skills, technological skills, interpersonal skills, conceptual clarity of the job undertaken are essential to be successful. The success would solely depend on the efforts you put in for the job. All the Best Team Growth Centre (ISO 9001:2000)
Topic:courses Q:i have just completed my ty bcom with 80% . i would like to know the various courses offered in the field of journalism in Mumbai. A:Dear Diana, Some of the Diploma / Post graduate Diploma / Masters Courses are as follows: � Journalism & Mass Communication � Rural Journalism � Communication & Media Development � Communication, Journalism and Public Relations � Folkloristic & Journalism � Hindi Journalism � Mass Communication & Electronic Journalism All the Best Team Growth Centre (ISO 9001:2000
What is Journalism & Mass Communication?
Mass Communication is the study of mass media including all types of medium used to convey information to the audience. Examples of mass media include newspapers, magazines, films, radio, television, etc. The graduates of Mass Communication programmes work in a variety of fields in news media and publishing, public relations and research institutes. The field of communication requires a skilled and professional approach. This field is a fast growing industry looking for enterprising professionals. Keeping this in mind, SMU-DE programmes are specially designed for journalism aspirants to make a career in myriad areas of mass media and communication, and aims to impart comprehensive training for various professionals in print, radio, television, internet and corporate communication. Why Journalism & Mass Communication?
In India, about 45,000 newspapers, journals and periodicals are now brought out in 105 languages and dialects. All India Radio runs 195 radio stations and has 302 transmitters. Being one of the few advanced countries in the fields of satellite communication and media, India has achieved tremendous progress in the field of information, thereby earning global appreciation. The opportunity for journalists is endless and, at the same time, the job has become more challenging as the new world is flooded with a wide array of media tools coupled with enormous penetrative powers. Journalists specialise in diverse areas, such as politics, finance and economics, investigation, culture and sports for newspapers and periodicals. Career Prospects
The creative approach “New Journalism�, has added a new dimension to the profession by giving more impetus to presentation and analysis of news items, rather than their collection and dissemination. Career Prospects exist in the following areas-
Reporting Editing Advertising Public Relations Corporate Communication Media Management Television and Film Production The SMU-DE Way
Redefining Learning – The SMU-DE way SMU-DE has created a powerful model for teaching and learning. Our University provides distance education to hundreds of students across the country, pursuing graduate and post-graduate programmes across several disciplines. We are committed to continually improving the quality of our distance education programmes and providing a learning experience and quality of instruction that will eventually be superior to traditional campus based programmes. Our distance learning experience blends flexibility and convenience from the learner’s perspective with academic rigour. We call this learning experience “The SMU-DE Way”. The SMU-DE Way is learner centric and puts the student at the core of an experience that combines four distinct learning delivery systems:
Self Learning: High-quality self-learning material made available to the student in printed books and in a digital format made available online. Counseling at Learning Centres (LCs): Face-to-Face instruction at our LCs located across the country. EduNxt: Manipal Education has launched the next generation learning system - EduNxt a new technology infused Learning System that will transform Distributed Learning in India. Affordable and easy to use, EduNxt enables a collaborative and interactive environment for learning and includes small group mentoring, virtual classrooms, simulation and other interactive content, self-study content, recorded presentations and shared browsing. This innovation from Manipal Education thus shifts the education paradigm from ‘faculty-centric’ to ‘learner-centric’. EduNxt empowers students with anywhere, anytime access. Students will now experience a ‘portable campus’, ‘carry along mentors’ and will have access to over one million online books and journals – all at their fingertips.
