Kodak
Brand Guidelines
Yi Chun Lin GR 604 OL1: The Nature of Identity Erin Canoy Spring 2020
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“You Press the Button, We Do the Rest” George Eastman
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Contents
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Brand Soul
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Logo Clear Space
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Brand Mission
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Minimum Size
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Repositioning Statement
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Misuse
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Color Palette
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Typography
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Applications
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Brand Extensions
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Logo Concept
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Signatures
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Alternative Colors
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Brand Soul
Record every important memory. 6
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Brand Mission
Our mission is to help people share and save important moments in their life. 9
Repositioning Statement Kodak’s value is to record important memories. The traditional camera industry is our solid foundation. We have produced countless classic products, creating a glorious history of cameras in the past. Now we aim to help people retain their memories and important moments, and strengthen connections to build more human and cultural emotions from them. With our technology, store memories will be more convenient. Like digital notebook and photo album, people can share their life with others any time and anywhere. We will build a new way to make sharing experiences more meaningful.
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Logo Concept The square frame scales the capital K, which represents “capturing scenes�. Different colors mean different memories people want to save.
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K Frame
Capital K
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Signatures Icon Only
Horizontal Version
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Stacked Version
Alternative Colors
Black logo on white background
White logo on yellow background
White logo on black background
Yellow logo on indigo background
White logo on indigo background
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Logo Clear Space When you’re using the logo with other graphic elements, make sure you give it some room to breathe. The word “KODAK” marked as x in the diagram. The empty space around the logo should be at least equal to the double height x.
Stacked Version 2x
2x
2x
2x
The intersection of the oblique line and the straight line is the highest point of wordmark.
x
2x
2x
2x
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2x
Horizontal Version
Logo clear space
Icon Only 2x
2x
2x
2x
2x
2x
2x
2x
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Minimum Size Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
Digital Minimum Sizes
32 px
32 px
21 px
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Print Minimum Sizes
8 mm
8mm
24 mm
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Misuse
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Skewing the logo
Applying outlines
Adjusting opacity
Changing orientation
Adding drop shadows
Rotating the logo
Adding special effect
Using the logo on busy backgrounds
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Color Palette The Kodak logo is always blue, yellow or white. It must be legible and maintain the integrity of its form.
Indig
CMYK 92
HEX #142
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Blue
go
CMYK 85 57 0 0
RGB 54 79 232
HEX #364FE8
PMS #2131 C
Yellow
2 70 6 0
RGB 33 51 158
268C
PMS #2736 C
CMYK 2 36 91 0
RGB 255 161 20
HEX #FFA114
PMS #1375 C
Gray CMYK 10 7 5 0
RGB 227 227 227
HEX #E3E3E3
PMS #663 C
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Typography
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Atten Round New
Atten Round New Atten Round New Atten Round New Atten Round New Atten Round New Atten Round New Atten Round New Atten Round New Atten Round New Atten Round New
Helvetica
Helvetica Helvetica
Helvetica Helvetica
Helvetica
Helvetica
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Applications
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Kodak Journal The diary is the best medium for recording life. Kodak Journal provides a platform for people to inspire inspiration and record creativity. In addition to physical notebooks, we also provide smartphone applications, versatile tools for both everyday and extraordinary journeys.
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Kodak Live Kodak live is a live video streaming app. Anyone can be a host and make their own programs. It can be a stage of programming or life sharing. Programs can be broadcast directly to people all over the world. The video will be automatically saved in the app after finish the broadcast, and you can check or share the videos at any time.
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Kodak Reality App We offer a unique way to remember the past: holographic films. Using our app, you can record your daily life, review the past with AR technology, so that the current memories are faithfully presented in front of you.
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Sources
https://www.pinterest.com/ https://unsplash.com/ https://www.kodak.com/US/
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