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introduction to lead nurturing
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introduction to lead nurturing
What compelling subject lines look like The screenshot below is of a lead nurturing campaign with well optimized subject lines. The first email serves as a so-called ‘thank-you’ email, the message people receive when they fill out a form on your website. The second
company:
proofreadnow Best practice:
subject line in the series is compelling because it highlights some critical information that recipients can learn from. The last email in the series has a newsworthy element that piques people’s curiosity and prompts them to engage with the content inside.
subject lines RESULTS:
great CTRs! serves as a thank-you email
compelling subject line
newsworthy
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www.Hubspot.com
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