Self Learning Material
Programme material is specially designed by a team of experts drawn from different industries, university and in-house faculty. The programme curricula is designed and scrutinised by experts to meet market demands. Comprehensive printed study material specially designed for independent study for
both theory and practical is supplied to the Learning Centres for every course and to every student. Students have to collect the material pertaining to their programme along with the programme guide. Learning Centre Support
Learning Centres Authorised to provide counseling and tutoring services to SMU-DE students. The Learning Centres have been equipped with infrastructure and facilities, as stipulated by the University, to effectively support the learning process under the distance mode. Academic Counseling Sessions Learning Centres provide students with a platform to interact with counsellors and other batch mates. Students receive personal attention and support at these Learning Centres, including hands-on training at the designated Learning Centres. These centres provide counseling and hands-on experience for each programme (each semester) as indicated in the respective course headings. These Learning Centres will act as the access and contact points between the University and the students. Practical Sessions These will be held at the Learning Centres or specially designated centres. Internal Assessments Assignments for Continuous Assessment and Feedback. Project Industry related project work. Internal Assessment
The Internal Assessment (IA) includes marks for the Assignments, Practical Examinations and the Final Semester Projects & Viva voce unless otherwise specified. The students have to complete their IA requirements as per the norms prescribed for the purpose at the respective Learning Centres on or before the due date(s). All the records related to IA including IA report must be maintained at the Learning Centre at least for a period of 1 year after the declaration of the results and the same must be made available to the University or its representative as and when demanded. In all the following cases, the IA marks will be considered as disproportionate or arbitrary:
Same or equal IA Marks to all students for a given paper IA Marks which are equal to the maximum marks IA marks more than the maximum marks Wide variation between IA marks and University Examination (UE) marks in a particular paper. The variation between the IA Marks and the UE Marks should not be more than 30%. The University reserves the right to reassess or moderate the IA marks in such cases. Further, the University may ask the Learning Centre to submit all IA related documents for an independent assessment by a panel of experts. The submission of IA Marks by the Learning Centre is only through IA ONLINE TOOL
Project
The Project/ Practical examinations will be conducted with University approved examiners and schedule. The evaluation of practical examinations as well as the Final Semester Project/ Internship shall be part of the University Examination. Examinations will be conducted by the Learning Centres as per the rules and guidelines issued in this regard by the University and will be evaluated by the external examiners appointed by the University. Learning Centres can refer for further details to the examination regulations available on our website. Semester End Examination
The semester-end university examinations for various programmes which are generally of Multiple Choice Question (MCQ) type (unless otherwise specified), will ordinarily be held in the months of January and July for national students and in the months of March and September for international students every year. Students can appear examinations either for specific subjects or for whole programmes provided that the minimum period of study prescribed for the relevant programme has not elapsed. Award of Degree
Provisional Pass Certificate and Consolidate marks card of students who have completed the programme will be sent to the respective Learning Centre within 2 months of the announcement of results. The students will be awarded the degree after successfully passing all the papers of the programme. The students degree certificates will be issued within 6 months. Students completing the course from Jan 2008 onwards are being issued certificates (PPC/ CMC and degree certificates) as per scheduled timelines without applying for certificates (AUTO ISSUE)
Ms. Anupa Lewis
Ms. Anupa Lewis M.A, MS. Com, Certificate in German Experience Lecturer in English, Poornaprajna Degree College, Udupi Business Strategy Executive, Manipal Media Network Limited, Manipal Areas of Interest in teaching Print & New Media
Subject strengths: Advertising Print & New Media Corporate Literature Cultural studies
Major achievements: Gold medalist in English Literature: M.A. [Mangalore University - 2007] The Week - Malayala Manorama award for the Best Outgoing Student in Print Media: MS. Com [Manipal Institute of Communication -2009] Deepak Shetty M
Deepak Shetty M M.Sc. (Maths), BEd, DCA, IVQ Diploma in Training Skills (Lon.) Experience 19 Years Areas of Interest in teaching Mathematics & Statistics/ Abstract Algebra, Discrete Mathematics, Operations Research and Mathematical Statistics
Major achievements: Authored a Book on ‘Operations Research’ for Wawasan Open University, Malaysia Designed an innovative ‘self preparing economical kit for teaching Mathematics’ as a ‘Teaching and Learning Aid’, sponsored by IISC Bangalore Served as HOD of Science in RNS Institute of Technology for 2 years Life Member of Ramanujan Mathematical Society, Chennai Program Structure First Semester Sub. Code Subject Title Credits
BJ0028 Fundamentals of Communication Skills 2 BJ0029 Fundamentals of Computers 2 BJ0030 English Literature I 4 BJ0031 Reporting – Theory 2 BJ0032 Reporting – Practical 2 BJ0033 Fundamentals of Journalism 4 Total Cumulative Credits 16 Second Semester BJ0034 Writing for Media – Theory 2 BJ0035 Writing for Media – Practical 2 BJ0036 Editing – Theory 2 BJ0037 Editing – Practical 2 BJ0038 English Literature II 4 BJ0039 Introduction to Indian Constitution 2 BJ0040 History of Media 2 Total Cumulative Credits 32 Third Semester BJ0041 Radio Broadcasting – Theory 2 BJ0042 Radio Broadcasting – Practical 2 BJ0043 TV Broadcasting – Theory 2 BJ0044 TV Broadcasting – Practical 2 BJ0045 Photojournalism – Theory 2 BJ0046 Photojournalism – Practical 2 BJ0047 Introduction to Cinema 2 Total Cumulative Credits 48
Fourth Semester Sub. Code Subject Title Credits BJ0048 Advertising – Theory 2 BJ0049 Advertising – Practical 2 BJ0050 Public Relations - Theory 2 BJ0051 Public Relations – Practical 2 BJ0052 Magazine Journalism – Theory 2 BJ0053 Magazine Journalism – Practical 2 BJ0054 Internet & News Media – Theory 2 BJ0055 Internet & News Media – Practical 2 Total Cumulative Credits 64 Fifth Semester BJ0056 Environment & Media 4 BJ0057 Media, Society and Development 4 BJ0058 Media Criticism 4 BJ0059 Basic Media Research 4 Total Cumulative Credits 80 Sixth Semester BJ0060 Information Society 4 BJ0061 Organizational Behavior & Media Organization 4 BJ0062 Media Law & Ethics 2 BJ0063 Human Rights & Media 2 BJ0064 Project 4 Total Cumulative Credits 96 84
BACHELOR